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Posted in music on May 1, 2006

An article about Pitchfork & Ryan Schreiber

Pitchfork's pointed digs are no accident. The name, Schreiber says, came from the gangster epic "Scarface," in which Tony Montana's pitchfork tattoo is said to be code for an assassin.
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"I think people assume I'm this huge, elitist jerk," he says, though in more forceful and colorful terms.
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Schreiber shakes his head and shouts a sarcastic apology to the assemblage: "Sorry, people!" He's soured some on the group, apparently because singer Alec Ounsworth hasn't given the Internet enough credit for its role in having broken the band. (MP3 blogs and other music sites also had a hand in spreading the gospel.) Plus, Clap Your Hands just isn't that great live, Schreiber says.

The rest of the story at the Washington Post. More on the article at Coolfer and Yeti Don't Dance.


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Posted on May 1, 2006 2:37 PM

Comments (24)

Way to take Schreiber's quotes completely out of context. Pretty lame attempt to make him seem like anything other than a nice guy, which from reading that article IN ITS ENTIRETY, is exactly how he comes off.

I doubt they'll hire you now.

Posted by Anonymous | May 1, 2006 3:11 PM

i have to agree w/ the first poster, bv u are a ragging cajun flamin' homo boy!

Posted by Anonymous | May 1, 2006 3:19 PM

how is that out of context?

Posted by wes | May 1, 2006 3:25 PM

nice guy or not, who cares? he says his personality and his job are two different things, but distancing himself from the CYHSY rating is
all about him, not them. he says they're not great live (untrue, in my opinion, but thats irrelevant), but the rating was for their album,
not their shows. basically, this guy made his brand what it is by riding the coattails of three artists they gave big, attention-grabbing reviews for: Broken Social Scene, Arcade Fire, and
now CYHSY. he may be sweet, but he's Machiavellian. and i have trouble with his self description as a journalist. i dont think people that write album reviews and little articles about a band going on tour are journalists. some rock criticism and writing is journalism; pitchfork
is not.

Posted by Anonymous | May 1, 2006 3:37 PM

oh-no-he-did-ant!

Posted by Anonymous | May 1, 2006 3:47 PM

those snippets don't really convey the overall tone of the article IMO.

Posted by Anonymous | May 1, 2006 3:51 PM

Or another way to put it is that the Broken Social Scene, the Arcade Fire and now CYHSY made their brands by riding the coattails of big, attention-grabbing reviews given to them by PItchfork.

Posted by will | May 1, 2006 3:51 PM

and yet, when I asked, Ryan said the name "pitchfork" didn't come from anything.

Posted by jim | May 1, 2006 3:57 PM

Who is he to decide that CYHSY has had too much to fast if Pitchfork reviews are all about the music? He contradicts himself/the site in that article.

That said it's better to have Pitchfork around than not. But the site is still wack like Snow.

Posted by freshbread | May 1, 2006 4:41 PM

just for the record, I did not pick quotes out with the intention of making Ryan look bad.

Posted by brooklynvegan | May 1, 2006 5:06 PM

Rating so far for these comments: 0.0

Posted by Anonymous | May 1, 2006 7:04 PM

that old gag

Posted by Anonymous | May 1, 2006 7:50 PM

Whether it makes a band famous or destroys them, PF should get props for not being beholden to advertisers. It's almost a sport these days...pick up any music magazine, read a positive review, then see how quickly you can find the half-page color ad paid for by their record company. "3.5 out of 5 stars" should be redefined as "we hated the album but didn't want to piss off the record company who buys ads". Plus, I think the bigger PF has gotten, the more they have backed off the gratuitous snark.

Posted by Ghost Media | May 1, 2006 8:05 PM

ryan is really nice, i think this article portrays that.

although, i gave him a cd once, and he said the exact same thing, "i don't have anything to listen to on the way home! this is great!"

maybe he says that to everyone, but he really doesn't have to be that nice, especially when it seems that 90 percent of the indie kids want to hate him.

Posted by beth | May 2, 2006 11:04 AM

Here's a blog that critiques Pitchfork's reviews and news items: tuningforkmedia.blogspot.com

Posted by Anonymous | May 2, 2006 11:58 AM

Not being beholden to advertisers? Ryan has single handedly duped the entire music business! Shortly after he started the site, he exaggerated the amount of traffic they would get, and emphasized that small indies would get precedence if they advertised. That's always been an unsaid thing, but it always struck me as bizarre, the amount of cojones this guy had for not having much at all. Pitchfork was just as big as many other sites back then (Splendid, War Against Silence). If anything, he should be crowned the best hustler in the music business. How goes that old saying? If you keep telling people you are one thing, they believe it.

Posted by Jack | May 2, 2006 12:24 PM

Unsaid probably because it didn't happen. I don't know what your source on this is, but Pitchfork didn't even start selling ads until 1999 and has never promised favors in exchange for advertising.

Posted by Anonymous | May 2, 2006 2:37 PM

jack - I don't know anything "back then" but for the time we've had the current office staff in place we've been considerably bigger than Splendid, etc., and our editorial dept. is in *no way* beholden to advertisors.

Ryan isn't "hustling" anyone-- unlike print publications (who, from my print experience, tend to claim that every issue has roughly 2.5 readers), it's impossible for Pitchfork to exaggerate the benefits of its ads for those paying for them. Our ad buyers see the click-throughs themselves and for the number of readers we deliver, it's a bargain.

Posted by scottpl | May 3, 2006 11:17 AM

*about "back then",*

Posted by scottpl | May 3, 2006 11:19 AM

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Posted by online | May 4, 2006 7:59 AM

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Posted by online | May 4, 2006 7:59 AM

Hey, this is a great episode. Really great music and the talk is funny and helped me get through a really boring hour in the airport. Keep up the great work and try to have some more shows with Jasper, they are really rockin’ and very funny.
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Posted by online | May 4, 2006 8:04 AM

not too bad
nice!! i can't express how much I love IT, oh yeah, the nation are pretty good too.

Posted by WOW GOLD | December 3, 2008 12:20 AM

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