Posted in music | venues on March 29, 2007

The original NYC Fillmore (East) is now a bank (CRED)
Fillmore East

Lily Allen to Play Inaugural Concert at Newly Re-Named Fillmore New York at Irving Plaza

Fillmore EastWhen doors open to Lily Allen's highly-anticipated New York City concert on April 11th, fans will notice a difference. Upon entering the venue, there will be fresh apples for hungry live music aficionados and a greeter to let them know about upcoming shows. The walls will be painted a deep red hue and the refurbished chandeliers will shine light on vintage posters, pictures and newspaper articles recounting legendary live music performances. After the show, a collectible poster commemorating the evening will be distributed to concert goers, a tradition that will continue for select shows throughout the year.

To devotees of the legendary Fillmore in San Francisco, one of contemporary music's most respected and enduring live concert venues, these traditions will seem familiar. So while it's no easy task to improve upon Irving Plaza, New York music fans will undoubtedly appreciate the new traditions and aesthetic that will infuse the reconfigured club, which upon Lily Allen's christening concert, will be known as The Fillmore New York at Irving Plaza.

"The Fillmore is a highly regarded music venue whose impact on music resonates far beyond the walls of the actual building itself," says Bruce Eskowitz Live Nation's Chief Executive Officer of North American Music. "By adapting some of the Fillmore traditions to one of the crown jewels in our venue portfolio, Irving Plaza, we hope to make the concert going experience even better for New York music fans."

Along with the change in d├ęcor, the club has improved sightlines in its upstairs balcony area with additional improvements to come. Flat screen televisions are being placed in key locations throughout the club. Bathroom facility renovations are scheduled for this summer, as are upgraded sound and lighting systems. Behind the scenes, artist dressing rooms have been overhauled and upgraded.

With the launch of The Fillmore New York at Irving Plaza and The Fillmore Philadelphia, which is planned for late April, Live Nation hopes to establish a live music brand to complement its 11 House of Blues clubs across the country. Along with the Fillmore San Francisco, Denver's Fillmore Auditorium is one of the company's most successful mid-size venues.

Fillmore EastIt's fitting that the ultra-hot Lily Allen will open the improved club. The Fillmore, both in its San Francisco location and in its three and a half year incarnation as The Fillmore East (1968-1971) in lower Manhattan, has a rich history of importing cutting edge new artists from England. Led Zeppellin, The Who, Pink Floyd, Black Sabbath and many other UK artists played either the Fillmore in San Francisco or the Fillmore East in the beginning of their careers. Of course the storied venues were host to seminal American music artists as well, including Jimi Hendrix, Janis Joplin, Grateful Dead, Santana and The Allman Brothers to name a few.[E TV]

More at Idolator, and thanks Kathryn.

The original Fillmore East (second photo - copyright Amalie R. Rothschild - New York, NY / Florence, Italy) was at the corner Second Avenue and Sixth Street in NYC. The first photo is what it looks like now. The third photo is the pole on the corner that's been tiled to remember the venue, Bill Graham, and many of the bands that played there.

Irving Plaza - now "The Fillmore New York at Irving Plaza" - is at 17 Irving Place, and currently looks like this:

Irving Plaza

So much venue news - Tonic, Highline, Roxy Sin-e, Music Hall of Williamsburg, etc...

* Wolfgang's Vault suing Sony BMG & Warner!
* on the Led Zeppelin reunion + 1969 Tour Dates
* Ryan Adams & Friends @ Irving Plaza, NYC | pics



Comments (50)

thats gonna be fun to print on tickets

Posted by Anonymous | March 29, 2007 4:26 PM

why dont we just call nyc Las Vegas Part Deux?

Posted by sam | March 29, 2007 4:30 PM

aw man, now i gotta float all the way up to Irving Plaza!!!


Posted by the GHOST of JIMI HENDRIX | March 29, 2007 4:37 PM

Didn't the Filmore East on 2nd ave. become the world-class disco "The Saint" in the 70s?

Posted by Anonymous | March 29, 2007 4:37 PM

^^^ yup, Fillmore East briefly became The Saint in the early 80's. Saw Les Rita Mitsouko there.

