Posted in hiphop | industry | music on November 2, 2012

by Andrew Sacher

Death Grips at Le Poisson Rouge last month (more by Amanda Hatfield)
Death Grips

When Death Grips allegedly released their new album, NO LOVE DEEP WEB, for free on their website because their label, Epic Records, wouldn't give it a release date, many people were wary that the whole thing was a bit of a publicity stunt. Then on Wednesday (10/31), Death Grips posted to their facebook a screenshot of what appeared to be an email from Epic stating that the band violated their contract and were to remove the album from the internet immediately. They wrote to PItchfork to explain that posting the email was to prove the NO LOVE DEEP WEB leak was not a publicity stunt. Of course, that email itself could have been another publicity stunt. But at that this point it appears there was in fact some truth to the news surrounding the album's release, because Pitchfork points to an unsurprising letter from Epic Records stating:

Epic Records is a music first company that breaks new artists. That is our mission and our mandate. Unfortunately, when marketing and publicity stunts trump the actual music, we must remind ourselves of our core values. To that end, effective immediately, we are working to dissolve our relationship with Death Grips. We wish them well.
The whole thing makes you wonder if Death Grips' plan from the start was to sign with a major label just so they could publicly screw them over. They never quite seemed like the type of band who would benefit from one to begin with. And It's also worth noting that the band didn't only leak the album for free (tons of people would have done that anyway), but they also released it under a Creative Commons Attribution 3.0 license, which allows anyone to use the album's material in commercials, television, film, etc, or even press and sell the album themselves. Assuming Epic Records funded the recording of NO LOVE DEEP WEB, it was only a matter of time before the announcement that they were dropping Death Grips came.

The full album stream of NO LOVE DEEP WEB is below...

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Death Grips - NO LOVE DEEP WEB

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Comments (46)

And people actually give a shit. The TMZ of music.

Posted by Anonymous | November 2, 2012 8:55 AM

Even after all this, this band remains terrible

Posted by Anonymous | November 2, 2012 8:58 AM

^ Agreed, this stuff is awful

Posted by Anonymous | November 2, 2012 9:00 AM

The Great Shitty Music Swindle

Posted by Anonymous | November 2, 2012 9:22 AM

Yes please please please stop pushing this band. They are awful. Purely awful. Just stop already. Thank you.

Posted by Anonymous | November 2, 2012 9:35 AM

So breaching your contract gets you in trouble? Who knew?

This band is pretty bad but I would be indifferent about them if they weren't so annoying.

Posted by Anonymous | November 2, 2012 9:44 AM

Can they go away now?

Posted by Anonymous | November 2, 2012 9:49 AM

The band sucks. This is no great Rock and Roll Swindle. The Sex Pistols actually wanted to release music, maybe rile up some people along the way, but they wanted to put out music. Death Grips seemingly don't give a crap. Their music is terrible and they're morons for throwing away a perfectly good opportunity that so many other bands would kill for.

Posted by ColonelK | November 2, 2012 10:01 AM

^Record deals don't mean the same thing now that they meant thirty years ago. Especially deals with major labels like Epic. I doubt many bands would kill for such a deal nowadays. With that said, Zach should get back to Hella and stop with this nonsense.

Posted by Anonymous | November 2, 2012 10:11 AM

Who?

Posted by Anonymous | November 2, 2012 10:20 AM

Obvious publicity stunt is obvious publicity stunt. As I read it, it says they're still with Epic. So nothing has changed. Fakest marketing campaign a major has ever tried to pull. How much did Sony pay you guys to post this story, BV?

Posted by me, and I'm calling bullshit on this. | November 2, 2012 10:32 AM

^It's a total conspiracy, dude!

Posted by Anonymous | November 2, 2012 10:53 AM

10:32 is right - look back at Epic's "email". It has typos! What the fuck kind of attorney would send a cease and desist un-proofed? "...Epic will not be pay for..."

Posted by Anonymous | November 2, 2012 11:00 AM

Money Store was a good album. I liked it. Not sure WTF they are doing here though, but I find it annoying.

Posted by Anonymous | November 2, 2012 11:02 AM

If all this shit was real, Sony/Epic would be suing these stupid fucks into a coma right now. If for no other reason than to make examples out of them for all the other cogs to see. They signed on the dotted line, so Sony/Epic owns these wannabe twats. Fucking fake ass garbage.

Posted by Anonymous | November 2, 2012 11:20 AM

This is fucking hilarious.

What were you expecting when you signed to a major label? Bunch of babies

Posted by Anonymous | November 2, 2012 11:46 AM

Hulk Hogan and Bubba's lawsuits are more believable than this shit.

Posted by Anonymous | November 2, 2012 11:49 AM

Can't wait to their Philly show!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Posted by Anonymous | November 2, 2012 11:57 AM

11:20 is really upset!

Posted by Anonymous | November 2, 2012 12:26 PM

guys, get a lawyer.

Posted by Anonymous | November 2, 2012 1:38 PM

I like The Money Store, not so much the other 2 albums. But look at all the Brooklyn Vegan capitalists getting their panties in a bunch that Death Grips completely gave their album away! Great for Death Grips. The rest of you choke on a bowl of hot dicks. :-)

Posted by Anonymous | November 2, 2012 2:47 PM

"Capitalists." That's a big word for someone with such obvious reading difficulties. We're not mad about giving an album away. We're mad that Epic and Death Grips think we're dumb enough to believe their fake feud over it. On the other hand, they seem to have fooled you, so maybe it worked well enough.

