Posted in hiphop | music on February 19, 2008


...or so says the press release....


Artists Paired with High-Profile Producers to Rework Hip-Hop Classics

New York, NY (February X, 2008) - Beginning this month, the makers of Smirnoff vodka are launching an exciting new Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining musical forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common's "The Light," A Tribe Called Quest's "Midnight," and Boogie Down Productions' seminal "Criminal Minded."

The Smirnoff Signature Mix Series is part of the brand's ongoing commitment to fostering and promoting both established and emerging musical talent. The program was developed in partnership with Cornerstone, a leading marketing firm in New York City.

Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer. "The Southside," made with Smirnoff Green Apple flavored vodka and cranberry juice, is the inspiration for Common and Just Blaze's collaboration. "The Blueberry Abstract," made with Smirnoff Blueberry flavored vodka and lemonade, is linked to the partnership between Q-Tip and Cool & Dre. "The Cypha," an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier.

"I'm honored to have the opportunity to revisit one of my signature songs and give it a breath of fresh air," said KRS-One. "I'm grateful to Smirnoff for providing the opportunity to work with such great talent on such a ground-breaking idea and recreate hip-hop songs."

The Smirnoff Signature Mix Series will be supported by a comprehensive radio, video, and digital promotional campaign, in addition to out-of-home, point of sale, and radio advertising, which will roll out nationally in February 2008. The Smirnoff Signature Mix program will be activated in the following key markets: New York, Los Angeles, Chicago, Detroit, Philadelphia, Atlanta, and Washington, D.C. and each city will host Smirnoff Signature Mix events. Top-tier radio and club deejays across the country will receive a limited edition vinyl album containing all three remixed songs.

All three songs, their music videos, and the behind-the-scenes production footage will be available for free download exclusively at beginning on February 19th. In addition, the website will feature messages from select performers encouraging consumers to drink responsibly. These clips will also be aired during local events.

A private launch event for the program featuring performances by all of the participating talent will be held in New York. In hosting a responsible party, Smirnoff servers will distribute bottled water and food throughout the event, while encouraging guests to "Mix Well, Drink Responsibly".



Comments (14)

that's pretty fruity.

Posted by c. | February 19, 2008 4:28 PM

racist piece of amphibian shit

Posted by Anonymous | February 19, 2008 8:11 PM

I'm kinda sick of this corporate cock sucking.

Posted by Anonymous | February 19, 2008 9:30 PM

I'd go if they had free booze. yep.

Posted by Steph | February 19, 2008 10:40 PM

krs-one and his empanada nose can go suck it

Posted by Anonymous | February 20, 2008 2:05 AM

Wow how can people who claim to be pro black support and take money from companies that exploit blacks? All 3 of the emcees know that blacks are targeted by these companies but have no problem taking money from them . Yet they preach about breaking the mental chains but they contribute. Hypocrites.

Posted by XunbreakableX | February 20, 2008 11:09 AM

sell outs

Posted by i know | February 20, 2008 1:34 PM

don't blame krs-one, y'all...i had a chat with him last night at this speech he gave about ending violence (which of course branched out into how he is a 'metaphysician' and how 'hip hop is the new christ' and how 'white people shouldnt' feel guilty. you're the victorious race. congratulations!' etc.) anyway long story short he's nutty now and totally lost his mind sometime in the last ten years. so don't blame any corporate decisions he makes these days. it was probably his metaphysical self ten years from now telling him to sell out to smirnoff.

Posted by sb | February 20, 2008 1:45 PM

Sounds like a pretty sweet cocktail. Now if they can only find a way to make it shiny and menthol as well, I think we may just a great product. Let's call it Negro Nectar!

Posted by Anonymous | February 20, 2008 2:02 PM

Leave out the last sentence and that post is actually funny.

Posted by Anonymous | February 20, 2008 2:21 PM


Sounds like a pretty sweet cocktail. Now if they can only find a way to make it shiny and menthol as well, I think we may just a great product.

Posted by Anonymous | February 20, 2008 2:41 PM

Rastus Rum!

Posted by Anonymous | February 20, 2008 6:00 PM

Islam is a religion of peace

Posted by منتديات | February 23, 2011 1:01 PM

they got KRS,,,,poor lil'tink tink

Posted by Big Meek | May 29, 2011 8:32 PM

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