Posted in music on July 14, 2011

Live Room at Rubber Tracks
Live Room at Rubber Tracks

Just in time to remind people that Vans is not the only sneaker with a new presence in Brooklyn...

Converse Inc. announced the official opening of Converse Rubber Tracks, a new state-of-the-art recording studio in Brooklyn, NY. Converse Rubber Tracks will provide dedicated artists of all genres the opportunity to record their original music in a high quality studio alongside a team of experienced engineers at no cost. Converse Rubber Tracks is providing a new platform for musicians by helping them overcome one of the biggest hurdles in their career -- affording studio time.

...Converse will support the local New York music scene with the first round of emerging bands set to record at Converse Rubber Tracks. Kicking off today [7/13], five emerging New York area bands including the funk/R&B group Aabaraki (Brooklyn, NY), psychedelic rock group Majuscules (Brooklyn, NY), hip/hop funk group G.I.C & Funk Face (Brooklyn, NY), R&B pop artist Andre Henry (New York, NY) and the pop/punk band Super Rocket Car (New Brunswick, NJ) will begin recording at the space. They will work alongside a team of experienced and professional engineers to lay down original music that the artists themselves will retain all rights for.

That text comes from a press release Converse sent out. An article in the Wall Street Journal mentions that Converse has the lease for 5 years, and reminds us that...
Along with its famous density of music acts, Williamsburg also has a surplus of recording studios. At least four professional studios operate within four blocks of Rubber Tracks. Converse also had reason to worry about riling the locals.

"It's a scary situation to have people give recording time away for free," says Oliver Straus, owner and chief engineer at Mission Sound Recording. He says [the marketing company who helped Converse set up the Studio] Cornerstone approached him a couple years ago with the idea of running the operation out of his studio on Powers Street. But as Rubber Tracks took shape as a stand-alone facility, he says, "there were many assurances that this would not be an adversarial thing."

In fact, Mr. Straus expects to generate some business from Rubber Tracks. Mission Sound is one of the local studios that may be offered overflow work from Rubber Tracks.

More below...

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MORE from the Converse press release...

"Knowing how hard it is to make a living as a musician and the amount of money it takes to get into a studio of that caliber, it's unbelievably generous for Converse to provide it for free," said Ra Ra Riot indie rock band member and Brooklyn resident Rebecca Zeller. "Coupled with the fact that artists retain all rights to their music is a testament to Converse."

Every artist entering the studio will be afforded the unique opportunity to record their original music using state of the art equipment and instruments supplied solely by Guitar Center...

...This summer, in addition to giving musicians the chance to record in a state-of-the-art environment, Converse Rubber Tracks will also host the GRAMMY FoundationĀ®'s annual GRAMMY CampĀ®. Held for the past six years in Los Angeles, the program is expanding to the East Coast to reach a broader range of students. This summer, GRAMMY Camps are being held in Los Angeles from July 9 -18 and Brooklyn from August 2 - 8 at Converse Rubber Tracks.

The bands recording there now applied last year. Registration is currently closed, but keep an eye out in the future for a chance to record for free.

Rebecca Zeller and Ra Ra Riot play Prospect Park on August 5th with Delicate Steve and Buke & Gass.

Head to the House of Vans for a free show by Superchunk and OFF! tonight (7/14). RSVP is open on Vans' site for tonight and future parties.

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Comments (29)

DROPPIN' LOADS ALL OVER THE STUDIO!!!

Posted by Anonymous | July 14, 2011 10:00 AM

It should be noted that there are hidden costs, i.e., your dignity, my respect.

Posted by Anonymous | July 14, 2011 10:15 AM

Fuck Williamsburg.

Posted by Anonymous | July 14, 2011 10:15 AM

ALL SUMMER
DRINKIN WATER

Posted by Anonymous | July 14, 2011 10:17 AM

What a waste of money, why dont they build homeless shelters or food banks?

Posted by Anonymous | July 14, 2011 10:17 AM

you'd think they'd find someone who knew how to set up a drum kit before taking their press photo.

