What Is It? Hipster heaven
Who’s Behind It? Robert Lanham, 34
Based Where? Williamsburg (of course!)
Rank: No. 6,885
The site covers things ’burg locals are interested in—indie music, being ironic, and knowing which hipster events to bring their PBR to. The blog doesn’t earn Lanham much spending cash, but it has given him some breaks. “I secured my first book deal when an agent stumbled upon an abbreviated version of The Hipster Handbook I’d posted on my site back in ’99.” Next up: a redesign of the site and a third book.
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