Posted in TV | music | video on February 8, 2010

by Ryan Barkan

Tracy Morgan & Stevie Wonder (picture via Hipster Runoff)
Stevie Wonder and Tracy Morgan

Super Bowl XLIV (44) took place Sunday night in Florida between the Indianapolis Colts and the New Orleans Saints. The Saints semi-upset the Colts to win the big game for the first time in the franchise's history. This post is a special edition of the long lost "Week In Music Licensing" post and as such, that's the last you will hear about the game. Grizzly Bear, Arcade Fire, many videos and more below...

NFL commercial feat. Arcade Fire's "Wake Up"

Sometimes, slow-mo = awesome and in the case of this year's NFL branded spot, the equation reads more like this: slowmo + Arcade Fire "Wake Up" + $$ to Haiti charity = awesome = my favorite super bowl commercial.

Honorable mention goes to the newest Volkswagen campaign. VW is a brand that is known for classic music selections (like Nick Drake "Pink Moon" commercial and the series of Wilco ones) and tonight's was no different. Out of nowhere came the sweet sounds of Grizzly Bear's "Two Weeks" over a story line based around the famous "punch buggy" game. The commercial even featured Stevie Wonder somehow spotting a VW and punching Tracy Morgan.

VW PunchDub Commercial w/ Grizzly Bear

Grizzly Bear joins a select group of indie darlings in recent months that have licensed tracks for commercials - Passion Pit (Palm), The National (Google), Phoenix (Cadillac), among others. This Grizzly Bear sync follows a recent advert for Starship Foundation in New Zealand - the band donated the track "Foreground" to the campaign.

Starship Father and Son Advertisement

The on air portion of the pre-game performances came from Steve Winwood, dropping the power of "Higher Love," and Chris Daughtry.

Super Bowl Kickoff: Jay-Z and Rhianna "Run This Town"

A pair of ladies dropped some pre-game classics - Queen Latifah on "God Bless America" and Carrie Underwood on the National Anthem.

I am willing to bet there will be some interesting view points on The Who's halftime show over the next few days. It did't take long for industry critic Bob Lefsetz to declare "Lame. Killed classic rock overnight."

The Who Superbowl Half-time Show Part 1

The Who Superbowl Half-time Show Part 2

Of note, video game maker EA/Harmonix released the the band's halftime "mashup" performance for Rock Band via Xbox Live. For $1.99 one can jam on plastic instruments to the medley of "Pinball Wizard" > "Baba O'Reily" > "Who Are You" > "See Me, Feel Me" > "Won't Get Fooled Again". Townsend wind mills not included.

The rest of (or most of) the music uses from Sunday's broadcast:

Callaway Golf commercial - Kasabian "Fire"

CSI NY promo - Cake "Going The Distance"

Ritz commercial - Earth, Wind & Fire's "Let's Groove" as arranged by Wyclef Jean (watch here)

Survivor promo - Jimi Hendrix "Fire"

CSI promo - Rascal Flatts episode

Intel commercial - Crazy Town "Butterfly"

Undercover Boss promo - Robert Randolph "Ain't Nothing Wrong With That"

Comedian Pete Holmes is often covered on BV - he provided voice over as the baby in the many E*Trade spots.

Bud Light commercial - I Am T. Pain

Dr. Pepper commercial - Kiss + Mini Kiss

Flo TV commercial - Will.I.Am remix of The Who's "My Generation"

Michelob Light commercial featuring Lance Armstrong - Blur "Song 2"
watch it here

Coke commercial - Maurice Ravel "Boléro"

Kia Sorrento commercial - Yo Gaba Gaba and The Heavy "How You Like Me Now"

Bud Select 55 commercial - ELO "Don't Bring Me Down"

Vizio commercial - featuring Beyonce "Sweet Dreams"

Electronic Art's game, Dante's Inferno, trailer - Bill Withers "Ain't No Sunshine"

Honda Crosstour commercial - Kool & The Gang "Funk Stuff"

Audi commercial - Cheap Trick "Dream Police"

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Comments (46)

I swear I heard Bear In Heaven in the pre-game commentary.

