Posted in music | venues on May 31, 2010

Irving Plaza

"...the new name never caught on with fans, and now, bending to what it says has been unrelenting demand, Live Nation is restoring the old name and installing a replica of the old marquee. The first show at the new Irving Plaza will be on June 23, with Taking Back Sunday, a Long Island emo band.

"It's always going to be Irving Plaza in New Yorkers' minds," said Kevin Morrow, president of Live Nation's New York division. "That's where the mistake was made: taking a name and putting it on a building that already had a history and emotional ties with the local music scene."

The change is a rare admission of misjudgment by Live Nation, a giant worldwide promoter. But since the company merged with Ticketmaster this year, its every move has been scrutinized, and Mr. Morrow -- who began running Live Nation's operations in New York a few months after the name change -- said the restoration of the old name was part of a companywide effort to improve its image..." [NY Times]

Irving Plaza became The Fillmore New York at Irving Plaza back in 2007, but we never stopped calling it just plain old "Irving Plaza" (which makes it really easy to deal with this official change back).



Comments (44)

About goddamn time!

Posted by Anonymous | May 31, 2010 10:24 PM

@10:24 YEAH!

Posted by Anonymous | May 31, 2010 10:26 PM

so now can we fix Avenue of the Americas?

Posted by david z | May 31, 2010 10:33 PM

its a small win but im happy.

Posted by Anonymous | May 31, 2010 10:39 PM

does the name change mean decent bands and lowered ticket prices?

no? didn't think so.

Posted by Anonymous | May 31, 2010 10:40 PM

Now let's turn Terminal 5 back into Exit.

Posted by Anonymous | May 31, 2010 11:06 PM

about time, finally

Posted by Anonymous | May 31, 2010 11:11 PM

Let's change New York back to New Amsterdam while were at it!

Posted by Anonymous | May 31, 2010 11:27 PM

Ooh, that's catchy. I like it.

Posted by Anonymous | May 31, 2010 11:31 PM

What is this 'emo' music all the kids are into?!

Posted by Anonymous | May 31, 2010 11:35 PM

Wasn't Terminal 5 called Carbon?

Posted by Anonymous | May 31, 2010 11:56 PM

"Wasn't Terminal 5 called Carbon?"

Terminal 5 was always Terminal 5, but the space definitely used to house some dance clubs pre-closing and pre-renovation. Not the same thing as a club that stayed exactly the same inside changing its name because some dumb corporate marketing team needed to keep busy.

Posted by Anonymous | June 1, 2010 12:01 AM

It used to be The Mirage, then Carbon, then Exit, then Earth, and now it's Terminal 5.

Posted by Anonymous | June 1, 2010 12:12 AM

12:12 enlightened me. Thanks.

Posted by Anonymous | June 1, 2010 12:19 AM

am i the only one that called it the fillmore at irving plaza? it took a year of correctng myself to get used to the new name and now i have to get used to calling it irving plaza again? frustrating.

Posted by Anonymous | June 1, 2010 12:21 AM

@12:12 know it all, it was also Club Black for a bit of time as well

Posted by Anonymous | June 1, 2010 12:50 AM

12:21, you must be from out of town or a relatively new resident. No one in NY called it Fillmore.

Posted by Anonymous | June 1, 2010 12:57 AM

let's also move knitting factory back to manhattan.... and also reopen the academy, tramps, brownies and god knows how many other clubs i'm missing right now.

Posted by Anonymous | June 1, 2010 1:02 AM

Maybe this will mean they'll get me to come out more than once every couple years. I used to go to Irving Plaza multiple times a year, but the last couple years, I think I've been there once.

Posted by Anonymous | June 1, 2010 1:22 AM

Or how about getting McSorley'Ole Ale House to change back to it's original name "The Old House at Home"

Posted by Anonymous | June 1, 2010 1:33 AM

now if only they'd revoke the fee for buying tickets at the box office

Posted by Anonymous | June 1, 2010 6:40 AM

Ticketmaster/LiveNation, it's going to take more than dropping "the Fillmore" to improve your image.

Posted by Anonymous | June 1, 2010 7:48 AM

I never stopped calling it Irving Plaza.

Posted by Anonymous | June 1, 2010 8:33 AM

From wikipedia:

The original building on the site was the Irving Hall, opened in 1860 as a home for balls, lectures, and concerts and for many years the base for one faction of the Democratic Party.

The present, rebuilt, venue opened as Amberg's German Theatre in 1888, under the management of Gustav Amberg, as a home for German-language drama.

Heinrich Conried took on the management in 1893, and changed the name to the Irving Place Theatre. The New York Times still referred to it as the "Irving Place Theatre" when it listed Max Neal's play "The Collie and the Cat" in December 1904.

In 1918 it became the home of a Yiddish theatre company under the management of Morris Schwartz. By the 1920s burlesque shows were offered alongside Yiddish drama.

In 1939 it was converted into a cinema by Clemente Giglio to show Italian films. In 1940 it was taken over by a group of non- actors the "Merely Players" whose plays were picketed by the unions. During the war it showed a steady program of mixed bills of Soviet propaganda and French films. There were also weekly folk dance sessions.

In 1948 it was purchased by the Polish Army Veterans of America District 2 and turned into a community center. Generals and other distinguished Poles graced its stage including, in 1976, the future Pope John Paul II.

