Posted in industry | music on April 21, 2008

Trust

Ongoing battles between the entertainment industry and illegal downloaders are contributing to a damaging fall in consumer trust, according to new research from the PR agency Edelman. The number of UK consumers who said they trusted the industry fell from 47% in 2007 to 31% this year, with confidence disturbed by moves by the music industry to track down and punish illegal music copying, and high-profile scandals in broadcasting.

Surveying younger consumers aged 18-34, Edelman found that 55% would take "direct action" against a company if they objected to its practices, 53% would share negative opinions with friends and 46% would ignore a firm's marketing and advertising. Even more damning, a further 39% said they would not invest in those companies. [The Guardian]

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Tags: trust

Comments (7)

lol at the young life pic

Posted by Anonymous | April 21, 2008 12:28 PM

Don't trust anyone over 33 1/3rd.

Posted by greg | April 21, 2008 12:49 PM

^^^Ha Ha! Nice one!!!

Posted by Anonymous | April 21, 2008 12:51 PM

Two things will improve the music industry:

All of the senior citizens running it will either finally expire or be removed from their positions by wise shareholders tired of being force fed exorbitant salary requirements using shady accounting....or

It will die from being ignored and inessential

One thing is for sure- you can't sue your market and wonder why no one likes you...

Posted by Anonymous | April 21, 2008 1:03 PM

FUCK THE MUSIC INDESTROY. AND I'M OVER 34. LET THEM CONTINUE TO SHIT THEIR PANTS ABOUT THE DAYS OF PEOPLE SPENDING 15-20 DOLLARS FOR THEIR "PRODUCTS" BEING OVER.

Posted by Anonymous | April 21, 2008 2:11 PM

I fail to see how the recording industry needs the trust of its customers, with the following notable exception. When a potential customer hears a couple of tracks off an album, he or she has to trust that the rest of the album isn't shite in order to purchase the album. With the availability preview streams and sales of individual tracks online, that's largely moot now. And then there's unauthorized filesharing, which further makes the matter moot.

There was the disaster with the rootkit installed by Sony CD's, but I think (and hope) the recording industry can be trusted not to do that again.

Posted by Anonymous | April 21, 2008 4:27 PM

"55% would take "direct action" against a company if they objected to its practices"

Yeah, they'll take that direct action, right after that American Idol re-run. No really, they will...

Posted by Anonymous | April 21, 2008 4:44 PM

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