Posted by Anonymous | February 8, 2010 1:52 AM

What's the super bowl?

Posted by Anonymous | February 8, 2010 2:25 AM

I wanna know what band and what song is on this Superbowl iPad commercial. Anyone?

http://www.youtube.com/watch?v=4QZekAbcg4U

Posted by Tracy | February 8, 2010 2:27 AM

the return of Diarrhea Planet. The superbowl is for fucking pussies.

They played in bushwick tonight. where were all of you fuckin idiots?

Posted by Ron Elsen | February 8, 2010 3:08 AM

I love the Super Bowl, it is so exciting.

Posted by the chinese terracotta warriors | February 8, 2010 4:31 AM

I heard Iggy Pop compare being in a band today to slavery. Seeing this kind of stuff, it's not hard to understand what he meant.

Posted by Anonymous | February 8, 2010 6:21 AM

Wow...the Who kind of sucked.

Posted by Anonymous | February 8, 2010 6:56 AM

Here's a big F YOU to all you snarky p*ssies.

I hope a meathead jock stuffs you in a locker today!

Posted by Anonymous | February 8, 2010 8:25 AM

Amen 8:25! It was a great game! The most disappointing part of last night was easily The Who. Please please pleaseeeee pray for something a little more perky next year....

Taylor Swift anyone? I don't know a single song of hers, but I'm sure I'd watch....

Posted by Anonymous | February 8, 2010 8:46 AM

sports are boring
only for big musclehead jock assholes

Posted by Anonymous | February 8, 2010 8:49 AM

wow, and indie rock is only for guys who wear jeans that they can't fit their dick into and girls trying to look more ridiculous than their best friend. goddamned stereotyping asshole. who really cares if people like sports, does it really bother YOU that much? it causes you so much pain?

Posted by Anonymous | February 8, 2010 8:55 AM

who dat, bitchies

Posted by Anonymous | February 8, 2010 9:23 AM

Prince is still tops

Posted by Anonymous | February 8, 2010 9:24 AM

Bruce was amazing last year. Prince was amazing before that. The Who were boring as shit.

Posted by Anonymous | February 8, 2010 9:27 AM

Depeche Mode for next years halftime show. Enjoy the Silence bitches.

Posted by Anonymous | February 8, 2010 9:45 AM

We were talking last night that the Who must be planning some big tour, box set, etc. for them to do a show like that. It doesn't make sense to have an old, English band playing the Super Bowl.

FYI - A miami group sent out 1500 postcards announcing that a sex offender (Townshend) was going to be in town.

Posted by Anonymous | February 8, 2010 9:50 AM

I'm a huge Depeche Mode fan...but they would never do the Superbowl...and if they did it would be a really poor place for them.

Posted by Anonymous | February 8, 2010 9:52 AM

Radiohead, Hum, and MGMT were played as background music on the pre-game.

Posted by Anonymous | February 8, 2010 10:07 AM

great game last night! the who were fucking terrible. they blow.

Posted by Anonymous | February 8, 2010 10:11 AM

Honda Crosstour commercial: "Funky Stuff" by Kool & The Gang, not K.C. & The Sunshine Band.

The greatest licensing of late has to be Ford's use of a few seconds of "Car Commercial" by the Neil Hagerty & The Howling Hex.

Posted by Jason | February 8, 2010 10:16 AM

A GMC ad played Beirut - No Dice (though we had to Shazam it to remember that.)

Posted by modage | February 8, 2010 10:20 AM

I THOUGHT I was hearing Arcade Fire! And as for The WHo. WHO??????? Voices gone. I walked out after the first minute. All the good music in the world and they have to choose The Who?

Posted by Carolyn Boe | February 8, 2010 10:35 AM

I heard Sold Cave during the Radioshack commercial

Posted by Anonymous | February 8, 2010 10:35 AM

"Honda Crosstour commercial: "Funky Stuff" by Kool & The Gang, not K.C. & The Sunshine Band."

fixed, thanks!

Posted by brooklynvegan | February 8, 2010 10:51 AM

the golden Groove Garden girls approve this post. Big ups Ryan!

