Posted in hiphop | industry | music on October 7, 2011

BDP's By All Means Necessary
Boogie Down Productions

Amid some big changes in the music industry, new RCA Records CEO Peter Edge and longtime colleague Tom Corson, who was promoted to president and COO in August, have officially shuttered historic labels Arista and Jive. J Records, launched by Clive Davis in 2000 as an "instant major," will also see its artists bequeathed to RCA.

"The path we've taken is to refresh RCA, so we're going to retire those brands," Corson tells The Hollywood Reporter in a new interview. "There may be a reason down the line to bring them back, but it's a clean slate here."

Jive Records, run by Barry Weiss for nearly 20 years, was home to multi-platinum pop stars Britney Spears and Justin Timberlake. Arista was founded in 1974 also by Davis, who signed Whitney Houston, Aretha Franklin and Barry Manilow to the label. In recent years, it saw releases by Usher and Pink. All artists will now fall under the RCA Records banner.

For a while there I was buying Jive releases left and right; A Tribe Called Quest, Boogie Down Productions, Too Short, UGK, Keith Murray, Souls of Mischief, Casual, R.Kelly, E-40... so many great hip hop artists from the 90s put out records with the then-mostly-hip-hop label (before their latter years that focused on the NSYNC/Britney fromage). Arista had less of an identity, with bands ranging from A Flock of Seagulls to Bonecrusher. - BBG



Comments (16)

It was less than 10 years ago when BMG spent nearly $3 Billion dollars acquiring Jive. Knew a lot of artists who got thrown under the bus during that merger as well as personnel at BMG/RCA etc who got displaced and kicked to the curb because of this deal.
The label was just pure pop junk. Good fucking riddance and nice way to blow a massive chunk of change.

Posted by Gentiles | October 7, 2011 12:18 PM

Sounds great. Less fragmentation and a general scaling-back of the multi-armed monster.

Posted by Ichicuts | October 7, 2011 12:18 PM

This is all meaningless. When it comes to major labels, who buys music according to what label it is on anymore?

Posted by Anonymous | October 7, 2011 12:38 PM

Jive has put out some great fucking rap records, but they also fucked up five times that number. The Clipse and UGK are just two examples of the hundreds of rap records that got micromanaged into development hell. What fucking clowns.

Posted by Anonymous | October 7, 2011 12:42 PM

I'm sorry to the fans but those crackers weren't playing fair at Jive

Posted by Anonymous | October 7, 2011 1:01 PM

where is clive davis?

Posted by Anonymous | October 7, 2011 1:38 PM

that was some jive shit

Posted by Anonymous | October 7, 2011 1:38 PM

Them crackers weren't playing fair at Jive.

Posted by Anonymous | October 7, 2011 1:48 PM

yeah all those hip hop acts you mentioned have at least one song about how whack Jive was with them.

Posted by Anonymous | October 7, 2011 1:58 PM

Rather than reporting losses on multiple balances sheets, RCA can consolidate their "negative outlook" story into a single financial statement. Sound and fury, bros. Sound. And. Fury.

Posted by Anonymous | October 7, 2011 2:41 PM

YO WTF how is NSYNC gonna reunite??

Posted by Anonymous | October 7, 2011 3:06 PM

It's still amazing to think NYSNC and BDP were labelmates. Fuck the industry

Posted by Anonymous | October 7, 2011 3:43 PM

whitey been ripping off black artists for a long time.

Posted by Anonymous | October 7, 2011 4:17 PM

Man, so many people are buying drugs in the bathroom line at Union Pool right now

Posted by Anonymous | October 7, 2011 7:32 PM

Husker Du and BDP should of been labelmates.

Posted by Anonymous | October 9, 2011 12:59 AM

I think the 1st Jive track I ever heard was Q-Feel's "Dancing in Heaven (Orbital BeBop)" from 1983. Artists on these small labels built mutual, distinct identities for themselves over the years. Absorbing these labels into the gigantic UMG (via UMG owning BMG which owned RCA-Ariola) kind of erases those identities.

Posted by Loonesta | October 10, 2011 8:24 PM

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