Time Warner Cable rebranding NY1 as TWC News?; Pat Kiernan's Trivia Challenge happens next week at Bell House

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by Bill Pearis

Pat Keirnan
NY1 anchor Pat Kiernan's popular Trivia Challenge series at The Bell House happens next Wednesday (3/20) with a special "'90s Vs. '00s" edition. Tickets are still available but you might want to act soon -- these always sell out.

In related, disconcerting news, it looks like NY1's parent corporation, Time Warner Cable, is may be doing some sprucing up to the beloved all-NYC news channel, including new theme music, and changing its name to TWC News. Why would they do this? The Daily News reports:

"Our news outlets have grown tremendously in recent years," Time Warner Cable spokeswoman Amy Summers said in a prepared statement. "Our research shows that people who watch our stations, such as NY1, are loyal viewers, yet most people don't understand their connection to Time Warner Cable. It is for these two reasons that we're embarking upon a rebranding project that will take the better part of a year."

A Time Warner source said company brass believes customers do not realize that when they ditch the cable company for Verizon or satellite providers they are also ditching the news channel.

Sources said that NY1 chief Steve Paulus tried to convince company brass to keep the station's 20-year-old moniker intact, but ultimately agreed that there were "broader corporate branding goals" at stake.

Not sure why they would want to change something NYers love to something associated with a service that is generally loathed (at least by Patrick Stewart) but that's marketing departments for ya.

Tags: NY1, Pat Kiernan, Time Warner

posted at 4:36 PM on March 15, 2013 in music | tour dates | Comments (16)

Comments (16)

Cabs are here!

Posted by Guy who still thinks it's 2011 | March 15, 2013 4:41 PM

all the more reason NOT to get time warner cable

Posted by Anonymous | March 15, 2013 4:48 PM

Decent channel, but it is nowhere near essential. Have not missed it since I dumped TWC.

Posted by Anonymous | March 15, 2013 4:58 PM

omg so sad the city just keeps losing its flavor

Posted by Anonymous | March 15, 2013 5:04 PM

I hope they improve their web site. Any time there's something big happening, it's dead in the water.

Posted by Anonymous | March 15, 2013 5:20 PM

No need to subscribe to TWC to get NY1. I just plug my tv straight into the cable jack in the wall and get NY1, as well as about 40 other channels (mostly Spanish and BCAT).

Posted by Anonymous | March 15, 2013 5:35 PM

Would I like to have NY1? Yes.
Do I miss it? No.

Posted by Anonymous | March 15, 2013 5:40 PM

TWC is shit.

Posted by Anonymous | March 15, 2013 8:32 PM

Time Warner Cable is one of the most incompetent, loathsome, companies EVER. Fuck 'em.

Posted by Anonymous | March 15, 2013 8:51 PM

this was an animaniacs plotline once, i believe
did not end well

Posted by Anonymous | March 16, 2013 3:27 AM

Another reason to get FIOS

Posted by Anonymous | March 16, 2013 4:22 AM

the iPods