Posted by Groove Garden | February 8, 2010 11:03 AM

The statute of limitations on Janet Jackson's breast is expired...NFL, please get somebody relevant next year for your halftime show.

Posted by Anonymous | February 8, 2010 11:08 AM

Starship (of "We Built This City" infamy) has a foundation?

Posted by Anonymous | February 8, 2010 11:24 AM

It's great that indie bands are getting paid up to six figures to license their music, but remember when commercials had jingle writers that wrote original tunes? What's television nostalgia going to be like in twenty years?

Posted by Regular reader | February 8, 2010 12:45 PM

What song was used in the main body of the Bud Light: Stranded (Lost Parody) commercial?

Posted by Catalyst | February 8, 2010 12:49 PM

I was surprised to hear the arcade fire song after no cars go was used without permission, even if they're donating the proceeds to charity.

Posted by iamtheangel.com | February 8, 2010 1:06 PM

'the who' does not exist anymore, it's Daltrey and Townsend destroying the legacy of a once great band. viewed through that lens, they still sucked, but it's not 'the who' up there, that ended arguably when Moon died, and completely when Entwhistle died. For them to still be carrying on the name is a travesty!

Posted by brian roach | February 8, 2010 1:25 PM

do you realize hipster bro's are taking over the world
lax playing straight jean backward hate wearing bro's who play pong with pbr while listening to vampire weekend and weezy are getting all the chicks while real hip kids get fat chicks and asians just saying

Posted by Anonymous | February 8, 2010 1:53 PM

The 2ho

Posted by Anonymous | February 8, 2010 2:36 PM

@ 1:53 - way to be incoherent, racist and completely off topic all at once.

Posted by Anonymous | February 8, 2010 3:01 PM

When is Mini Kiss gonna tour? I have been waiting for years. Getting a -- little -- impatient...

Posted by hipster replacement | February 8, 2010 3:14 PM

Does anyone know the name of the track that played when the New Orleans Saints team entered the field please? Thanks

Posted by Chris | February 13, 2010 7:36 PM

The Saints entered the Sun Life Stadium field first, to The Alan Parsons Project's "Sirius"

Posted by Marc | February 15, 2010 9:37 PM

thanks for the information great posts

Posted by beautyhealthperfume | March 30, 2010 3:18 PM

It's great that indie bands are getting paid up to six figures to license their music, but remember when commercials had jingle writers that wrote original tunes? What's television nostalgia going to be like in twenty years?

Posted by Giochi per ragazze | May 23, 2010 1:16 PM

Corporate America at it's worst. Awful commercials hypnotizing millions of retards who would rather be entertained than be informed and engaged. Not for me...

Posted by air purifier hepa | May 31, 2010 3:15 PM

Some top ads here, especially loved the Stevie Wonder VW ad. SOOOO FUNNY!!!

Oh and to answer Tracey's question, the band on the ipad ad is called "Golden State" had a look around their website but can't find the song on there!?!

http://www.goldenstateband.com

Posted by accident claims | June 24, 2010 4:31 AM

I really liked it when I watch Peter Townshend & Roger Daltrey performed during the Super Bowl XLIV Halftime Show in Miami. They recreated some of their 60’s and 70’s hits amid a laser light show and pyrotechnics display. It was very cool

Posted by free template | July 6, 2010 3:09 PM

Beautiful movies they really capture the moment. I like that post. Very nice. Thank you

Posted by Mark Lewis | September 17, 2010 10:13 PM

Oh, and what about those question marks on Sunday's text in the concert poster below? No, that isn't saving a spot for a Smiths reunion or U2 debut on the Coachella stage, it's the way that Yorke presents himself as a solo star, the marquee at his Orpheum concert had the same punctuational flourish.

Posted by منتديات | January 12, 2011 2:49 PM

Tracy- the song from the superbowl iPad commercial is "great is better" by rabbit!

Posted by Liz | February 17, 2011 7:31 PM

The Saints entered the Sun Life Stadium field first, to The Alan Parsons Project's "Sirius"

Posted by readdsorso | January 10, 2013 9:28 AM

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