Posted in music on December 4, 2013

Jay Z at Yankee Stadium in July (more by Dana (distortion) Yavin)
Jay Z

Jay Z has taken to his blog to say that he and his wife Beyonce are taking on a 22 Days Challenge to go vegan. He writes:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a "plant-based breakfast" everyday. It was surprisingly easier on me than I thought...

Why now? There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day...It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress... Any professional vegans out there that have any great food spots please help out! Please ha. I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see...

Best of luck and health!

P.S. B is also joining me.

What would Grimes think? They began yesterday (12/3) -- good luck to both of them, and happy birthday Brooklyn vegan Jay!

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Tags: Beyonce, Jay Z

Comments (43)

sounds like a bunch of illuminati bullshit to me

Posted by Anonymous | December 4, 2013 10:27 AM

he may want to dump the leather hat..fake vegan.. fake person

Posted by Anonymous | December 4, 2013 10:30 AM

he wont be eating the hat

Posted by Anonymous | December 4, 2013 10:41 AM

Hey guys, don't forget to check out Warped Roadies tonight at 11/10c on Fuse. I hear the REAL show happens off stage!

Posted by Anonymous | December 4, 2013 10:42 AM

If the friend recommending a plant-based breakfast was Snoop, I don't think this is what he had in mind!

Posted by croc777 | December 4, 2013 10:44 AM

Who gives a flying fuck?

Posted by Anonymous | December 4, 2013 10:48 AM

finally a chance to talk about hummus on Brooklyn vegan

Posted by Anonymous | December 4, 2013 10:49 AM

It is actually really expensive to be vegan/vegetarian. Unless you're going to eat french fries all day, you're going to be paying top-dollar for everything else.

Posted by Anonymous | December 4, 2013 10:50 AM

I'm a gluten-free, vegan/vegetarian, diabetic, organic-only type guy myself.

Posted by Anonymous | December 4, 2013 10:55 AM

This is important news! Please continue to keep me informed of their dietary habits. Also, please alert us of their bowel movements. Thanks BV!

Posted by Anonymous | December 4, 2013 11:00 AM

WHO. THE. FUCK. CARES.

Posted by Anonymous | December 4, 2013 11:02 AM

I care as little about JZ and Beyondce as anyone, but to all the retarded people above... this is is called Brooklyn VEGAN. VEGAN. You are dumb. Kill yourselves.

Posted by Anonymous | December 4, 2013 11:08 AM

It's official, Grimes is the most influential person on the planet!

Posted by Anonymous | December 4, 2013 11:10 AM

Sure, I bet it's a real easy "spiritual" experience when you have someone else buying/prepping the food you eat. I'm sure they'll have such a hard time and gain a new perspective!

Posted by Anonymous | December 4, 2013 11:13 AM

but Grimes isn't vegan...it's like being gay and being too ashamed to tell grandma at x-mas, so you bring a date of the opposite sex to keep her happy & ignorant

Posted by Anonymous | December 4, 2013 11:31 AM

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Posted by Anonymous | December 4, 2013 11:32 AM

i hope they both get sick

Posted by Anonymous | December 4, 2013 11:33 AM

He's just getting old and his doctor probably recommended it to him, ha!

Posted by Anonymous | December 4, 2013 11:33 AM

this blog sucks yo

Posted by Anonymous | December 4, 2013 11:47 AM

I wonder how JZ holds his pita triangle? Do you think his pinky rings interfere with his grip? Please report on this once news breaks.

Posted by Anonymous | December 4, 2013 11:54 AM

He should go to Tel Aviv and check out the Kosher vegan barbecue joint the Black Israelites (or whatever they are called in English) operate. I don't know if it's still there, but I used to go all the time back in 1993-94. Excellent food and as a meat eater, I really couldn't tell it was vegan.

Posted by Anonymous | December 4, 2013 12:16 PM

and while you read about my veganism project, check out my crocodile skin jacket that can be yours for only $68k! I guess he's gotta keep his name in the news somehow

Posted by Anonymous | December 4, 2013 12:55 PM

I'm going to make an announcement.
Going forward, my diet will consist of nothing but Oreo cookies. All day, every day. Please make sure that every blog from Gothamist, to Huff Post, to BV covers this. Thanks.

Posted by Anonymous | December 4, 2013 1:07 PM

make a documentary about it and you may be awarded with a game show

Posted by Anonymous | December 4, 2013 1:28 PM

NO CLAM OR SAUSAGE

Posted by Anonymous | December 4, 2013 1:29 PM

No Pork. Muslim!

Posted by Anonymous | December 4, 2013 1:43 PM

big ups to Belafonte yo

Posted by Anonymous | December 4, 2013 1:58 PM

http://www.brooklynvegan.com/archives/2013/11/but_would_grime.html

Did he forget about his fucking crocodile jacket? Seriously who gives a fuck about this guy? His opinion is worthless at this point. Go back to the board room and stay off the music sites.

Posted by Anonymous | December 4, 2013 2:21 PM

Funnily enough this story coincides with my annual holiday cleanse consisting of only Black Velvet whiskey and NO food.

Posted by Anonymous | December 4, 2013 3:07 PM

When he was dealing crack back in the day, I wonder if he thought to himself "Sometime in the future, I will go vegan."

Posted by Anonymous | December 4, 2013 4:33 PM

Fart patio at the Barclays.

Posted by Anonymous | December 4, 2013 4:35 PM

I feel all... loosey goosey!

Posted by Anonymous | December 4, 2013 4:58 PM

the iPods

Posted by Anonymous | December 4, 2013 5:44 PM

hummus platters all around for 22 days

Posted by Anonymous | December 4, 2013 5:50 PM

@10:50 rice, beans and greens are pretty darn cheap dumbass.

Posted by Anonymous | December 4, 2013 6:26 PM

Whatever his motivations are, this is probably the first time he has done anything I have found interesting. Well, the time he took the train to his show at Barclay's and interacted with that Jewish lady who had never heard of him was a very human moment as well.

Posted by Anonymous | December 4, 2013 7:12 PM

I hate to admit it, but 5:44 made me go vegan.

Posted by Anonymous | December 4, 2013 11:27 PM

GRIMES

Posted by Anonymous | December 5, 2013 12:16 AM

Are there sites like og brooklyn vegan? Fuck this site.

Posted by Anonymous | December 5, 2013 12:51 AM

I saved enough money by going vegan that I can now affort the crocodile jacket I always dreamed of. What, I don't plan on eating it, silly.

Posted by Anonymous | December 5, 2013 12:59 AM

great for this blog

Posted by Anonymous | December 5, 2013 1:56 AM

Fantastic! How about embarking on a 22 Days (sic) challenge to go completely without oxygen?

Posted by Anonymous | December 5, 2013 11:30 PM

Most people go vegan for health or for animal rights. What most people don't realize is that most soaps are made with tallow which is made from the harder fat of animals. Choose all natural soaps for a real vegan life-style.

Posted by Enucia Vegan Soap | December 21, 2013 8:39 PM

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