Posted in dance | industry | music on June 26, 2012

going HARD in NYC (more by Zachary Alex Stern)
HARD

NY Times reports:

Big money is flowing into electronic dance music. In the latest example of corporate interest in this once-ignored market, Live Nation Entertainment on Tuesday acquired Hard Events, a Los Angeles company that has put on popular festivals and concerts across North America.

Yet such investments are fueling fears that a bubble is taking hold in the world of electronic dance music, or E.D.M., jeopardizing the creative and commercial health of the music. The issue has been intensely debated inside the music business, and recently some of the genre's stars have sounded alarms as well.

"E.D.M. has turned into a massively marketed cruise ship, and it's sinking fast," the D.J. and producer Deadmau5 wrote on his Tumblr page on Tuesday. "All I'm trying to do is put on my life jacket and swim as far away from this shipwreck as fast as I can."

Deadmau5 also recently posted a note on his Tumblr saying "we all hit play", and maybe his fear of sinking cruise ships is why he is not on the lineup of this year's Holy Ship, which by the way is a highly successful venture (that sold out before the lineup was even announced) co-promoted by Bowery Presents AND HARD EVENTS (and that's just one of many events Bowery Presents does with Hard who are now owned by Bowery's biggest NYC competitor Live Nation).

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Comments (9)

BrooklyEDMgan

Posted by Anonymous | June 26, 2012 6:54 PM

I guess I'm just getting too old for this scene. What was such a small scene when I first started getting into techno and house music in the early 2000's has now exploded into something I never saw coming. However, I think we are at the apex of the EDM scene in America. Unless you like trance, I don't see many new artists on the horizon taking on a genre and blowing it up to the level of a Deadmau5, Skrillex, or Justice.

Posted by Anonymous | June 26, 2012 7:26 PM

You are only as old as you feel ED

Posted by stores like forever 21 | June 26, 2012 7:43 PM

I have this app on my smart phone that allows me to make EDM, and in no time I will be headlining these festivals too.

Posted by Anonymous | June 26, 2012 7:59 PM

So where's the free ecstacy at this event?

Posted by Sam | June 26, 2012 9:43 PM

Remember when IDM was all the rage?

Dntel forever, bitches!

Posted by Anonymous | June 26, 2012 10:48 PM

Took big business only 20 years to discover EDM

Posted by ME | June 27, 2012 1:00 AM

Yeah I just read that Rolling Stone article last night. They make this Deadmau5 guy sound like a fucking loser. A money making loser though...

Posted by Anonymous | June 27, 2012 10:37 AM

freaking great.

Posted by jordon | July 28, 2013 12:59 PM

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