Posted in industry | music | video on November 24, 2008

by Ryan Barkan

A Ha

Advertising agencies make lots of online commercials. You know, spots made not for television, but with the hope the brand's message will spread virally on the net in an organic way. Though lots of them never catch steam like a rickroll, the new Guitar Hero World Tour "Bike Hero" video has already been watched over one million times. The creative takes The Living End's "Prisoner of Society" and turns it into a live action, first person bike ride through the song's playable level in GHWT. It's a pretty cool idea with amazing execution and a slight bit of computer magic. Watch the video below.

Other Notable Licensing News:

Bishop Allen played two shows in NYC over the weekend. They are a band that has benefited from some key licensing placements in the last year. The band appeared and performed in the recent Michael Sera movie, Nick & Norah's Infinite Playlist. Watch the scene below. The song they performed, "Middle Management", was also on the soundtrack and used in the film's trailer. They were also used in a commercial for Sony digital cameras late last year - watch the spot here.

Dan DeaconCrayola goes indie-cool this holiday season with Dan Deacon and Lightspeed Champion songs in the campaign for the new Glow Station (via Pitchfork). Watch the spots below.

The new holiday commercial from LL Bean features "Valley Winter Song" by Fountains Of Wayne.

Danish band The Blue Van rock the soundtrack to the new Samsung Behold commercial. Watch below.

While enjoying college football on Saturday, I heard Nick Drake's "Place To Be" used in a promo spot for Michigan State. That video is below too.

Dave GrohlI have a bunch of friends that can not get enough of the show Top Chef. Some of those friends are also crazy for the Foo Fighters (editor's note: with friends like that who needs enemies? JUST KIDDING. Actually that doesn't even make sense...). Those friends will be in heaven when TC goes "Foo Fighters Thanksgiving" this upcoming November 26th. The episode taped during a tour stop in Rochester, NY; the band will guest judge the few remaining contestants. Apparently, TC is Dave Grohl's favorite show.

You may have heard A-Ha's classic jam "Take On Me" before. It is/was a popular song and video. So popular, A.C. Newman is going to cover it for an upcoming Valentine's Day compilation for Starbucks. Even more so, you can take it on karaoke-style in the new video game by Microsoft, LIPS. The pretty clever commercial for the game uses the song as well. Watch it below.

The game's soundtrack also includes songs by The Police, Coldplay, Duffy, The Cure, Peter, Bjorn, & John, Radiohead, and more.

Nintendo DS and Wii players can now get their skateboard on while on the go with the release of EA's Skate It. The soundtrack contains tracks by Cut Chemist, Fujiya & Miyagi, Judas Priest, The Clash, Sly & the Family Stone, and more.

continued below...

Ultimate Band

Yet another new "band"-esque music based game hit shelves this past week, Ultimate Band from Disney Interactive Studios. Soundtrack is chock full of good bands like Radiohead, Pixies, Modest Mouse, Weezer, both The Raconteurs and White Stripes, and Blondie.

New downloadable content (DLC) was made available this week via Xbox Live and Playstation Network for both Guitar Hero World Tour and Rock Band 2: GH fans can download a track pack by The Raconteurs and RB2 fans have packs available from both Dead Kennedys and Mission Of Burma.

I really dig this new commercial out of Canada for Sirius Satellite that uses "A Blueprint" by Fear Of Music.

Aussie Yves Klein Blue is used in a spot for the Mitsubishi Lancer. The commercial can be seen below.

On the tube, 90210 went with Death Cab For Cutie, and Lady Gaga; CSI had Ratatat and ACDC; CSI Miami used Lykke Li; CSI NY used not one but two Bloc Party songs and one from the Boss, Bruce Springsteen.


Guitar Hero World Tour Online Commercial

"Middle Management" by Bishop Allen (in Nick & Norah)

Samsung Commercial with The Blue Van

Crayola Commercial with "Pink Batman" by Dan Deacon

Crayola Commercial with "Dry Lips" by Lightspeed Champion

Mitsubishi Commercial with Yves Klein Blue

Microsoft LIPS commercial with A-Ha

Nick Drake in Michigan State commercial



Comments (21)

well, it's not selling out anymore.

