Posted in music | technology | video on August 23, 2007

Would you still watch a video like this if there was an ad embedded in it? Would you still post a video like this if Google put an ad into it?

Now Google believes it finally has found the formula to cash in on YouTube’s potential as a magnet for online video advertising and keep its audience loyal at the same time.

The company said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad, which it said was unobtrusive and kept users in control of what they saw.

The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.

A user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped. [NY Times]



Comments (11)

It was only a matter of time. Damn google.

Posted by melissa | August 23, 2007 5:42 PM

They have the right to make a profit. Good for them if they can succeed.

Posted by Anonymous | August 23, 2007 6:03 PM

What about the aesthetic of a music video?

Posted by Anonymous | August 23, 2007 6:07 PM

Time to use myspace? or better imeem.

Posted by Eduardo | August 23, 2007 6:40 PM

its just 1 short ad overlay - and there is a "close" button.

forget profit, they have a right to be able to pay their staff's salaries!!! and who's kidding who - its only a matter of time before every other video network tries it.. . if it's successful. personally i dont mind pre-roll ads if they're done right - like on the adultswim video site.

people complain about ads everywhere but its a necessary evil of the way modern capitalist society is structured

Posted by su | August 23, 2007 9:59 PM

well, that's the end of that.

Posted by Anonymous | August 24, 2007 8:12 AM


Posted by noisebin | August 24, 2007 9:48 AM

buh-bye you tube!

Posted by Anonymous | August 24, 2007 12:07 PM

"people complain about ads everywhere but its a necessary evil of the way modern capitalist society is structured"

maybe we should try structuring our modern society in a different way so that these evils aren't necessary any more.

Posted by Anonymous | August 24, 2007 12:24 PM

Ummm... whatdidyaexpect? Their entire business model is based on selling ads, so why wouldn't they find a way to incorporate ads into video plays?

Posted by Beeeeve | August 24, 2007 12:25 PM

wait a minute, lets comment on a brilliant and accurate portrayal of hipsters. Well Done

Posted by Anonymous | August 26, 2007 12:30 AM

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