Posted in hiphop | music | pictures on September 10, 2009

photos by Brian Ach/WireImage

Jay z
Jay z

"It was 09.09.09, a date burned into the popular consciousness as an almost astrological convergence of music and technology marketing. The date had been set, the branding tie-ins had been tied in, and the product was all set to go on sale to a salivating public.

No, not The Beatles: Rock Band. And not Apple's latest iTunes tweaks, either. Rather, it was time to promote "The Blueprint 3," the latest release in the ever-expanding franchise known as Jay-Z.

For the occasion Jay-Z performed a guerrilla show on Wednesday night at the Blender Theater at Gramercy, a 600-capacity club on East 23rd Street in Manhattan, with help from MySpace Music and DJ Hero, a new video game that adapts the Guitar Hero model for hip-hop. It was announced barely 24 hours before, and 250 fans were given free tickets. (The other 350 or so in attendance were assorted V.I.P.'s from the companies involved, and from the news media. They didn't pay, either.)

Jay-Z's 74-minute, 25-song set, played with a 10-piece band that included two drummers and a three-part horn section, was a muscular, virtuosic and totally satisfying performance, both in older hits like "Big Pimpin'" and "99 Problems" that are now hip-hop standards, and in material from "The Blueprint 3." But that was only part of the experience. Before his set the audience was held captive to a demonstration of DJ Hero -- its controller resembles a turntable and crossfader, and the player scratches virtual vinyl..." [NY Times]

9/9/9 also marked a performance of Boadrum 9 by the Boredoms and the opening of the new Knitting Factory in Brooklyn (not to mention the date of a Motorhead concert at Roseland Ballroom). There was also a spotting of the mysterious Jeff Mangum on that date (last night) which is a nice addition to the overall mythology (apparently he was in the crowd, but unfortunately not on stage, at the Circulatory System show at Le Poisson Rouge) (he appears on their new album) (more on that later).

More Jay-Z show pictures below...

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Comments (21)

This was a pretty sick event. When he busted into "99 Problems" I took out my cum rag and busted out something of my own. Love that song.

Posted by Anonymous | September 10, 2009 2:48 PM

@2:48 WIN!

Posted by Anonymous | September 10, 2009 2:56 PM

@2:38pm

more like JIZZ-Z then in your case, huh?

Posted by Anonymous | September 10, 2009 3:03 PM

2:48pm

No offense buddy, but perhaps have a "bitch" as one out of 99 problems might actually do you some beneficial good?

Posted by Anonymous | September 10, 2009 3:06 PM

I'm always hesitant about going to rap shows where I live because its in a rough section, but I think I'd be even more scared if I saw the type of gun 2:48 was waving around at the Jay event.

Posted by Anonymous | September 10, 2009 3:14 PM

So Jay-Z performed at a commercial for a fucking video game for a bunch of fuckwits from accounting and the advertising department? That dude is straight gangster. Next week he's doing a "guerrilla" show at the T-Mobile store in midtown as they introduce their latest phone for 14 year old girls.

Rap is for pussies.

Posted by Anonymous | September 10, 2009 3:27 PM

was aziz ansari there?

Posted by Anonymous | September 10, 2009 3:39 PM

Amen 3:27.... its all about Heavy Psych now....

Posted by Anonymous | September 10, 2009 3:40 PM

GREAT PHOTOS

Posted by Anonymous | September 10, 2009 3:46 PM

I love Jizz-Z

Posted by Danielle Reddan | September 10, 2009 3:46 PM

closed minded unoriginal clowns.

would it be a better show if they gave everyone gift vouchers for free PBR on the way out?

Posted by lawl | September 10, 2009 3:48 PM

one of the best shows of the year, hands down. not even a fire alarm could stop hova.

incidentally, the screechy couple standing directly behind me that kept screaming "you have a big ego" and then sarcastically "I love you jay-z" could not have been any lamer. why did you even come to the show? wayyy hipster scum right there.

Posted by monsoonseason | September 10, 2009 4:33 PM

DJ HERO looks dope!

Posted by Anonymous | September 10, 2009 5:30 PM

I heard Pianos is showcasing PBR Hero tomorrow night. First 200 "fuckwits" who show up with plaid shirts and/or ironic tees get a free wristband. Valets for fixed gear bicycles are yet to be confirmed.

Posted by Anonymous | September 10, 2009 5:39 PM

LOLOL @ 5:39pm

Posted by Anonymous | September 10, 2009 5:44 PM

+ to 5:39

Posted by Anonymous | September 10, 2009 7:04 PM

That show was Un.Fucking.Believable.

Posted by Anonymous | September 10, 2009 7:19 PM

It's pretty hard to hate on a free show performed at a tiny venue by one of the most iconic artists of our time. I was really impressed by how lyrically tight Jay was with both the new and old stuff. He worked the room incredibly well and gave the people an excellent show. No complaints here. This was one of the best shows I've even been to.

Posted by Anonymous | September 11, 2009 11:40 AM

One of the most iconic artists of our time? He doesn't sing or play an instrument. He talks. And when he talks, he sounds like he needs a nap.

I was in Providence RI, when I first heard Izzo. It came on right when the Stern show was over. I remember thinking to myself, "Man this Providence station must be playing some really bad local hip-hop". Then at the end of the song they said it was Jay-Z. I was shocked. It was just so awful, and so amateur sounding.

Posted by Anonymous | September 11, 2009 5:28 PM

Whether you like him or not, if you don't recognize Jay-Z when you hear him on the radio, you have no business talking about hip-hop.

Posted by Anonymous | September 11, 2009 11:41 PM

Think they would read the BILL if they had to live by it?

Posted by louis | October 17, 2009 11:37 AM

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