Irving Plaza under any other name is still Irving Plaza. Avoid-if-at-all-possible for this concert goer.

Posted by drewo | March 29, 2007 4:41 PM

"Didn't the Filmore East on 2nd ave. become the world-class disco "The Saint" in the 70s?"


Posted by brooklynvegan | March 29, 2007 4:41 PM

lol, i thought they'd change the name of irving plaza to house of blues when live nation (aka clear channel entertainment) bought house of blues but i guess irving plaza's gonna be the filmore and they'll find another location for house of blues new york.

Posted by jack | March 29, 2007 4:50 PM

"So while it's no easy task to improve upon Irving Plaza..."


Posted by chunk | March 29, 2007 5:01 PM

On a related note, Joshua White, who pioneered the famous light shows at Fillmore East, will be conducting a new liquid light show at The Kitchen next Wednesday. (Live music by Delia Gonzalez and Gavin Russom.) I had a very interesting interview with White this morning actually; that'll be posted on Gothamist Monday.

Posted by Max Power | March 29, 2007 5:10 PM

Cingular is now the New AT&T!

Posted by froggy | March 29, 2007 5:15 PM

Damn it Chunk - you totally stole what I was going to say!

Posted by David McCaffredy | March 29, 2007 5:18 PM

Cingular is now the New AT&T!

Posted by froggy | March 29, 2007 5:30 PM

Clearly some people here have never been to Las Vegas.

Posted by Beaner | March 29, 2007 5:31 PM

"I need to sleep / Why wont you, why wont you let me sleep?"

Posted by Mark B. | March 29, 2007 5:31 PM

doubt there's gonna be an hob in ny any time soon. live nation is looking to expand into new markets, not further saturate markets where they already have clubs.

Posted by dave | March 29, 2007 6:31 PM

BV is owned by clearchannel

Posted by Anonymous | March 29, 2007 6:51 PM

Live Nation might rebrand hammerstein or roseland as a hob.

Posted by Anonymous | March 29, 2007 6:56 PM

"BV is owned by clearchannel"

not funny, ha.

Posted by brooklynvegan | March 29, 2007 7:27 PM

"BV is owned by clearchannel"


BV is da man, not THE man.

Posted by Waldo | March 29, 2007 8:41 PM

Chunk you beat me to it as well.

Irving Plaza is evil.

Posted by Lee | March 29, 2007 9:08 PM

greeters? really? why?

Posted by Brian | March 29, 2007 9:42 PM

I'm glad Bowery Presents seems to be gaining share against Live Nation/Clear Channel as far as booking talent goes.... Not sure how I feel about Reverend Ike buying another Rolls Royce with the United Palace proceeds though....Also, not a big fan of having to go to 175th Street to see shows...I hope Highline Ballroom proves a success.

Posted by Anonymous | March 29, 2007 9:55 PM

irving plaza still sux

Posted by Anonymous | March 29, 2007 10:54 PM

yeah, the guy who works behind the ticket window is a major a-hole.

Posted by Anonymous | March 29, 2007 11:00 PM


Posted by ben Shapiro | March 29, 2007 11:02 PM

corporations reappropriating culture for profit. awesome.

Posted by rebirth machine | March 29, 2007 11:03 PM

"So while it's no easy task to improve upon Irving Plaza..."

I have a suggestion . . . . HOW 'BOUT BUILD ANOTHER EXIT! The reason why I don't go there anymore is not because of who they book, but because its a safety hazard and a disaster waiting to happen. There's only one entrance for general admission that's also the only exit and you have to walk up like 15, or more, steps to get to the stage floor. Even though security has those metal detector "wands", they don't use them everytime and their quick "pat-downs" don't help either, so all you need is one asshole to pass security with a chapstick-size vile of mase, get into a fight w/ another asshole, spray the mase, then instant stempede, just like what happened in that dance club in Chicago, what 3 - 4 years ago? How many people died there? And just like Irving Plaza, that club had only one entrance that was also its only exit, and a flight stairs to the dance floor. I mean Mew, one of my favorite bands, played @ Irving last week and I still didn't go, and who knows when they're gonna return to the states?

