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by Doug Moore
In retrospect, it seems obvious: IKEA furniture items often have deeply foreign-sounding Scandinavian names that are nearly impossible for the Anglo-Saxon tongue to pronounce. So do metal bands. Why not mix'em up in a quiz and see whether people can tell them apart?
The marketing agency Gatesman+Dave has done so, presumably in an effort to get IKEA's foot in the door with the lucrative underground-metal-fan demo. It's a pretty amusing quiz, and it's relatively easy to do well at it if you've got a working familiarity with death and black metal. (Or, as the quiz itself points out, if you work for IKEA.) The quiz does play fast and loose with genre terminology by calling all of the bands it mentions "death metal", but it acknowledges as much in its homepage disclaimer:
"An editorial note: the writer of this realizes that these are not all death metal genre bands and that most metalheads love nothing more than to put things in neat little buckets. Just relax and have a laugh. Also: Legal disclaimers are pure evil, which if you listen to metal, you certainly applaud."Take a break from practicing blastbeats/assembling tables and take the quiz here.