Posted in music | venues on May 25, 2011

Floyd Bennett

Yesterday Brooklyn365 and Gothamist reported that JellyNYC of Pool Party fame was throwing shows at a place called "Rock Beach" at Floyd Bennett Field in Brooklyn this summer (pictured above). They got their info from an HTML'd Powerpoint-like document on Jelly's website that wasn't meant to be seen by the public (and has since been taken down), but did give the impression at first glance that it was some sort of announcement.

At second glance though it looked more like a proposal document that was meant only for potential sponsors. There were prices and levels of sponsorship. On the "dates and artists" page, it listed artists like The Strokes, Odd Future, Fleet Foxes, Gayngs, Dan Deacon, JEFF the Brotherhood and many other bands whose agents quickly told me they never heard of Rock Beach and that their bands were definitely not playing those shows. The list of bands was probably meant to represent what Jelly wants to pull off, and what a sponsor might get out of participating, but not what is actually happening. Jelly themselves told me the articles were "not true" and then "incorrect and misleading." I asked if there were any shows at all being planned at Rock Beach since the document itself was clearly on their website and an actual proposal of some sort. I haven't heard back.

If there's anything we can get out of all that, it's that Jelly still does exist, and that they are planning or trying to plan something.

And now Jelly just tweeted that "TONIGHT<>10PM<>BIG ANNOUNCEMENTS" at this event (further proof there's still a Jelly):

Netflix

10PM is just five hours from now, so we'll wait and see, though we at least know the announcement will not have anything to do with the Williamsburg Waterfront or any other pieces of land that OSA is involved with. Hopefully the announcement involves more free shows, and maybe even Rock Beach.

UPDATE: They never announced anything?!?

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Comments (79)

hahhaha I can only guarantee from last year's line up they wont' be able to get The Strokes, Odd Future, Fleet Foxes, Swans and etc.........

Posted by Anonymous | May 25, 2011 5:23 PM

Journalism and fact-checking ftw! Nice job BV!

Posted by Anonymous | May 25, 2011 5:24 PM

according to google maps i'd have to take 2 trains and a bus to get there from mccarren park area and it would take almost 2 hours...

Posted by Anonymous | May 25, 2011 5:26 PM

The original list is a fake. Quite a few of those bands are already playing local shows and they simply cannot schedule more with another promoter (location clause).

Posted by Anonymous | May 25, 2011 5:30 PM

yea hipster 526pm. brooklyn isn't just one stop away from manhattan. there's much more. get out of bedford and you'll see something more beautiful than your little fairy tale neighborhood.

Posted by Anonymous | May 25, 2011 5:31 PM

"according to google maps i'd have to take 2 trains and a bus to get there from mccarren park area and it would take almost 2 hours..."

The shows are on the weekend, so just drive. The traffic will not be bad, but parking might be iffy.

Posted by Anonymous | May 25, 2011 5:32 PM

people in new york have cars?

Posted by Anonymous | May 25, 2011 5:34 PM

LCD?

Posted by Anonymous | May 25, 2011 5:43 PM

who the fuck drives in nyc? this park is over by jfk. it's not convenient for any public transportation.

Posted by Anonymous | May 25, 2011 5:46 PM

"according to google maps i'd have to take 2 trains and a bus to get there from mccarren park area and it would take almost 2 hours..."

If these were to happen I pray that you do not go.

I rode my bike here last year, it is a pretty cool park.

Posted by Anonymous | May 25, 2011 5:50 PM

The traffic will be terrible, this is on the way to the Belt Parkway on towards the Airport and Long Island and The Hamptons. On a weekend the traffic will be horrible. Especially on a Friday night.

Posted by Anonymous | May 25, 2011 5:50 PM

this makes no sense at all as a business model.

The type of cheap and lazy consumers that Jelly is aimed for/attracts all live in North Brooklyn and most do not drive. They go to the past Jelly sponsored events simply because they were easy and free. None of those hipsters are going to make a trek out to one of the farthest reaches of Brooklyn for any of the shows. They are not going to spend the time or the money to do so as hipster 5:26 so easily pointed out for us.

and the folks with cars have no interest in seeing any of those bands.

Posted by Anonymous | May 25, 2011 5:56 PM

I don't think you're ready for this, Jelly.