Posted by b.LOUD | March 29, 2007 11:21 PM

well, to be fair, 90% of the clubs in the new york city area are death traps waiting to happen given even a small fire. sadly, that's just the way nightclubs are.

Posted by Anonymous | March 30, 2007 12:37 AM

I'm surprised there is this much Irving hate out there. One of my favorite venues, and I'm not sure how to feel about this story.

Posted by Gustavo | March 30, 2007 2:06 AM

They should tear it down and make luxury condos.

Posted by Anonymous | March 30, 2007 10:13 AM

b. Loud- that is insane. The Chicago club was overcrowded and had many fire code violations. I can guarantee you that Irving Plaza is inspected at least annually by the Fire Dept. and must pass with no violations to remain open. They don't seem to overcrowd the place either. If you're that afraid of some freak accident you should never leave your house.

Posted by Anonymous | March 30, 2007 10:42 AM

Who cares? Rock sucks anyway.

Posted by Anonymous | March 30, 2007 1:32 PM

There is another exit at Irving Plaza that is closed except for emergency.

Posted by Anonymous | March 30, 2007 6:39 PM

Are people really supposed to buy this corporate branding as some sort of nostalgia trip?

Posted by Anonymous | March 31, 2007 7:08 PM

BTW, its good to see that the Live Nation office has its interns working overtime to come to the defense of the club on the board here.

Posted by Anonymous | March 31, 2007 7:10 PM

Looks like Live Nation wants to eventually put a Fillmore and a House of Blues club in every major market.

Posted by jack | March 31, 2007 7:39 PM

Good, now i'll know which clubs to avoid in every major market.

Posted by Anonymous | April 1, 2007 3:43 AM

Ha, they're renaming TLA as Fillmore original.

Posted by Anonymous | April 1, 2007 3:52 AM

"BTW, its good to see that the Live Nation office has its interns working overtime to come to the defense of the club on the board here."

I defended the club at 10:42am. I can assure you, I'm NO Livenation intern. Do you really think Livenation gives a rat's ass about what we say on these boards? I'm definitely anti-Livenation, I was just pointing out that the dude complaining about the place being extraordinarily dangerous is misinformed.

Posted by Anonymous | April 1, 2007 1:44 PM

Sure, you just happen to somehow know the layout of the building and can somehow guarantee that there is an annual inspection done on premises for the club in question.

Posted by Sure... | April 2, 2007 2:24 PM

any legitimate venue in NYC has to be inspected annually. Irving definitely falls into the category of legit. If they didn't pass, they would be shut down. You don't have to know the layout of the building to know that.

Posted by Anonymous | April 2, 2007 5:40 PM

Just an update:

There is now a new hideously garish "Fillmore" sign covering up the front now.

Posted by Anonymous | April 14, 2007 6:44 PM

They can call it anything they want
its still
Bill Gramham and his magic is gone
the who idea is stupid just plain STUPID
asides from the fact its not on the same site
or the same building or run by the same people
Theres no HENDRIX or ZEP or WHO or JANIS or any of that incedible talent that was unique and real
like the music that was happening at the FILLMORE
people want to be ROCK STARS now and
get on CRIBS MTV
they dont care about being a musician
Its not very often anymore there are a few granted but they run out of speed after a few albums
ask the record companies that sign these
The only time I bother anymore to go to IRVING PLAZA is when
they put on a kick ass show
they are originals
and they can REALLY PLAY
I'll also go if TELEVISON played to listen to TOM VERLIANE a is RICHARD Lloyd
I also go when Im guest backstage beer!

the rest of the bands out now are a bunch of PUSSY'S ,there razor hair cuts and mono boring droning songs
who the hell is
and on and on ...,
they are HORRIBLE and UNlISTENABLE and all alike
so much crap!!!!!!!!!!!!!!!!!!!!!!
CAlling IRVING PLAZA the FILLMORE is such an ass hole idea
Poor Bill must be rolling over in his grave mad as hell
If only we could all time travel & see LED ZEPPELIN youd be dazed for days or see KEITH MOON
roll his thunder on drums
wouldnt that be AMAZING! to see all the people that played the fiLLMORE.,
the GREATFUL DEAD that lasts till dawn
(watch out for the elcetric kool ade and cookies)
Jimi taking us all to another planet with his
Janis all sweaty worked up drunk and feathered stomping her foot PLEASE oh baby PLEASE LOVE ME..
like James Brown..
send Joss Stone some sneakers give her a lollipop and send the poor girl home she is

