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Dana (distortion) Yavin 2013©

Jay Z & Beyonce going vegan (for 22 days)

Jay Z at Yankee Stadium in July (more by Dana (distortion) Yavin)
Jay Z

Jay Z has taken to his blog to say that he and his wife Beyonce are taking on a 22 Days Challenge to go vegan. He writes:

Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.

On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…

Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!

So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…

Best of luck and health!

P.S. B is also joining me.

What would Grimes think? They began yesterday (12/3) — good luck to both of them, and happy birthday Brooklyn vegan Jay!

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