Posted in music on March 2, 2009


Etherea is was an independent retail record store operating since 1995. We are located at 66 Avenue A, between 4th and 5th Streets.
Etherea as we know it is now closed. Etherea employee Brion still plans on reopening the store (with a new name), but at the moment he and his partner in the new venture are stuck in negotiations with the landlord. Etherea posted this official statement on February 27th:
Many of you have been bewildered by the blogging that has been going on about the closing of Etherea (specifically the Brooklyn Vegan post about Etherea being "saved"). Well, here's the real story. My lease here on Avenue A is ending and I intend to move on from 13.5 years of the music retail biz to pursue a new career. That is still happening, and Etherea is now officially closed, but one of my employees, namely DJ Brion, decided he wanted to buy out my store when I told him I was closing and start his own record shop in same location with a new partner. They have been hard at work trying to hammer out a new lease with the landlord. They plan to re-brand the store, and will have a different slant on music tailored to their tastes and aesthetics. I have been supportive of their efforts, and I hope to report good news very soon...
I spoke to Brion today, and his version of the story is very similar. Though the new record store is no longer as definitive as he made it seem before, he is still very optimistic. Former owner Rich Kim is all for Brion's new venture, and, as stated above, it is now up to the landlord. If they can get a new lease, they will open the new store immediately. Brion said he will "carry on the tradition of ETHEREA", while moving forward "with a personal new idea, featuring tons of in stores and personalized service." He also said, "This is going to happen with the continued positive assistance of multiple parties. The new store will be a split partnership between myself and Jose Luis Pardo of Los Amigos Invisibles."

I sincerely hope that works out for them.

In related news, the Virgin Megastore in Union Square will be gone in May.

And Los Amigos Invisibles are playing Bowery Ballroom on March 6th. Tickets are still on sale. One of their videos below...

Los Amigos Invisibles "Yo No Se"



Comments (9)

Thought I would mention that a 320kbps download of the new Cursive album is only $2 if you buy it today from, and it was only $1 yesterday (yesterday being 1st March). The price'll increase by a dollar every day, ad infinitum. Actually, just until the physical release date, 10th March. I don't work for the label and I never really got into Cursive, but I found the sales tactic somewhat intriguing and worthy of a mention.

Irrelevant to this post, you say? Hold your tongue, knave. The Cursive thing is certainly relevant to any discussion about the changing music industry and how artists, record stores, labels, etc are adapting. It's not like I wrote it on the Nellie McKay post! Ha! That would've been ridiculous.

Maybe I got a bit too defensive just then. Maybe I'm just drunk with power after my David Byrne set list coup. Maybe I'll give you all a fake set list from Saturday's show. He played The Catherine Wheel in its entirety! He played nothing from Remain In Light! He covered Blitz's Someone's Gonna Die Tonight! And then killed someone! It was special guest David Bowie! Bowie is dead!

Is it true? is it false? Who can you really trust? The first set list was good, why wouldn't this one be good, too? I would just go with it. Maybe that's why he added the second night.

Posted by Bronze Medals | March 2, 2009 3:13 AM

Damn. I met Will Forte and Demetri Martin at Etherea. Fond memories.

Posted by Anonymous | March 2, 2009 9:53 AM

That's funny, I saw them there too!

Posted by dingdong | March 2, 2009 11:42 AM

Wasn't it called Adult Crash in the 1990s?

Also, if that David Byrne/Blitz thing is not true, hopefully one day it will be!

Posted by Anonymous | March 2, 2009 12:27 PM

I've never downloaded anything in my entire life, and I hope it stays that way. Long live the brick-and-mortar record stores--the ones that are left.

Posted by Anonymous | March 2, 2009 1:06 PM

I met Will Forte and Demetri Martin at a popcorn festival in Utah, so I think that I am the cooler one in this scenario.

Posted by Orpheus | March 2, 2009 4:51 PM

I wonder what kind of new career the previous owner will embark on? What does one do after "13.5 years of the music retail biz" when there is no more music retail biz, and hardly any "music biz" at all to speak of?

Posted by Anonymous | March 3, 2009 1:12 PM

just wanted to wish Rich the best as he ventures forth and add to the discussion that the demise of any indie shop is a loss for all in the community, including the other indie shops. May Brion and Jose Luis pull it off!

Posted by Shawn Schwartz | March 3, 2009 8:09 PM

Houses are not very cheap and not everybody can buy it. Nevertheless, loans was created to aid people in such situations.

Posted by Terra34Tucker | January 2, 2012 4:00 AM

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