Posted by Anonymous | November 24, 2008 3:01 PM

weekly sell out report, hooray!

Posted by Anonymous | November 24, 2008 3:04 PM

Can we just openly acknowledge that licensing to Harmonix for RB/RB2 is a clear stamp of quality? Except, of course, for the ironic/kiddie bop selections (Paramore, Panic, FOB, etc.)

Distinctions can be made, for instance, between licensing to 'Nick & Norah' (I never saw the movie, mentioning only due to fellow contributors) as opposed to 90210.

Posted by Anonymous | November 24, 2008 3:09 PM

I expected higher ethics from Dan Deacon, but I suppose in reality he's just as much of a hack as all the online haters have always said he is...

Posted by Anonymous | November 24, 2008 3:16 PM

"I expected higher ethics from Dan Deacon, but I suppose in reality he's just as much of a hack as all the online haters have always said he is..."

It's 20 seconds of a song in a crayon commerrcials. Who cares? Maybe now he can afford to use a live horse in his live show.

Posted by Anonymous | November 24, 2008 3:18 PM

*expecting lots of self righteous people to freak the f out in this comment section re: dan deacon "selling out"*

dig the nick drake use

Posted by Anonymous | November 24, 2008 3:19 PM

I'm totally downloading that Mission of Burma pack for Rock Band.

Posted by Anonymous | November 24, 2008 3:21 PM

not "freaking out," just figured the guy had more self respect

Posted by Anonymous | November 24, 2008 3:24 PM

And don't forget the Ruby Suns' "Oh, Majove" on that Microsoft commercial.

Posted by Anonymous | November 24, 2008 3:35 PM

Northern State on Kath and Kim

Posted by analoggg | November 24, 2008 3:50 PM

Matt and Kim are apparently giving out pamphlets for Scion (the car) at their merch table on their current tour.

That sort of product placement / paid endorsement should be included in these round ups as well.

Posted by Anonymous | November 24, 2008 3:53 PM

i'm a bit suprised after reading this column that anyone would think there's a problem with selling out in "indie" music...


Posted by Anonymous | November 24, 2008 4:14 PM

Deacon had a shit fit a year ago when Greyhound dared to use a picture of him in an advertisement. He didn't want to sell out to the man.
Times have changed, I guess.

Posted by Anonymous | November 24, 2008 6:11 PM

"Deacon had a shit fit a year ago when Greyhound dared to use a picture of him in an advertisement. He didn't want to sell out to the man."

um, they also didn't ask for his permission (I think)

Posted by Anonymous | November 24, 2008 6:28 PM

Holy mother, you scared me with that picture of young Morten Harket in front in my feedreader!

Posted by Lars-Christian | November 24, 2008 9:19 PM

greyhound is a piece of shit business. crayola isn't. is dan the first to put his music in commercials? are we still bickering about artists doing this? really?

Posted by dave | November 24, 2008 11:18 PM

excuse me "dave," I guess I missed the moment when the world came together in consensus and adopted your opinion.

indie rockers selling their music to commercials is a good thing or a necessary evil because...?

I disagree with you, wholeheartedly. having been there and seen this a million times, I can tell you that the sponsorships and the licensing and the endorsements hasten the music starting to suck, far more often than it doesn't. Whoring yourself out as a business model creates all kind of compromising hoops to have to jump through, and nothing artistically inspiring.

Why has it suddenly become ok in your mind for bands to do this? Very recently, it as widely seen as crass and cheap to let your songs be used in commercials. It should still be that way.

Posted by Anonymous | November 25, 2008 9:29 PM

Any chance you could create a relevant tag that would allow folks to follow this column separately?

I hate to link to something nice but then have to tell my readers that they just need to go and check periodically like it was the 20th Century.

Posted by Clyde Smith | December 28, 2008 12:24 PM

Nick Drake's music is in the trailer for Revolutionary Road... might have been mentioned in a previous post here, but just in case. I think the song is "Know"

Posted by bronze medals | December 28, 2008 2:21 PM

WHY do people have such a problem with musicians lending their tunes to commercials?

Posted by Anonymous | March 30, 2009 5:33 PM

Islam is a religion of peace

Posted by منتديات | February 23, 2011 12:52 PM

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