Posted in hiphop | industry | music | tour dates on April 26, 2011

Thurnis OFWGKTA
Thurnis, Golf Wang

No word on if they consulted Thurnis before they made their move (he might have been on a golf trip -details below-), but Odd Future have formed their own label (Odd Future Records) and will partner with Sony/RED Distribution for a distribution deal. The deal allows the band "creative freedom", as well as freedom from "cheesy hooks or fluorescent liquor product placements" according to their management in a statement to Rap Radar. Tyler also says, "Funny Thing Is, We Won't Sign People Like A Record Label. Same People, Same Shit, All in House." (sorry Paul Scheer.)

In other Odd Future news, the crew recently revamped their website and have offered their entire discography for download ("FRANK, DOMO, ALI, JET, TYLER, MELLOWHYPE, EARL AND RADICAL"). Tyler urges, "Download BASTARD At Oddfuture.com Or GOBLIN Won't Make Sense."

Goblin is the name of Tyler's second solo album, out May 10th via XL Recordings. As the LA Times recently said,

"They aren't user-friendly, and that's been lacking in hip-hop for the last 20 years," said drummer and hip-hop expert Questlove of the Roots. He compares them to gangsta rap and hard-core punk. "Lyrically, they channel the first Geto Boys' record, and their attitude, music and presentation bring a similar dark aggression. Odd Future is the new Bad Brains, but I think the mainstream will embrace them even more."

There will be ample opportunity. Earlier this year, Odd Future signed a deal for a pilot on the Cartoon Network's Adult Swim block -- a live-action skit show in the vein of "Jackass" and "Chappelle's Show." XL Recordings, home of indie darlings Vampire Weekend and British provocateur M.I.A., signed a one-off deal to release Tyler's commercial debut, "Goblin," due May 10...

....In Odd Future's case, [their manager's] central concern will be constructing the latticework of the group's business model, which could include clothing lines, skateboards and multimedia crossovers. "Whether it's XL, Interscope, Supreme, or even Apple, Sony or Google, we're looking for the best partner on our content and creations," Airaudi said.

No longer is the central concern selling recordings, he added. "A record label doesn't necessarily have pole position. Creative control and freedom come first. Going forward, successful artists will be ones fully immersed in the intellectual property of their lifestyle." Besides the XL pact, the duo of Mellowhype (Left Brain and Hodgy Beats) inked a similar one-off deal with Mississippi rock and blues label Fat Possum. Other members will no doubt ink their own deals.

"I always wanted to sign to Interscope when I was a kid because it was the label of Dr. Dre and 50 Cent. I want a boat. I want a Grammy," Tyler said. "But I'd never sign a deal without 100% creative control. You lose a lot when you sign with the major labels. I'd rather be broke than have to rap over the same chord progressions as everyone else."

Odd Future recently played (in more ways than one) at Coachella, and will wreak havok at Pitchfork's Festival in Chicago this summer.

Odd Future is hitting the East Coast in May, including the now-sold-out Highline Ballroom on 5/13. In June they're heading to Australia. All dates and the Golf Wang member Thurnis video is below.

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GOBLIN: Thurnis Haley Golf Wang

Odd Future -- 2011 Tour Dates
Thu 05/12/11 Paradise Boston MA
Fri 05/13/11 Highline Ballroom New York NY
Sun 05/15/11 The Mod Club Toronto ON
Mon 05/16/11 Majestic Theatre Detroit MI
Wed 05/18/11 Rock N Roll Hotel NE Washington DC
Thu 05/19/11 Sonar Baltimore MD
Fri 05/20/11 First Unitarian Church Philadelphia PA
Wed 06/01/11 Sydney Opera House - The Studio Sydney Australia
Fri 06/03/11 The Prince of Wales St. Kilda (Melbourne) Australia
Sat 06/04/11 The Zoo Brisbane Australia
Sun 07/17/11 Pitchfork Music Festival Chicago IL

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Comments (45)

can anyone explain to me why these guys are so popular right now?

Posted by Anonymous | April 26, 2011 11:39 AM

i hate how people make their live shows to be so crazy, ive seen them twice now and unless tyler is on stage its downright boring. and he's barely on stage, its mostly mellowhype shit.

