Nine Inch Nails take on scalpers with fan club, auctions
“Industrial rockers Nine Inch Nails (tickets | music) hope to keep tickets for their North American fall tour out of the hands of scalpers by implementing a two-prong ticketing program for some of the best seats to each show.” [liveDaily]
“It is one of the great cat-and-mouse games of modern commerce: the music industry comes up with new ways to thwart ticket scalpers, and the scalpers figure out how to subvert the system.” [NY Times]