Posted by Anonymous | May 25, 2011 5:58 PM

this site is truly in the middle of nowhere. not only is there no easy public transportation and no subway at all for miles, but there aren't even any stores or houses close by.

Posted by Anonymous | May 25, 2011 5:59 PM

The Modern Weepers are playing there in August

Posted by Anonymous | May 25, 2011 5:59 PM

Only by Coney Island will the traffic be terrible on the Belt. Getting on/off the Verrazano always sucks, but no problems coming from the BQE.

Us natives have cars. Always have. Its all the transplants that do not have them. You don't need a car in NYC, but no one said we don't own them.

Posted by Anonymous | May 25, 2011 6:00 PM

I have much better things to do with my car than go to Flloyd Bennett Field to see a Williamsburg band.

Posted by Anonymous | May 25, 2011 6:02 PM

BV, why would you post this if this is a business related investor thing that was not meant or ready to go public?

Posted by Anonymous | May 25, 2011 6:04 PM

@ 6:04 cuz it did go public and im sure everyone was badgering him about wtf was going on with it. BV-stayin great Jelly-always terrible.

Posted by Anonymous | May 25, 2011 6:09 PM

completely ridiculous for Jelly to take their show outside of hipsterville to the other end of the planet.

Posted by Anonymous | May 25, 2011 6:20 PM

Uh, I'm a native NYer 6:00 and I don't have a car and have never had a license. That said, Jelly is either gonna have to book some bigger names or put on some buses out there if Rock Beach is gonna work, especially if there are evening shows, 'cos it's damn out of the way...

Posted by Anonymous | May 25, 2011 6:23 PM

booking bands in a far reaching inaccessible area on the other side of the borough from where your fanbase is is a dumb idea.

If you are going to book bands there you are going to need to book a different type of act that will appeal to people closer and with cars. It couldn't be so hipsterish and North Brooklyn centric.

Brooklyn is a big place. It's not just Williamsburg/Greenpoint folks.

Posted by Anonymous | May 25, 2011 6:24 PM

SLAYER !!!

Posted by Anonymous | May 25, 2011 6:41 PM

Rich city dwellers have cars.

Posted by Anonymous | May 25, 2011 6:48 PM

>>this site is truly in the middle of nowhere. not only is there no easy public transportation and no subway at all for miles, but there aren't even any stores or houses close by.

Cool.

(ok, except maybe for the no subway thing.)

Posted by Anonymous | May 25, 2011 7:11 PM

wow, just googled direction myself and it really is in the middle of nowhere

Posted by Anonymous | May 25, 2011 7:17 PM

jeff buckley, confirmed

Posted by Anonymous | May 25, 2011 7:25 PM

Thank god Jelly is not trying to take over "Rockaway" Beach. I don't want that shit ruining my neighborhood.

Posted by Anonymous | May 25, 2011 7:42 PM

I live in a neighborhood not to far from there and I have never even been there because is it so far out.

Posted by Anonymous | May 25, 2011 7:45 PM

it would be closer to go to jersey!

Posted by Anonymous | May 25, 2011 7:57 PM

Hahahaha, so it is my understanding all those bands were listed as HTML-masturbation for Jelly to make them feel all special and good at booking shows?

Jelly's incompetence, mixed with the bizarre location for this, is going to equal a flop.

Posted by Anonymous | May 25, 2011 7:59 PM

i have a friend at jelly and the announcement tonight is a free rage against the machine show.. not at this venue tho

Posted by Anonymous | May 25, 2011 8:14 PM

Wow, a lot of heresay. Why post this?

Posted by Anonymous | May 25, 2011 8:19 PM

the more regularly read BV and the comments, the funnier a thread like this can be!

as for the concerts...i'm going to be a pessimist here. i think everyone and their mother is trying to recreate the vibe from 2006-2008 with lots of bands and epic free shows, such as the ones in mccarren pool. unfortunately, despite best efforts, and unless an incredible announcement is made at 10pm, those days are, sadly, gone. now with a change in venue and lawmakers left and right looking to regulate and organize, there's no turning back.