The IRVING being called the FILLMORE
well you can pour perfume
on a pile of shit
and paint it all glittery pretty colors
cover it in rose petals
but its still

Posted by Deborah | May 3, 2007 12:49 PM

The orginal Fillmore East, judging by that Emigrant Bank photo, looks really small and narrow. Where in the world was the auditorium, in one of the adjacent buildings? If so, which building? In past pictures the auditorium looked wide, not narrow.

Posted by Lester Y. | May 9, 2007 5:59 PM

Irving Plaza was a great venue as it was, but I was always surprised that it was clear channel cuz before it seemed so unbranded. They've removed the separate website too to send you to live nation. Haven't been to a gig here yet - and probably won't go now, cuz it sounds to me that they've changed it into a Nokia Times Square style venue, which is horrendous. Flat screen TVs? What was wrong with the faded cruddiness of the lounge downstairs anyway? It's a music venue - it's not a movie theater...
Does anyone know if they've started scanning driver's licenses here for ID as in Nokia? I hate this - your Driver's License holds more information than just your age.

Posted by Anonymous | May 22, 2007 10:46 AM

Also known as Commodore Theater, Village Theater,
Fillmore East
Loew's Commodore Theater
New York, NY
105 Second Avenue,
New York, NY, United States

Seats: 2830

Originally opened as the Commodore, this movie house/Yiddish theater became known as the Village Theater and can credit Lenny Bruce as appearing on its stage.

In 1966 it became the Fillmore East. Over the years, innumerable bands played here including Santana and Chicago.

After decades of success, the Fillmore finally closed.

Today, the Fillmore/Commodore's lobby is now an Emigrant Savings Bank. The rest of the building was turned into apartments/condos called the Fillmore Apartments. In the lobby of the bank are pictures of the Fillmore, Village Theater and Loews Commodore theatre as well as some posters from the Fillmore days.

Posted by BwayNiteOwl | May 29, 2007 2:16 PM

I'm a little late to this message board, but this really bothered me when I saw a wile back about the ressurecting the Fillmore name.

Irving Plaza has it's own reputation and it just seems superfluous to add Fillmore. I am too young to have gone to the original Fillmoore, but have been to IRving Plaza quite a few times, both as a patron and functioning as tour manager for a band work with.

The best experiences I have ever had there were twice when Rickie Lee Jones playes there and they installed chairs on the floor. The sitelines were so much better than standing - even at the bar you could easily see and enjoy the show.

What I didnt realize until reading this was that the Fillmore East was only open for 3 years. WHat an amazing history for such a short time. But I really think that fact has changed my perspective. I mean it wasn't yet a neighborhood institution. Hell the Second Ave. Deli was more of a neighborhood staple than a 3 year old music venue.

Fuck the Fillmore name, Fuck Irving Plaza. Fuck Clearchannel's spinnoff Live Nation (who I wish I never worked on the commercials for them)

New York (I have lived here since the 80's) is now just one big bank and Starbucks, too expensive unless your an investmant banker milking what left of the economy, so fuck New York as well!!!!

Posted by deadhead | August 15, 2007 12:14 AM

man you got bad attitude, instead of trying to make a positive change you just want to fuck everything?

but, first step in making a positive change- complaining about something on this message board.

Posted by nyc noise fan | August 15, 2007 12:49 AM

Looks like it sucks to me. I often went to the Filmore East and lived nearby. Would not recognize that Yup Wall Street Traitor neighborhood anymore. Hey check your Oil Stocks...must be going up again, Hot Damn HooRay for Osama...make me some BLOOD money, YEAH!!!!!!! Shove your apples up your ass.

Posted by Rick Laraespada | December 31, 2009 5:35 PM

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