by Avi Roig
Ida Maria (SWE)
From Norway, operating out of Stockholm and currently making inroads in the UK - an international success waiting to happen. The thing that is winning 'em over? A fearless, unpredictable live show. The songs could be better, but I would not hesitate to see her get on stage and wreck shit.
Ida Maria - Oh My God (Official Video)
Heavy bluesy rock that sounds as if they just stepped out of a time warp to the 70s. Hardly original, but that hardly matters and, since I consider Ozzy-era Black Sabbath the be the best band there ever was, I'm all about it. Bonus points for a refreshing lack of poseur/beardo taint ala The Sword.
editor's note: catch Graveyard on tour with Witch
Jens Lekman (SWE)
Far better live than on record in my oh-so-humble opinion, as his musicianship is not only improved in a live scenario, he's also an incredibly charming individual. Even still, I'd go see him play just to check out backing musician Viktor Sjöberg's dance moves.
Jens Lekman - You are the light
Jens Lekman tour dates HERE.
Lykke Li (SWE)
Does she live up to the hype? Does anyone ever? I like Lykke Li just fine, really I do, but unless you're the kind of d-bag who needs to see her at SXSW for bragging rights, I'd wait for the upcoming tour with fellow Swedes El Perro Del Mar and Anna Ternheim instead.
The LK (SWE)
The dark horse! One of more interesting, underrated acts on this list. Def worth investigating.
editor's note: Peter and Lykke Li are both playing the BV day party this Thursday (serious bragging rights for those who attend)
Robyn is a superstar, America just doesn't know it yet. Believe it!
Robyn 'Be Mine!'
Robyn - 2008 SXSW Tour Dates
Thursday 3/13Sabaton (SWE)
Cedar Street Courtyard
208 West 4th Street
409 Colorado St
Austin, TX 78701
Perez Hilton Party
I do love me some good power-metal from time to time. Helloween, Manowar, heck even some Iced Earth; all totally fine. However, when done poorly, it can be pretty damn wretched. Unfortunately, that's more of the direction Sabaton leans.
Shout Out Louds (SWE)
Hooray for the new MOR!
editor's note: playing in NYC tonight! (March 11)
The Soundtrack of Our Lives (SWE)
Aside from maybe The Hellacopters, TSOOL would have to be one of the finest, balls-out rock'n'roll acts I've ever had the pleasure of seeing. They haven't played the US in ages, so I wouldn't miss 'em.
The Soundtrack Of Our Lives - Bigtime
The Tough Alliance (SWE)
Spectacle or debacle? Their lip-sync antics might play well at home or even in London, but will they translate to Austin? This could go either way, depending on the audience.