CNN: "Why record labels matter now more than ever"

This is a rather weak argument for record labels in their current incarnation. One could get the same benefits from an organization of experienced music and entertainment industry vets that aren't sucking profit on top of an agent, management company, and the like.

Someone just needs to restructure these organizations, it doesn't matter what you label it.

If a band performs in a forest, and no one is around to hear, do they make music?

The music industry is very slow to learn. Having to pay for an album multiple times in order to get the odd video or exclusive track is one of the reasons so many people have turned to free downloading on the internet.

I think very few people buy multiple copies of albums just for exclusive content.

I think the exclusive content deals are mainly to sweeten the pot for retailers in their own marketing.

but matchbox 20 blows.

Also, your local Sam Goody has never been more relevant!

ha what a shock...cnn thinks major labels are important. i wonder which of the majors are owned by the same people who own cnn.

I think the fact that Matchbox Twenty has been around for 10 years is the real problem with the music industry.

Apparently, the real losers in this situation are the Atlantic Records cronies who spent their time writing a 41 page marketing scheme.

ps - hopefully no one will be getting this album legally or illegally.

it should be titled: "why record labels matter now more than ever for 1% of the bands out there"

what a load of self-serving crap. The above poster who pointed out that cnn's parent probably owns a label is dead-on.

i wonder how much money matchbox 20 has made off the 28 million albums they've sold....over or under 5% of the profit made by the label?

sad. what a bunch of wankers.

"ha what a shock...cnn thinks major labels are important. i wonder which of the majors are owned by the same people who own cnn."

good call. cnn is owned by Time-Warner, of which Warner Music Group appears to be a subsidiary.

they site radiohead as an example...however radiohead are on independent labels now.

Consipiracy theory? Doubtfull, it's more likely that the grey haired editors at CNN thought it would be interesting for other grey haired baby boomers to read about how much the world has changed since back in their day. Words like "Google" and "Myspace" wow that is so groovy..

Labels are into money, not music. 41 pages of crap won't change that.

Warner Music Group was once owned by Time Warner, but was sold several years ago, so CNN and Warner Music do not share any corporate parentage.

Did CNN put any thought into this piece or just listened to what the label told them?

Radiohead did not "sign to a label"...it is coming out on TBD Records their own label which is being marketed and distributed by ATO in the US. They own their masters and are sharing profits with the label not vice versa like Matchbox 20.

Of those 38 million in sales, I would suspect that MB20 get about $2 in royalties or $76 million HOWEVER - taken out of that $76M are the $millions of costs for recording, (half or more) video production, hired independent radio promoters, etc. etc. And after paying all that back - ATLANTIC OWNS THE MUSIC!!!

What in Atlantic's 41 pages couldn't a band with the name recognition like MB20 couldn't do for themselves? None of the ideas mentioned actually COST anything!

"Warner Music Group was once owned by Time Warner, but was sold several years ago, so CNN and Warner Music do not share any corporate parentage."

Nice to see someone knows what they're talking about.

This article helps shed light on why CNN matters now less than ever.

If you are a shitty mainstream band like Matchbox 20, you need a 41 page phase 1 plan. You need that repetition so the sheep will buy your music.
If you are an awesome band, you may need a little help, or a little saavy, but you certainly should not need a label.

Eu estou usando esse sistema da http://www.jnemailmarketing.com.br muito bom por sinal! se quiserem eles tem test-drive!

Muito bom!!!!!