Posted by Anonymous | November 2, 2012 3:02 PM

Yep, fake as hell. This is all part of an online Death Grips marketing blitz that's Sony's been pushing into all the supposedly cool hip blogs, lol. Sony's spreading a lot of money around for this, but contrary to their beliefs, the online community isn't that gullible and it won't translate into actual sales. It might've worked if the band was any good, but this shit? It's almost like someone's playing a practical joke or something. You'd figure after how Lana Del Rey and Odd Future fizzled out they'd take stock and reevaluate this kind of fake viral marketing. Stick to selling Taylor Swift and Lady Gaga to the hayseeds and tweens, guys. Most people couldn't even be bothered to illegally DL that kind of crap. This kind of fake bullshit just makes you look like desperate out of touch idiots.

Posted by Anonymous | November 2, 2012 3:19 PM

Regardless of how you feel about this music, can any of you conspiracy theorists please explain how this "dubious viral marketing scheme" could in any way benefit Epic/Sony? They stand to make no money from this and you know what that means? It means they wouldn't be the least bit interested in this for "promotional" reasons.

Posted by Anonymous | November 2, 2012 3:24 PM

"The Sex Pistols actually wanted to release music"

10:01 - And you somehow think that Zach and Death Grips don't want to release music? Your statement is flawed because it's based purely on your subjective opinion of what good or acceptable music is.

Posted by Anonymous | November 2, 2012 3:28 PM

3:24 - Bookmark this page and come back to it once you've worked for a few years. It's called 'hype' and it sells tickets and merchandise and future album sales and licensing income.

Posted by Anonymous | November 2, 2012 3:29 PM

^ Yep. Only it doesn't work that way anymore. They're basically counting on the stupids to buy records, etc. They love country music fans, lol. Weeding out the one's dumb enough to give them money is a lot harder than it used to be. They're desperate and grasping at straws now.

Posted by Anonymous | November 2, 2012 3:40 PM

^ I hear if you keep repeating the same stupid comment incessantly that it becomes a reality.

Posted by Anonymous | November 2, 2012 3:44 PM

Of course they wrote to Pitchfork! Doi! Who else would these McRebels impersonating a band write to?

Posted by Anonymous | November 2, 2012 3:45 PM

The whole thing makes you wonder if Death Grips' plan from the start was to sign with a major label just so they could publicly screw them over.


^ Yeah, because it's even remotely possible for a band to screw over a label. This bullshit is beyond fucking stupid. Then the label wished them well, right? Sure they did. Then the label rented them a tour bus just to show that there were no hard feelings, right? Ri-fucking-diculous.

Posted by Anonymous | November 2, 2012 4:03 PM

^Cares about this WAAAAAAAAY too much

Posted by Anonymous | November 2, 2012 4:07 PM

Pitchfork? Shitty rap group? It's like everything I hate in one story!

Posted by Anonymous | November 2, 2012 5:05 PM

lol white people

Posted by Anonymous | November 2, 2012 5:10 PM

3:02 this is 2:47 here. There are comments above mine that were not just "it's all a conspiracy!" There are many comments both here and other places that strangely hate on Death Grips for giving the album aways/biting Epic's hand.

If you are right and it's a conspiracy... ok. It's a knee jerk internet response to shout anything and everything is 'fake' - so it's hard to assume you have any greater intelligence or are 'in the know' about this.

I always thought Die Antwoord leaving Interscope was fake, since their US record distributor is now Downtown Records who have a deal with Universal/Interscope.

Even if this whole Death Grips/Epic feud is fake (I guess we'll know in a few months when we see who is distributing their records; i.e: a Sony/Epic subsidiary) I'm still giving them great respect for releasing music under a Creative Commons non-commercial license. That's revolutionary (and great) even if this is all about hype and they are still major label backed.

Posted by Anonymous | November 2, 2012 5:17 PM

^ dumb as fuck right there

Posted by Anonymous | November 2, 2012 5:27 PM

McRevolutionaries

Posted by Anonymous | November 2, 2012 5:45 PM

3:29 - Think again. In between bookmarking your suggested threads, I worked at a major label for several years. Even if Epic has a "360 deal" with Death Grips whereby they get a piece of merch and tour revenue, the potential revenue lost by this wouldn't justify this as a "marketing scheme." Major labels just don't think or operate that way.

Posted by Anonymous | November 2, 2012 5:50 PM

Holy shit you guys suck.

Posted by Anonymous | November 2, 2012 6:04 PM

why would they write to pitchfork? don't they know rick froberg and john reis broke up pitchfork over 20 years ago and started drive like jehu....wake up, jerkoffs.

Posted by rocket_from_the_shitz | November 3, 2012 2:07 PM

HAHAHA ^

Posted by Anonymous | November 4, 2012 3:39 AM

They need to wear a Fugazi shirt, pal up with Eddie Vedder and create Occupy Your Own Bowels and speak out "crap" about how DIY and anti-themselves they are.

Posted by Anonymous | November 4, 2012 8:11 AM

5:50 - I don't know. I've worked in the industry too. Hyperbole and bookmarking snark aside, I don't think Epic would lose that much money on sales these days. Since most major deals are 360's now, so my guess is that this is all bullshit. Death Grips came up with an extra album's worth of material (likely throw-aways that Epic said wouldn't count toward their recording minimum), so Epic said no to an official release but someone came up this marketing ploy.

Posted by Anonymous | November 4, 2012 9:48 AM

I'm glad everyone else hates this band. Makes me feel like even more of a hipster for liking them.

Posted by Alan. | November 8, 2012 10:53 AM

the word hipster doesn't exist to me. everyone should stop saying it. and also stop saying "shitshow"

so much trolling and conspiracy and self hate and masturbation on here...
god it makes me want to punch people in the face.

and die antwood sucks.

Posted by Anonymous | November 11, 2012 4:52 PM

bad band, rip

Posted by Anonymous | February 11, 2013 5:48 PM

you gotta do what you gotta do as they say.

Posted by catering winnipeg | July 8, 2013 12:46 PM

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