Apple is buying Shazam

Apple is acquiring popular music identification/discovery app Shazam. Rumors were reported on Friday but it’s now official, as Apple reps told The Verge:

We are thrilled that Shazam and its talented team will be joining Apple. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.

Meanwhile here is Shazam’s statement:

We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.

Apple reportedly paid $400 million for Shazam, which is already integrated with Siri voice technology. For those who wonder if this will mean Shazam’s integration with Spotify will come to an end, there’s always SoundHound.