Posted by frustrated with haters | May 25, 2011 9:05 PM

Hopstop has an hour and 17 minutes to Floyd Bennett Field on Saturdays at 1 PM. Say an hour and a half, you'd go for bills they've had the last couple of years like Mission of Burma / Fucked Up; Lightning Bolt / No Age / Cap n Jazz; Cut Copy / Memory Tapes; Grizzly Bear / Beach House. I know I would, even if I didn't have a car. I mean, you guys are willing to be ferried to some godforsaken island that you can't get off of for hours even if your life depended on it...surely you can endure 90 minutes of NYC mass transit in all of its glorious manifestations, if it means an afternoon of really cool, and really free music.

Besides, isn't this the same place where Todd P put on his acoustic BBQ show last September?

Posted by Anonymous | May 25, 2011 9:19 PM


This is a haux and I don't even think Jelly was affiliated with it. Remember when they got hacked last year?

Posted by Anonymous | May 25, 2011 9:20 PM

^^ an hour 17 minutes from McCarren Park

Posted by Anonymous | May 25, 2011 9:22 PM

Sad, they've been religated to showing movies as an after-party to Matt & Kim

Posted by Anonymous | May 25, 2011 9:23 PM

Netflixs Night. Matt & Kim This is a really serious event.

Posted by Anonymous | May 25, 2011 9:39 PM

it's past 10 PM... anything?

Posted by Anonymous | May 25, 2011 10:38 PM

gosh darn Wall Street watchin city slickin city dwellers

Posted by Anonymous | May 25, 2011 10:43 PM

Camping in Brooklyn? Yeah, that sounds like fun.

Posted by Anonymous | May 25, 2011 10:48 PM

Nick's Lobster is awesome.

Posted by Anonymous | May 25, 2011 10:54 PM

why don't they just put this in the middle of the forest in New Hampshire

Posted by Anonymous | May 25, 2011 11:52 PM

When I camped at Floyd Bennett Field 10 years ago it was absolutely swarmed with mosquitos, here's to hoping it's been cleaned up somewhat.

Posted by Anonymous | May 26, 2011 12:09 AM

Also <3 that we've come to the point where we're doublechecking "that Jelly still does exist" OH HOW THE HIPSTERY HAVE FALLEN

Posted by Anonymous | May 26, 2011 12:23 AM

first show is PUNCHES!!

Posted by Anonymous | May 26, 2011 12:28 AM

obviously a cheap ploy to promote netflicks

Posted by Anonymous | May 26, 2011 12:55 AM

it's pretty funny how people come on this blog (which essentially covers tons of bands who live in north brooklyn) but hate on everyone living in north brooklyn. this blog must make everyone think that people from nyc are assholes (which is pretty far from the truth).

Posted by Anonymous | May 26, 2011 1:35 AM

No. People in NYC are assholes. Myself included. You're just a douche for thinking you're an exception.

Posted by Anonymous | May 26, 2011 1:57 AM

ohohoh... so for once something is happening near my part of south brooklyn and everyone's in a flutter about it. you know what my commute is like to get to all those shows in williamsburg and manhattan? all the cool shit happens in other places, so, yeah let the cool stuff come here for once. whatever, all you north brooklyn kids can stay home, more space for us in south brooklyn.

Posted by Anonymous | May 26, 2011 3:00 AM

"south brooklyn" refers to carroll gardens, cobble hill, red hook, and the rest of the technically southwestern section of brooklyn which used to comprise the southern half of the original village of brooklyn.

floyd bennett field is middle-of-fucking-nowhere brooklyn.

Posted by Anonymous | May 26, 2011 7:30 AM

1:57 speaks truth.

Posted by Anonymous | May 26, 2011 8:18 AM

Why happened to the big announcement?

Posted by Anonymous | May 26, 2011 9:05 AM

Isn't this like the third time Jelly has left a half-baked business plan sitting on an unsecured portion of their webpage?

Posted by Anonymous | May 26, 2011 9:49 AM

such babies. You guys are really the whiniest bunch of pussies I've never met.

Posted by Burg | May 26, 2011 9:50 AM

you guys, the "leak" was for real. except fleet foxes didn't make the cut. and we can camp out overnight!

http://gothamist.com/2011/05/24/jelly_nyc_hits_the_surf_this_summer.php

Posted by Anonymous | May 26, 2011 9:56 AM

@ 9:56...that article and "update" is old

Posted by Anonymous | May 26, 2011 10:16 AM

"you guys, the "leak" was for real. except fleet foxes didn't make the cut. and we can camp out overnight!"