Posted by Anonymous | April 26, 2011 11:42 AM

first

Posted by Anonymous | April 26, 2011 11:44 AM

Because most rap music is pretty bad nowadays and these guys are at least trying to do something original

Posted by Anonymous | April 26, 2011 11:45 AM

well their attempt at "original" is still awful. they are the new and more lamestream Die Antwoord

Posted by Anonymous | April 26, 2011 11:58 AM

"well their attempt at "original" is still awful. they are the new and more lamestream Die Antwoord"

totally agree, this shit is lame and their music is irritating. but i guess ill check out a live show and then make my decision

Posted by Anonymous | April 26, 2011 12:01 PM

These clowns are corny as fuck. Odd ball rap for white people. It's a caricature. They'll cash in as long as dipshit crackers are willing to shell out the $$$. Who can blame them for exploiting white stupidity?

Posted by Anonymous | April 26, 2011 12:04 PM

lets just partner up with evil sony- hahahaha. good luck getting any $. have fun working with corporate bastards

Posted by Anonymous | April 26, 2011 12:08 PM

not to mention black stupidity. they are all black, y'know... and stupid....

Posted by Anonymous | April 26, 2011 12:08 PM

I hate to use the N word...but these guys are

Posted by Anonymous | April 26, 2011 12:09 PM

sweet racism 12:08.

Posted by Anonymous | April 26, 2011 12:10 PM


Who gives a shit - they are a CASH MACHINE now. Get that doe ... Windish, Sony/Red, XL, Fat Possum, Cartoon Network, Chris Clancy, et al)

Posted by Anonymous | April 26, 2011 12:11 PM

My name is Gerald, I write 90% of the comments on Brooklyn Vegan, and I have mixed feelings on Odd Future.

Posted by Gerald | April 26, 2011 12:18 PM

I applaud 12:08 and 12:09 for actually coming out and saying it, when the typical anti-OFWGKTA posts simply imply it, and lob criticism that's either baseless, or rooted in being secret Reaganites.

Posted by Anonymous | April 26, 2011 12:19 PM

sweet racism? not really, just pointing out re: 12:04's comment that stupidity doesn't equal color
but then, I guess knee-jerk reactions regarding perceived racism are the norm

Posted by Anonymous | April 26, 2011 12:19 PM

LOLing at these commenting fucks who don't know shit about Hip Hop, Black People or Odd Future.

Posted by Rw | April 26, 2011 12:26 PM

SWAG!!!!!!!!!!!!!!

Posted by Anonymous | April 26, 2011 12:32 PM

announce a second NYC show on the 14th already

Posted by Anonymous | April 26, 2011 12:35 PM

the reason theyre so popular, despite jew-bashing, white-bashing, women-bashing, rape/murder-promoting lyrics (which is soooo unhip to point out) - is that even jaded hipsters still want to be black.

Posted by Anonymous | April 26, 2011 12:39 PM

The Bad Brains played instruments. Big difference.

Also, Gravedigaz were doing this style ten years ago.

Posted by JT | April 26, 2011 12:41 PM

YAAAAAAAAAAAAAAAAAAAAAAAWWWWWWWWWWNNNNNNNNNNN

Posted by Anonymous | April 26, 2011 12:46 PM

Ah, the illusion of danger.

Posted by Anonymous | April 26, 2011 12:53 PM

"the reason theyre so popular, despite jew-bashing, white-bashing, women-bashing, rape/murder-promoting lyrics (which is soooo unhip to point out) - is that even jaded hipsters still want to be black."

what has been jew bashing? i'm legitimately curious.

Posted by Anonymous | April 26, 2011 1:13 PM

they are popular because they are talented. They're all too young right now to realize that the shock value shit will get old fast. What the fuck did any of you do when you were 16? If they don't implode, these guys will be making vital hip-hop in a few years.

Posted by Anonymous | April 26, 2011 1:25 PM

In 5 years I want to see what happens.

Posted by EvenFuture | April 26, 2011 1:34 PM

1:25 is the only intelligent comment. Grammatically awkward motherfucker! Do something about it bitch.

