"TheWB.com - a premium, ad-supported, video-on-demand, interactive and personalized network - today announced the cast and the first group of bands to be featured on "Rockville, CA," the music-themed scripted web series created by Josh Schwartz ("Gossip Girl," "Chuck," "The O.C."). Production on the show began earlier this month at The Echo, a popular club and indie music venue in Los Angeles."The rest of the Press release is below...
The Little Ones @ Mercury Lounge (more by Gabi Porter)
Rockville, CA" will premiere on TheWB.com in 2009 with an initial run of 20 episodes. Each band featured on "Rockville, CA" (the series) will play a set at Rockville (the fictional club in the show), against the backdrop of a weekly episodic scripted drama. In addition to viewing full episodes, TheWB.com community will be able to stream and download exclusive tracks from the show, and watch videos, interviews and other "Rockville, CA" extra content at www.thewb.com when the series launches.
Executive producer and music supervisor Alex Patsavas ("Grey's Anatomy," "The O.C.," "Gossip Girl") - whose golden touch is responsible for the mainstream media debuts of more than a dozen popular bands, including The Killers ("The O.C."), Death Cab for Cutie ("The O.C.") and The Fray ("Grey's Anatomy") - personally selected the acts to be featured on the first season of "Rockville, CA." Leading the pack of indie favorites scheduled to appear are The Duke Spirit, Eagles of Death Metal, Earlimart, Frightened Rabbit, The Kooks, The Little Ones, Lykke Li, Nico Stai, Passion Pit, Phantom Planet, and White Lies. Additional bands will be announced in the coming weeks.
"The web has already changed the way an entire generation of music fans find and experience new music," said Schwartz. "Now that original scripted television on the web is becoming more and more popular on sites like TheWB.com, 'Rockville' is our shot at seamlessly combining the power and passion of music with the drama of television."
"Fictional or not, we are going to make 'Rockville' the hottest indie music venue on the web," said Patsavas.
"Rockville, CA" stars Andrew West ("Privileged"), Alexandra Chando ("As the World Turns"), Ryan Hansen ("Veronica Mars," "Las Vegas") and Mighty Rasta ("Harold & Kumar Escape from Guantanamo Bay," "My Wife and Kids").