In 1978 it was converted to the current alternative music venue by future Peppermint Lounge promoters Tom Goodkind and Frank Roccio, who after a year began to share promotional efforts with a "Club 57" crew headed by Jane Friedman and Louis Tropia. Goodkind and Roccio brought in acts such as the B-52s, Talking Heads, the Ramones and with Friedman and Tropia, a wealth of UK bands helped establish the venue as a premier American location for punk and new wave.

In October 1983 the venue was reopened by Chuck Terzella, with management by Irishman Frank Gallagher and the English DJ Andy Dunkley and in contrast to its more rock, metal & disco-oriented neighbor The Ritz programmed reggae and other ethnic music, plus college rock, proudly proclaiming in their ads "We don't have video" Terzella's club filed for bankruptcy in December 1985, and closed in Jun 1986.

Chris Williamson, who already promoted the punk and hard rock oriented Rock Hotel nights at the Ritz, then took over in November 1986. He began programming alternative rock eventually using the designation "Rock Motel".

Plans by the Polish Veterans to convert the building to condos fell through. They had to spend $25,000 on bringing the venue up to firecode before, in April 1987, Chris Williamson re-opened the club - featuring improved sound and lights - with an inaugural multi-night stand Big Audio Dynamite, in the tradition of The Clash. Williamson continued putting on shows into 1988 including hosting the popular 'Milky Way' hip hop nights but, as Irving Place gentrified, there was increasing local opposition. A Williamson plan to bring in a play in the winter of 1988 fell through and, in December 1988, it was announced that the club would close and be demolished and turned into condos. The last show was The Ramones on December 31, 1988. Dee Dee Ramone praised the venue: "It was funky without being a dump."

Ron Delsener took on management in the early 1990s. Live Nation, a spinoff of Clear Channel Communications, renovated and reopened Irving Plaza under the name "Fillmore New York At Irving Plaza" on April 11, 2007, reviving the name of the former Fillmore East in Manhattan's East Village - a venue that was open from 1968 to 1971.

Posted by Anonymous | June 1, 2010 8:57 AM

None of this matters if they don't book decent shows...this place has totally fallen off the radar

Posted by Anonymous | June 1, 2010 9:02 AM

Lets turn Istanbul back to Constantinople.

Posted by The Mighty KC | June 1, 2010 9:10 AM

Lets turn Trash Bar back to Lux and the Levee back to Kokie's.

Posted by Anonymous | June 1, 2010 9:47 AM

Let's give Manhattan back to the Indians.

Posted by Anonymous | June 1, 2010 10:00 AM

WOW. It's pretty rare to see any corporation admit a mistake. Good on them. Iriving Plaza indeed.

Posted by Anonymous | June 1, 2010 10:08 AM

why they did it, I can't say. i guess they just liked it better that way.

Posted by Anonymous | June 1, 2010 10:15 AM

As bad a marketing fiasco as the new coke.

Posted by Anonymous | June 1, 2010 10:47 AM

"I never stopped calling it Irving Plaza."

yeah, I don't think anyone did.

Posted by Anonymous | June 1, 2010 11:17 AM

Let's go back to calling hipsters hippies.

Posted by Anonymous | June 1, 2010 11:27 AM

Let's go back even further, calling hippies hipsters. Can you dig it?

Posted by Regular reader | June 1, 2010 12:29 PM

I was going to print up a shirt that said "I'm still calling it Irving Plaza" but now I don't need to! I hope the booking goes back to the way it used to be, I used to see shows there like all the fucking time and since 2007 I think i've been to like, 6.

Posted by Anonymous | June 1, 2010 12:54 PM

The thing about the old name, "Fillmore New York at Irving Plaza", is that no one would ever ever call it that. Even if that was the name of a new venue, the name was bound to be shortened to "Irving Plaza". If they were going to change the name, they should have just gone for broke and called it "Fillmore New York". But I'm glad its officially going back to Irving Plaza, most of us never stopped calling it that.

Posted by Anonymous | June 1, 2010 1:05 PM


Posted by Anonymous | June 1, 2010 1:38 PM

Damn, I like Fillmore New York at Irving Plaza better. Let's start an online petition to get that name back.

Posted by Anonymous | June 1, 2010 2:33 PM

there is and was only one fillmore, that is in sf. how soon until LN goes out of business and small promoters get all their venues back?

Posted by Anonymous | June 1, 2010 3:33 PM


Posted by Anonymous | June 24, 2010 4:16 PM

Everyone would correct me when I said "the show was at the Filmore New York at Irving Plaza". They all said "you mean Irving Plaza? Where the hell is the Filmore New York?" Way to confusing.
Our bartender at the Trax in Penn Station said, "nothing is like Irving Plaza. Love that place."

Posted by Anonymous | June 25, 2010 10:38 PM

The important question is, Do they have a box office? Cause i'll be damned if i'm paying ticketmaster 20$ fees on 15$ tickets. It's cheaper for me to just go to the venue and buy tickets weeks in advance.

Posted by marylee | June 26, 2010 1:39 PM

Siamese Dream and Mellon Collie were really good albums. Got them when they came out, still throw them on at times and think they're great. It saddens me when I hear bands from that era when I was a teenager and hear their new stuff and it's so clear how they've lost it, they sound desperate to recapture a sound/magic that they haven't had in 15 years (holy shit).... And then I realize that is not unlike a lot of us.

Posted by منتديات | January 22, 2011 7:57 AM

Glad it was changed back. Like you stated in your post, it was never anything but Irving Plaza to all of us that know it. Sometimes change isn't good.

Posted by Jackson | January 26, 2011 11:13 AM

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