Posted in music on July 3, 2007

Paul McCartney @ Amoeba Records, LA - June 27, 2007 (CRED) (info)
Paul McCartney @ Amoeba Records

The past few years have been bittersweet for music retail in Los Angeles. The opening of Amoeba Records in 2001 gave the city one of the stronger music outlets in America, but was followed soon by the closings of Aron's Records and Rhino Records.

Yet indie music fans not wanting to brave the Hollywood traffic to hit Amoeba had an outpost outside downtown in Sea Level Records, run by Silversun Pickups merch man Todd Clifford. The store arrived as the city's Echo Park neighborhood was undergoing a revitalization, and stocked a heavily curated catalog (top sellers this month include Silversun Pickups, adventurous guitar rock act Electrelane and avant-folk duo CocoRosie). Yet come the end of this month, the 32-year-old Clifford will close up shop for good. [CNN]



Comments (6)

arons was filthy and you had to dig just to find something decent.

amoeba rules...maybe you cant compete with it but for the customer, its a great spot and theyre the only retail store that knows how to compete.

Posted by Anonymous | July 3, 2007 10:45 AM

Well, Todd didn't really close Sea Level because he wasn't making money or the that the shop was floundering... it was because he was getting sick of working retail and started to hate his customers and felt that he couldn't really do it anymore... at least that's what the local papers say.

Posted by brian | July 3, 2007 11:41 AM

he closed it because he couldn't bare inflicting the pain of the silversun pickups CD to anymore people in this world.

Posted by Anonymous | July 3, 2007 12:14 PM

"Yet indie music fans not wanting to brave the Hollywood traffic..."

This life - SUCH A STRUGGLE.

Posted by Crosseyed Sniper | July 3, 2007 5:12 PM

True, Todd was sick of customers, but Sea Level wasn't making a profit. It was a luck if he broke even. Sea Level was awesome, so is Todd. Sea Level will be missed.....

Posted by J | July 3, 2007 5:43 PM

To dismiss it so cavalierly, Crosseyed Sniper obviously has never been in L.A. traffic.

Posted by Albert Arnold Gore III | July 4, 2007 8:57 PM

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