Did you even read the posting? The link you mentioned is in the very first sentence.

Posted by Anonymous | May 26, 2011 10:19 AM

No. People in NYC are assholes. Myself included. You're just a douche for thinking you're an exception.

Posted by stock market prices | May 26, 2011 10:29 AM

BV, what was the announcement?

Posted by Anonymous | May 26, 2011 10:33 AM

To be honest, it's not that tough of a commute. I'm walking distance from this site and I frequent shows in Williamsburg all the time. Stop complaining because these shows won't be at your doorstep.

Posted by Anonymous | May 26, 2011 10:33 AM

what is with this hate on north brooklyn? rent in greenpoint and south williamsburg is the same or cheaper than park slope gowanus etc.

Posted by Anonymous | May 26, 2011 10:43 AM

why does everyone bash Jelly so hard, they're trying to do rad things, and have done rad things for free for you to go to. I agree the bands are usually a bit too straight-up Williamsburg but that's their thing and I ain't complaining about fun, free events. And I would definitely journey down to Floyd Bennent Field. I ride my bike to Tilden all the time in the summer. Such a good time if you get a few friends in on it.

Posted by get over it | May 26, 2011 10:58 AM

@10:58 ever not gotten into a jelly event cuz it drizzles for fifteen minutes?

yeah didnt think so. they the worst.

Posted by Anonymous | May 26, 2011 11:16 AM

"why does everyone bash Jelly so hard"

For me, it is because of their mishandling of the Boredoms fiasco.

Posted by Anonymous | May 26, 2011 11:26 AM

well the year at the East River Park was a police state and that was no fun. Fuck that park, that's why the concerts sucked. Remember the pool? no complaints there, I went to at least 10 of those

Posted by get over it | May 26, 2011 11:29 AM

the thing that Jelly is forgetting is that Brooklyn hipsters are very neighborhood specific. Other than Coney Island for the Siren Fest they never go out of the safety and boundaries of their North Brooklyn hoods.

Posted by Anonymous | May 26, 2011 12:07 PM

so nothing came of it even now? so weak

Posted by Anonymous | May 26, 2011 12:28 PM

i was in the camp of - why hate on jelly so much? ive enjoyed my fair share of concerts at mccarren n all the rest...

but it's unprofessional shit like this that blows my mind. i mean - something leaked that shouldnt have...involving bands that never even heard of the event...

then, in an effort to clear it up, they announce that they've got some big news coming out at 10pm...and they cant even deliver?

lame.

Posted by Anonymous | May 26, 2011 12:30 PM

@12:30 your mother rapes babies.

Posted by Anonymous | May 26, 2011 12:42 PM

@ 12:30 like bands know anything besides what bowery/windish/you tell them - Use big names to get big dollars from brands and cross fingers

Posted by Anonymous | May 26, 2011 1:13 PM

they also had a BS flyer at one point that the Kings of Leon were playing an underground show on New Year's eve.

Posted by Anonymous | May 26, 2011 1:44 PM

she does? damn.

Posted by Anonymous | May 26, 2011 1:59 PM

One would think that if there are shows out there they will be accessible by ferry from Manhattan as is nearby Riis Landing

Posted by Anonymous | May 26, 2011 4:53 PM

Posted by Anonymous | May 26, 2011 5:04 PM

http://www.jellynyc.com/flyers/BFalls527.jpg

So this basically invalidates that whole halfhearted 'Jelly doesn't care about BV comments' mantra, one would suppose.

Posted by Anonymous | May 28, 2011 1:18 AM

To all ya'll talking trash about "hipsters" from North Brooklyn not going to make the commute, one question. Have you been to Fort Tilden? Seems like plenty of people are willing to make the commute.

Posted by Anonymous | May 30, 2011 7:37 PM

@ 6:04 cuz it did go public and im sure everyone was badgering him about wtf was going on with it. BV-stayin great Jelly-always terrible.

Posted by Rapace | January 10, 2013 4:50 AM

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