Posted in industry | music on September 27, 2007

SonicbidsPanos Panay, founder & CEO of Sonicbids, writes in to give Sonicbids' side of the story. CMJ's response is here. Panos' is below....

Sonicbids & CMJ Submissions: An Open Letter

I have received many emails and viewed several blogs in the past 24 hours about artists upset that CMJ rejected them without first listening to them; and also voicing their dismay at the cost of the submission through Sonicbids. Their concerns are based on a “not-selected” email that some artists received on Monday evening from a CMJ staff member who accidentally copied the other non-selected artists; and also from some artists checking their Sonicbids account and noticing that even though they got a rejection from CMJ, their Sonicbids “hits tracker” did not indicate that their songs were played. After carefully reading all emails and posts, I thought that it would be appropriate that I use this forum to respond.

First, let me say that to the best of our knowledge CMJ did in fact listen to all artists that have submitted through Sonicbids. How do we know this? Well, one of the nice things about being an online company is that we are able to see activities that happen on our servers such as page views, MP3 streaming, file downloads, etc. The issue arose from the fact that the current version of the Sonicbids EPK “hits tracker” tells you if an MP3 was streamed, but it does not indicate if it was downloaded (yeah, makes no sense to me either, but we are fixing that). Since CMJ prefers to review submitting artists by downloading their tracks first, this resulted in several bands getting a rejection from CMJ, but, when they checked their tracker stats, noticed that their music was not registered as having been played. I would get mad too, specially if I paid $45 to submit and thought that no one listened to my music. Obviously that was not the case, and we are working as we speak on making the EPK hits tracker a lot more accurate.

In addition to this, we know that CMJ listened to the artists that submitted because, simply, we know CMJ. Big deal, you say, right? I can tell you that there is hardly an organization out there that has done more for independent music in the past 25 years than CMJ has done, both with its Music Marathon and its music charts. In fact, CMJ has booked and presented close to 2,000 different bands through Sonicbids in the past four years – that’s TWO THOUSAND. I can barely name an artist who broke big in America in the past quarter of a century who has done so without benefiting from the exposure that they got from playing CMJ or from appearing on their charts. If we trust one organization to meticulously review all submissions that they get, it’s CMJ. These people are music people, plain and simple.

Second, I understand that some people are upset about the cost of submitting to CMJ through Sonicbids. Let me make it clear that the cost of submission for CMJ is $45 whether you submit through Sonicbids or not (if you still like sending in a physical promo kit, that’s a $45 check plus the cost of the postage and material). Unlike, say, Ticketmaster, MovieTickets, Active.com or other similar services, we do not add a surcharge to the submission cost. Instead, Sonicbids makes its money by taking a fee out of the promoter’s submission fee so that the applying artist is not double-charged.

Why pay a submission fee for CMJ or any other similar event? Well, submission costs are fairly normal no matter the industry you are in. You pay them whether you are an architect submitting to a contest; an immigrant applying for a visa; a craft artist applying for a show; a college student applying to a university. Putting on an event, running a college, staging a competition is not free and yes, part of the costs of running these events is covered by these fees. No worthwhile “connection” in life is free. A phone call costs money, a meeting at a coffee shop costs money, even a call through Skype costs money as you still have to pay your internet bill. The real issue is to decide whether the upside of any submission fee (that is, being selected) is worthwhile. If not, I would strongly suggest that you do not submit, as it would be a waste of money.

As far as the total number of selections versus the number of applications, all I can say is that any event worth its salt will have far fewer slots available than applications. Would you rather go to a college that accepts 10% of all applicants or 90% of all applicants? Take a job that accepts all comers or be offered one that has a strenuous selection process where only the best get in? Anything with a high standard will also have a high number of rejections. That’s why CMJ is popular and that’s why it’s relevant to the college radio programmers that have attended the event every year for 27 years.

I know that rejection is disappointing for everyone and it’s something that all of us - who care about becoming something better than who we already are – experience, and will continue to experience. It’s part of putting yourself out there. I also know that on occasion, any website and any technological solution encounters bugs and glitches and no matter how much testing one does, nothing is fool-proof until it’s truly tested out there in the marketplace. We do apologize for any confusion that may have arisen as a result of a buggy tracker, which we are busy fixing.

