photos by Sarah Frankie Linder; words by Andrew Sacher
Cloud Nothings at The Main, Austin, 3/14/2012
Cloud Nothings spent the bulk of 2012 on the road in support of their great Attack on Memory album and we caught them in NYC a bunch of times throughout the year. And not that we'd ever turn down seeing them again, but when they announced that they're working on a new album, it made their set at the BrooklynVegan SXSW day party yesterday (3/14) even more anticipated. And they did preview some material from the new record at the show, and it's sounding really good. The new stuff is hard-hitting but not without the melodies that make Cloud Nothings so catchy. You can watch a video of them playing one of their new songs at their Mohawk show on Tuesday (3/12) below.
Of course, they also played a bunch off Attack on Memory and when they did those songs, they had maybe the wildest crowd at the BV day parties so far. Like they usually do, they changed up those songs a bit live, especially during the jammy parts, and worked in some instrumental interludes between songs too. They also changed the setlist around since the last few times I've seen them (I think it was the first time they didn't play "Separation" before "Wasted Days," and no "Stay Useless"!). The front half of the crowd (if not also the back) knew every word and they were grabbing each other to scream along, starting mini mosh pits, and rushing the stage. Over a year after the release of Attack on Memory, it's great to see random people still coming together and connecting with each other and those songs.
Big thanks to our sponsors Onkyo, mophie, Jameson, Zico, Food For Lovers, American Apparel, Korg, Vox, Blackstar, ReDigi, Signazon, Korg, Pink Avocado, Creative Creation, and Mirrored Media, who we couldn't do the day party without. More pictures of Cloud Nothings from that party and the video of the new song below...
Cloud Nothings - new song at SXSW 2013