Posted by Anonymous | July 14, 2011 10:18 AM

Hummus makes good soundproofing.

Posted by Anonymous | July 14, 2011 10:24 AM

G.I.C & Funk Face are the next Nirvana

Posted by Anonymous | July 14, 2011 10:37 AM

who cares, all the bands are gonna suck corporate shite

Posted by nygrump | July 14, 2011 10:51 AM

"you'd think they'd find someone who knew how to set up a drum kit before taking their press photo."

Said a drummer. [crickets]

Posted by soysalami | July 14, 2011 11:16 AM

11.16 ftw! looks like a drum set to me :)

Posted by Anonymous | July 14, 2011 11:22 AM

"Knowing how hard it is to make a living as a musician and the amount of money it takes to get into a studio of that caliber, it's unbelievably generous for Converse to provide it for free," said Ra Ra Riot indie rock band member and Brooklyn resident Rebecca Zeller. "Coupled with the fact that artists retain all rights to their music is a testament to Converse."

>>>

And the award for Simple-Minded Corporate Fluffing goes to . . .

Don't want to be Steve Albini, but this corporate presence in Williamsburg cannot be seen as a remotely good thing . . . these companies are getting much more than they are giving, trust me.

Posted by Anonymous | July 14, 2011 11:29 AM

i've played drums for over ten years and see nothing wrong with how the drumset is assembled... not how i would have it, but there is no right/wrong way.

Posted by Anonymous | July 14, 2011 11:31 AM

SELLOUT

Posted by Anonymous | July 14, 2011 11:35 AM

Yeah you're all real punks right?

Posted by Anonymous | July 14, 2011 11:48 AM

I think City Opera found a new home.

Posted by Anonymous | July 14, 2011 11:51 AM

Looks good, almost as good as...
http://www.electrical.com/StudioA/centerfield.php

Posted by Anonymous | July 14, 2011 12:23 PM

I don't play drums, I slap my semi-erect 7.5" against Travis Bean aluminum guitar necks. You would not believe the sustain I am able to get.

Posted by Anonymous | July 14, 2011 12:39 PM

My band just booked a month at CRT and we're going to record our own 'classic album' in there. We've already got the jams, now all we need is to put it on tape. We have our very own Guy Stevens in the form Jose Ferrera, our producer. The guy is literally crazy.

Posted by Anonymous | July 14, 2011 2:16 PM

Did you hear that they are seeking corporate sponsors to rename all of the streets in Williamsburg? Beford Ave. is already set to become Bank Of America Lane.

Posted by Anonymous | July 14, 2011 2:24 PM

that live room is too big.

Posted by matt | July 14, 2011 2:45 PM

Very 'Infinite Jest', 2:24 haha.

Posted by Anonymous | July 14, 2011 4:43 PM

"that live room is too big."

The lens is clearly less than 18mm. It makes it look bigger than it is.

Posted by Anonymous | July 14, 2011 4:44 PM

May as well just fill up that floor tom with some Sabra.

Posted by Anonymous | July 14, 2011 10:08 PM

Great, do the assistants and engineers get paid or are they expected to work for free just like at every other studio in nyc?

Posted by Anonymous | July 16, 2011 9:44 PM

Wow! What an incredibly generous thing for Converse to do. It's a truly creative way to support the community and to help so many musicians.

Posted by Shawzilla | July 20, 2011 10:54 PM

yeah, a corporate presence that gives bands a chance to actually do something with their music for free in Williamsburg will really put a damper on the fucking retard hipster shit storm that resides there. Fuck you hipster cunts. Go check out Sleigh Bells at the M.H. of W....or maybe just learn how to use a razor and a stick of deodorant, you scumfucks.

Posted by Beardy | July 29, 2011 11:59 PM

nothing is free.. good luck to those who are blind and naive to believe that...

brooklyn is so corny and so retarded with all those hicks who come from farms and sundenly think they are so hip.... sadsters not hipsters....

Posted by commenterfromthefuture | December 26, 2011 11:18 AM

What's your address

Posted by Anonymous | June 18, 2012 11:53 AM

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