We are committed here at Sonicbids to creating the best site that exists to help every band and artist, no matter which stage of their career, to find and connect with any gig that’s appropriate for where they want to go next. We are doing, and will continue to do, our best to live up to your understandably high expectations of Sonicbids.

Panos Panay
Founder & CEO
Sonicbids

Previously
* CMJ responds - "we...listen to...every single artist"
* CMJ shows @ Mercury Lounge & an e-mail snafu (scandal?)

Tags: CMJ, sonicbids

Comments (32)

Well written.

Posted by Anonymous | September 27, 2007 10:56 AM

I was totally on Sonicbids' side until they leaked that Meg White sex tape onto the internet.

Posted by Cat | September 27, 2007 10:59 AM

this should shut everyone up.. well put.

Posted by Anonymous | September 27, 2007 11:01 AM

i didn't even know bands could apply to play. i just thought it was all label and agency showcases.

Posted by mat | September 27, 2007 11:07 AM

I can name several bands that haven't benefited from either.

Posted by Anonymous | September 27, 2007 11:32 AM

Didn't Sonicbids break up the Beatles?

Posted by jsf | September 27, 2007 11:35 AM

Yawn

Posted by Anonymous | September 27, 2007 11:36 AM

Panos is a cool guy. Does anyone know if he'll be speaking at a panel at CMJ this year?

Posted by Anonymous | September 27, 2007 11:38 AM

Panos just totally pwned you.

Posted by Ed | September 27, 2007 11:48 AM

Does anyone know if they release an entire schedule of CMJ showcases?

Posted by Anonymous | September 27, 2007 12:25 PM

total scam. im a huge cmj supporter, but Sonicbids is a joke. However, CMJ makes a lot of money off the sponsorship of sonicbids and part of the arrangement im sure is that sonicbids gets to charge people to use their service. anybody remember in '03 or '04 when myspace was the major corporate sponsor for cmj? That move helped myspace gain a lot of ground that next year... i think sonicbids is hoping they get the big bucks off their ideas, much like myspace did. Only difference is that Sonicbids is not a social network -- and they don't make it easy for bands. Too many options, too many things to fill out... and they charge for everything. Navigating as an artist is annoying... if CMJ can -- they should lose 'bids next year and bank on something else.

Posted by tarkus | September 27, 2007 12:35 PM

"Does anyone know if they release an entire schedule of CMJ showcases?"

yes, they do.

Posted by Anonymous | September 27, 2007 12:40 PM

Panos - As your PR counsel, I'd suggest shorter replies and more bullet points.

Posted by Anonymous | September 27, 2007 1:28 PM

What a bunch of bullshit.
Fuck off CMJ.

Posted by Anonymous | September 27, 2007 1:58 PM

so let me get this straight - the "hit counter" didn't work? remember when there was real news in the world?

Posted by Anonymous | September 27, 2007 2:28 PM

specially =/ especially

Posted by Anonymous | September 27, 2007 6:47 PM

Ok, this is the worst example of damage control i've ever seen. I have see the most shittiest bands make it into cmj. Not to sound pompus or to say that my music is the best. But i think my music is creative and unique enough to get in. I've been listening to bands who have gigs for the cmj fest and i just do not get it. CMJ got lazy and are thieves.

Posted by Anonymous | September 28, 2007 1:15 PM

lets hear your band

Posted by Anonymous | September 28, 2007 1:24 PM

i second that, if you're gonna complain so vocally let's hear your genius....

Posted by Anonymous | September 28, 2007 4:57 PM

CMJ is a joke. They should consider getting real dayjobs at this point and stop ripping off bands to earn a salary. I couldn't imagine a worse rag out there. My goodness.

Posted by deb | October 1, 2007 11:45 PM

Sonicbids is doomed to failure, despite recently taking 5 million in Venture Capital money.

Sonicbids is antithetical to the web. The web is about creating value and allowing connections between disparate parties, not introducing middlemen into the equation.

But sonicbids is nothing more than a middleman between promoter and artist management. Let's see, they made 6 million last year, and where did that money come from? Out of artists pockets. They take money from artists pockets, pay themselves and the promoters. The opportunities are akin to some sort of lottery, and they are creating thousands of these lotteries by partnering up with thousands of promoters. Anyone can list an opp on sonicbids with minimal scrutiny, and then they split the money with you.

