Iridium & other clubs Livestreaming shows

An article in today's Wall Street Journal:

This week, the Iridium will begin broadcasting three to four live performances a week through a partnership with Livestream.com, the Manhattan-based platform and network that facilitates the web streaming of live events--be it a jazz show, red-carpet arrivals or a space-shuttle launch.

Iridium owner Ron Sturm decided to tap into the Livestream network as a way to make sure that what happens at the Iridium doesn't stay in the Iridium. "We are trying to grow beyond our four walls," he said...

...Livestream also has a dedicated concert page that houses enough acts and venues to give it a festival feel: A viewer can hop among streaming or archived concerts from venues such as Birdland, Joe's Pub, SOB's and the Knitting Factory Brooklyn. "These venues are not Madison Square Garden--this is about finding a balance to help small venues with up-to-date technology, so it's not a crazy investment on either side," Mr. Haot said. "If we promote it and they promote it, we can increase the audience by 10 times."