Posted in music | venues on September 20, 2012

Barclays CEnter

I've often wondered this myself. The NY Post asks:

What's a $400 million air ball look like?

Barclays Bank hopes it never finds out.

The embattled UK bank is spending that much cash over 20 years to splash its name on Brooklyn's Barclays Center -- one of the Big Apple's splashiest entertainment venues, which officially opens next week after years of anticipation.

But while 3 million fans or so will pass through the turnstiles of the 19,000-seat arena, none will use a Barclays ATM, none will be pitched a Barclays credit card and none will open a Barclays account.

While the UK finance giant has loads of branches around the world, it has no consumer bank in the US.

And that, in light of the $400 million sponsorship deal, has marketing experts scratching their heads.

"If [Barclays] isn't striving to have a retail presence, it's a big pill to swallow in terms of getting your money's worth out of the arena," said Jim Andrews, senior VP at sports marketing-research company IEG LLC.

Citigroup is paying the same amount of sponsorship cash to have its name on Citi Field, home of the Mets.

But Citi has eight revenue-generating ATMs around the Flushing, NY, stadium, uses ticket offers to customers as a marketing come-on and offers Citi credit cards and other products to fans as they roam the stadium...

More at the NY Post. The Barclays Center opens with eight concerts by Obama's friend Jay-Z. Photo of the new view exiting the subway, via Robyn W.

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Comments (15)

I just bought a Macbook Pro with my Barclays-US-Apple-approved credit card.

Posted by Anonymous | September 20, 2012 10:17 AM


This might have something to do with it:

http://www.barcap.com/client-offering/global-markets/securitisation/real-estate-finance.html

The whole Atlantic Yards project is much bigger than the Center.

There's also the fact that the bank sponsors association football:

http://www.premierleague.com/en-gb.html

Multiple revenue streams ahoy!

Posted by Anonymous | September 20, 2012 10:27 AM

99 problems, and logo plastering IS one?

Posted by Anonymous | September 20, 2012 10:32 AM

Did you bother to do any research before writing this article?

Posted by Anonymous | September 20, 2012 10:44 AM

Whut am "research"?

Posted by Anonymous | September 20, 2012 11:10 AM

The beauty is that no one mentions Barclays reputation as a bank built on slavery & slaves dealers profits. Especially no word from Jay-Z about it...

Posted by ME | September 20, 2012 11:45 AM

It's sad that Jay-Z's names isn't Sss-S, then he could creatively change it to $$$-$

Posted by Anonymous | September 20, 2012 12:01 PM

The author didn't write an article per se, he (she?) just commented on a different article, what research was the author supposed to do?

Posted by Anonymous | September 20, 2012 12:13 PM

Can't wait to go to Barclays and spend $13 on a beer :)

Posted by Anonymous | September 20, 2012 12:31 PM

11:45 am, crack dealers aren't not renowned for their empathy.

Posted by Anonymous | September 20, 2012 12:44 PM

I work for Barclays in investment banking, and while it's true they have no retail operations here, it's pretty clearly a global branding move, rather than any kind of consumer-focused push. Barclays Capital (investment banking and other corporate financial services) is still huge in the US.

Also you CAN get Barclays credit cards in the US.

Posted by Anonymous | September 20, 2012 1:08 PM

^ and there you have it

Posted by Anonymous | September 20, 2012 1:13 PM

^^ and boom goes the dynamite

Posted by Anonymous | September 20, 2012 1:15 PM

I'm calling it Atlantic Yards. Full stop.

Posted by Anonymous | September 20, 2012 1:20 PM

I'm calling it the Dawg Pound.

Posted by Anonymous | September 20, 2012 3:47 PM

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