owned

Confirming yet again that Pitchfork is a bunch of needy bitches.

uh, except the quote above is untrue. Hell, it's inherent 'logic' is even faulty: If P4k had split because it wanted to do something with 'complete creative control' then Intonation certainly wouldn't be surprised that it'd create a separate festival-- they'd have expected it.

uh, except the publised quote is untrue. Hell, its inherent 'logic' is even faulty: If P4k had split because it wanted to do something with 'complete creative control' then the Intonation organizers shouldn't be surprised by a separate festival-- they'd have expected it.

I think the above comment misses the point. Personally I had never ehard of intonation until last year when pitchfork curated it. I didn't know that it wasn't their gig until this year when I saw there's an intonation and a pitchfork festival. There was no distincition for me because pitchfork took over the identity of the festival, undermining Intonation's brand and then using them as a stepping stone to this year's fest (not that this will stop me from going). Really a brilliant move. Hostile brand identity takeover.

There was no Intonation until last year, so Pitchfork didn't undermine anyone's brand-- Pitchfork helped establish the Intonation brand.

Pitchfork has no credibility whatsoever. They haven't mentioned one word about this huge, clearly bigger and better festival going on in their own backyard, and once they did, they put up a headline saying "Vice to curate festival." They then had the audacity to plug their own festival for the majority of the article with a link to their site at the end.

Absolutely shameless. Don't people realize what amateurs these people are?

It's about time those ass-clowns at Pitchfork got theirs. For years people have been sweating them and their inanely over-written reviews.

I'm just excited to see how many of the Pitchforkers park their high horses outside of the Intonation Music Fest so they can check out some better acts...

yes, it would be funny if the people who work for pitchforkmedia.com liked music to the point of seeing a show not sponsored by their employer. it would really show what idiots they are.

pitchfork didn't want anything to do with the Vice currated coke whore fest. that label is a joke. they market on image soley... p4k is a online music review, take it or leave it, but there normally right.
their roster is way better... and a dead on with their indie demographic.

too bad the first day of pitchfork sucked coming from someone who liked most of the bands and respects the pitchfork website....and it's too hot today to be able to enjoy anything