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Arcade Fire win Brits (Bieber too), acknowledge meme

Brits

To quote Gothamist:

Following the Arcade Fire‘s win at the Grammys, it seemed like half the nation was asking: Who Is Arcade Fire? What started off as a post on BrooklynVegan, grew into its own Tumblr account, and by last night the band themselves caught wind of the meme. At the Brit Awards–while accepting one of their awards (they took home trophies for Best International Album and Best International Group)–Win Butler said, “We’re called Arcade Fire–check it out on Google.”

Full Brit winner list (Bieber and Mumford & Sons included) and some videos below…

2011 BRIT WINNERS
Best British Male: Plan B
Best British Female: Laura Marling
Best British Single: Tinie Tempah – ‘Pass Out’
Best British Breakthrough Act: Tinie Tempah
Best British Group: Take That
Best International Album: Arcade Fire – The Suburbs
Best International Male: Cee Lo Green
Best International Female: Rihanna
Best International Group: Arcade Fire
Best International Breakthrough Act: Justin Bieber
Mastercard Best British Album: Mumford and Sons: Sigh No More

Check It Out

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