by Doug Moore
Old-school death metal dudes seem to be catching on to crowdfunding in a big way. Obituary ran a very successful Kickstarter campaign a few weeks ago; in its wake, fellow Floridian Chris Barnes (of Cannibal Corpse and Six Feet Under fame) has launched a PledgeMusic campaign for his unfortunately-named side project IHATE. Barnes has this to say in campaign's pitch video:
We're putting this out ourselves. No record label, no middle man, nothing. Just a machete and you guys. So if you wanna be the machete, if you wanna be the weapon, if you wanna prove that death metal is real music supported by real fans, then make a pledge and help us make this album a reality.Click here if you desire to BE THE MACHETE. The opportunity to BE THE MACHETE requires a donation of $10 minimum, which will also net you a download of the album. Additional benefits (on top of MACHETE-dom) for more generous donations include everything from signed schwag ($25-$50) to a Carl Kasell-esque personalized voicemail message ($250) to a guest vocal spot on the new album ($2,500). IHATE have so far raised a little over 10% of their goal, so they'll need many more people to BE THE MACHETE before they reach their (unspecified) goal.
If Barnes's promotional efforts for this campaign seem a little odd to you, rest assured that they're at least consistent in weirdness level with with the rest of his recent behavior. This is the same guy who got into a he-said-she-said altercation (and fistfight!) with a tourmate last year, and who did a commercial spot for a local Porsche dealer at no charge in 2011. So yeah, his PR strategy is unpredictable.
Stream an IHATE song and check out the Porsche ad in question below.