BrooklynVegan SXSW Saturday day party in pics (UMO, King Tuff, Austra, Orwells, APTBS, Palma Violets & more)

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photos by Amanda Hatfield, words by Andrew Sacher

Austra / APTBS / the crowd
BV Day Party @ The Main & Jr, March 16th, 2013

We wrapped up our stay at The Main and The Jr (aka old Emo's) with our fourth and final BrooklynVegan SXSW day party on Saturday (3/16). Unfortunately, Foxygen had to drop off at the last minute because the singer lost his voice. They would have played the outdoor stage (Pianos Stage), where we still saw sets from the arty synthpop of Empress Of, the loudest set of all of our day parties from A Place to Bury Strangers, and a super fun set from catchy UK rockers Palma Violets. Then came the sexy R&B of Autre Ne Veut, followed by a set by Austra, who were previewing expansive material from their upcoming sophomore album, Olympia. Then finally, the outdoor stage was wrapped up with a set from psychedelic pop New Zealanders Unknown Mortal Orchestra.

Inside, the show kicked off with the catchy indie pop of TEEN, followed by rockin' UK band Peace, and then three consecutive synthpop groups, Feathers, MS MR, and Doldrums. Then the show took a louder turn with an adrenaline-pumping set from White Lung, bouncy young garage punks The Orwells, and finally King Tuff.

In addition to the music, we had an interactive photo and video booth set up by Oxygen tattoo show, "Best Ink". The second season (hosted by Pete Wentz who made a surprise appearance in their booth) premieres April 3rd. Onkyo was there, sampling their new headphones which hit stores next month. mophie maker of invaluable iPhone chargers, were giving away discount cards good at their pop-up shop which was set up right across the street on Red River. We were also serving complimentary Jameson, and Zico coconut water, and free vegan queso and chips from Food For Lovers. We also had BrooklynVegan t-shirts for the first 50 people in the door, thanks to American Apparel. Also thanks to our other sponsors, Korg, Vox, Blackstar, Creative Recreation, Signazon, Zazoo, and Redigi.