Posted by Anonymous | April 26, 2011 2:07 PM

"....In Odd Future's case, [their manager's] central concern will be constructing the latticework of the group's business model, which could include clothing lines, skateboards and multimedia crossovers. "
HAHAHA! Vital hip-hop indeed!

Posted by Anonymous | April 26, 2011 2:40 PM

Questlove touting odd future as the new Bad Brains makes me realize Questlove's brain is malfunctioning from too much weed and malt liquor.

Posted by Anonymous | April 26, 2011 2:42 PM

i don't feel like reading comments.

Posted by Anonymous | April 26, 2011 2:49 PM

MAKING FUN OF WHITE PEOPLE IS SO COOL IT HURTS

(but making fun of black people is racist)

Posted by Anonymous | April 26, 2011 3:44 PM

guyz I hate my parents bt i luv odd future. theyre so cool. i just want to hav fun and liv dngerusly

Posted by Anonymous | April 26, 2011 3:51 PM

I'm a pretty normal white dude. I work as an investment banker and spend 9-5 in a cubicle. But my diet strictly consists of fried chicken, collard greens, cornbread, watermelon, and grape soda. I also smoke Newports and drink Colt 45 nearly everyday. Is this weird?

Posted by Anonymous | April 26, 2011 3:53 PM

"odd future some Nazis, black Nazis don't copy" "boogying with jesus and Nazi hoes"
im sure theres a lot more but my brain cant handle more then two songs worth of this shit. that and frequent uses of swatsikas, its all obviously for effect, but the fact that people actually listen to this shit? actually thinks its cool? and go to such lengths to defend 'how brilliant the music is if you ignore all the rapey stuff" ...its like saying mein kaumpf was a reallly great book, minus all the jew-hating stuff. pretty soon its gonna be hip to like jerry falwell.

Posted by Anonymous | April 26, 2011 5:31 PM

why u mad tho?

Posted by Anonymous | April 26, 2011 7:18 PM

they gonna implode. question is when.

Posted by Anonymous | April 27, 2011 1:32 AM

so so awful. Please stop talking abou them and just pretend this never happened and soon no one will care like I did with die Antwoord.

Wu till they bury me.

Posted by Anonymous | April 27, 2011 3:06 AM

um...odd future says racist shit about black people, too? they don't take any of it seriously, and a majority of their fans do not either. stay pressed.

"Earl's a real charming racist. It's your birthday day, have a kk-cake, bitch." "Black kids on the corner sellin' drugs, go figure." "Why'd you hand the phone to the white kid?" "He can read." Etc, Etc.

Posted by adrian | April 27, 2011 9:00 AM

NIGGERS

Posted by ButtPlugs | April 27, 2011 9:28 AM

Branding!

Posted by Anonymous | April 27, 2011 3:37 PM

the majority of their fans would jump off a bridge if a 16-year old black kid in knee-high scocks told them it was cool.

Posted by Anonymous | April 27, 2011 8:12 PM

MellowHype are undeniably talented. Tyler and the rest are all noteworthy as well, but Hodgy Beats is the tightest lyricist in the group. Left Brain knows how to make a beat like nobody else. Seriously, any hate on OF comes from people who clearly aren't part of their demographic, with tree branches jammed so far up their asses they can't form justified opinions. Learn to take a joke and stop being so serious, because that's pretty much all OF is about. The rape and anti-christian lyricism shit is funny because it offends old fucking douche bags like the ones found on this page.

Posted by Anonymous | April 29, 2011 12:48 AM

I hate to use the N word.

Posted by stock market live | May 22, 2011 11:13 PM

"The rape and anti-christian lyricism shit is funny because it offends old fucking douche bags like the ones found on this page."

In other words, you're a moron.

Posted by Anonymous | May 23, 2011 12:27 AM

Niggaz like hummus?

das racist

Posted by Anonymous | May 23, 2011 6:42 AM

first of all if u dont like them dont go around hateing there not for fucking everyone but thats the point there here to send a message to kids like who can understand the shit they rap about and if you think there awful you should listen to real shit instead of eminem and faggity ass lilwayne so fuck all of you and stop bitchin before you realy listen to the fuckin message in the song finally yes its fuckin original as you call it and it seems that way because shits finally changing in the rap world

Posted by anonmyous | July 7, 2011 10:37 PM

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