« DFA 1979 covers VICE labelmate Bloc Party | Listen | Main | Sufjan Stevens adds 3rd Night @ Bowery Ballroom »

Posted in music on June 10, 2005

NPR: Spinning Brand Synergy in Music Videos

"In the 1980s, music videos could propel a song to the top of the charts. But today's new bands often stand a better chance of getting exposure on The OC than on MTV. And fans seem not to be missing what once seemed destined to be a staple of television.

In recent years, record labels have been reluctant to finance a high-budget video -- unless a deal can be worked out. The process, called co-branding, is not product placement. Co-branding happens when a product and a star become inseparable."

Listen To & Read the whole story @ NPR

Posted on June 10, 2005 2:18 PM

« DFA 1979 covers VICE labelmate Bloc Party | Listen | Main | Sufjan Stevens adds 3rd Night @ Bowery Ballroom »