Bottom line, if they were trying to create value for artists they'd have features like rating promoters (similar to e-bay) and they would offer these opportunity submissions built into the subscription price (say 5 free submissions to opps per month).

Where are these changes? THey've got all the money, all the staff, but they just want to go after more of these lotteries because the ethos of the firm is to profit first not create value for musicians and have that lead to profitability. Therein lies the secret to their long term success.

Posted by Mikey | January 21, 2008 12:55 PM

Sonic Bids is a machiavellian nightmare.

The logic of going to a school that only accepts 10% of the people only holds if they aren't screwing the other 90%.

Posted by Phil | May 19, 2008 2:16 AM

I hate Sonicbids, they are a ruthless money making machine and should just shut up and die.

Posted by Julie | July 13, 2008 11:42 AM

Sonicbids, SXSW and CMJ are all fucking with our heads and egos. They know musicians want status by playing in their festivals and want recognition. Guys, better stick to improving your craft and forget about the status of CMJ or SXSW, including sonicbids, they are nothing but a bunch of fucking B.U.L.L.S.H.I.T.S. and fucking us musicians in the A.S.S.E.S. whenever they can. Bunch of no good fer nothin' ass lickers!

And those sonicbids staff who are reading this - go fuck yourselves in the ass, you god damn no good mother fuckers. I hate you all...

Posted by Julie | July 13, 2008 2:27 PM

Are you kidding me? Panos's explanation that CMJ downloads each mp3, which is around 5 megs, before they listen and make a determination is quite ridiculous. What's the purpose of the streaming tool? It's much more efficient and less chaotic to stream a coupe of songs from an artist's page than to download, archive, label, listen, and make determination. Think about it!

Can you say BULLSHIT!! Get a new excuse.

Posted by Mark | September 1, 2008 3:15 PM

Sonicbids is a total scam. Our band was stupid enough to fall into it to. It didn't take us long to figure out that they keep accepting submission money for events that the promoter has already CLOSED, they have never fixed their tracking service because they don't want you to know that the promoter you just paid $50 to never even viewed your kit, and they have NO customer service. You never hear back or maybe after four months.

We found a MUCH better service that doesn't have the BS, doesn't look like a cartoon, understands the struggling musician and works FOR us, and has customer service reps online up to 20 hours a day, seven days a week. Even on holidays!

http://www.powerpresskits.com

myPPK Power Press Kits. NO per-use fees, no pay-to-play. Graphic themes are great and you can make your own theme for cheap. We STRONGLY recommend everyone who has been scammed by soncibids check out Power Press Kits.

Posted by Mark | September 16, 2008 5:56 PM

if you think that some fucking e-press kit is going to help your band then you need to get a clue.

Posted by Anonymous | September 16, 2008 6:06 PM

shouldn't your website be the press kit?

Posted by Anonymous | October 14, 2008 5:17 AM

Yes it should have been their website, so they don't fill up posts of spam.

Posted by Buy Wellbutrin | December 13, 2009 2:32 PM

Sonicbids is the biggest rip off since Tonos, they steal money from musicians, they make millions off of their liason with venues who greedily have seen this as a new way to rake in money...most of these bozo's don't even PAY the bands who do perform at their venues to play...but they expect a band to pay to audition...I think the Federal Trade Commission should look into the affairs of Sonicbids and the IRS should audit them...and anyone who lives in Boston should find out the names of every single thief involved and make it extremely uncomfortable for them to go anywhere in this country....we musicians are everywhere..and Sonicbids is killing live music

Posted by M J | January 8, 2010 4:03 AM

I understand the point Panos is trying to make but it REALLY does feel like a LOTTERY 90% of the time, is this really a measure of talent versus opportunity? if so then I'm seriously fucked.

As artists what are we getting out of applying for live shows & opportunities through a MIDDLE MAN? wouldn't it be more ethical to list these opportunities on a website and apply directly and accordingly? I think it would an excellent idea to allow for a certain number of free submissions after an artist has invested a considerable amount of money on membership and submissions.

Posted by bbqueen | March 15, 2011 6:28 PM

just found this, might be a good alternative to sonicbids
https://www.hellomusic.com

Posted by clio | March 16, 2011 10:30 AM

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