Posted in music on March 5, 2014

by Bill Pearis

Priceonomics Hipster/Bro Music Index:
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If you've wondered what are the most hipster bands of today, well stop. The folks at Priceonomics figured it out, kinda, and it turns out The Field, Julia Holter, Iceage, These New Puritans top the list of "Most Hipster" bands. What exactly does that mean and how did they determine this? By comparing Pitchfork scores to the number of shares those reviews got on Facebook. The highest scores with the least shares being given the "most hipster" tag.

On the other end, records that got high P4K scores but lots of FB shares -- The National, Boards of Canada, Justin Timberlake, The Range -- were not hipster and topped their "Beer Me Bro" Music Index.

Kind of an interesting method, but the "most hipster" list also includes the very popular Disclosure and the very very very popular Drake. Maybe people just don't share Pitchfork reviews on bands they figure their friends already know? Maybe they should add a sales variable. Anyway, it's kind of interesting (and entertaining) and you can read more about it and peruse the full lists of Hipster and Bro bands over at Priceonomics.

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Comments (31)

no Grimes?

Posted by Anonymous | March 5, 2014 7:03 PM

I have hipster taste apparently according to this. Great.

Posted by Anonymous | March 5, 2014 7:52 PM

Couple thoughts ...

1) Any "bro" band list that lacks Phish, QOTSA, Primus and Mastodon is a joke

2) So real hipsters pay attention to Pitchfork? and only listen to bands that rate high on Pitchfork? Not true, so this presentation of data is biased.

3) I sure as fuck hope that none of the people that did this study get any government funding. That would piss me the fuck right off.

Posted by Anonymous | March 5, 2014 8:10 PM

YEA let's chug beers to THIS https://www.youtube.com/watch?v=Z68PeQdBSME

Posted by Anonymous | March 5, 2014 8:13 PM

that's definitely one way to set up an X Y chart. tweak one of the metrics and I doubt the same picture holds.

Posted by Anonymous | March 5, 2014 8:14 PM

I would like to see the correlation coefficient and P vale for this data set. However, the author's sampling method has many flaws.

Posted by Professor Awesome | March 5, 2014 8:42 PM

Pitchfork scores are meaningless (except for Travis Morrison's 0.0) therefore this chart is meaningless.

Posted by Sarcagian | March 5, 2014 8:50 PM

I wonder where the iPods fall on this chart.

Posted by Anonymous | March 5, 2014 9:39 PM

I hate to admit it but I chuckled softly at 9:47.

Posted by Anonymous | March 5, 2014 11:11 PM

8:14-Congratulations, you have just described every graph in existence.

Posted by Anonymous | March 5, 2014 11:23 PM

Yeah, because Boards Of Canada is so "BRO". Who the fuck puts these things together? First year interns?

If TALLBRO listens to Boards Of Canada, then fine.. Ok. I can get my head around that. But that guy's the only bro link I can conceive of here.

Posted by Anonymous | March 6, 2014 12:44 AM

Giant Bro is a'ight

Posted by Anonymous | March 6, 2014 5:48 AM

You call this a study?

Posted by Anonymous | March 6, 2014 6:30 AM

Is this what goes on in colleges nowadays?

Posted by Anonymous | March 6, 2014 7:41 AM

hipsters like MBV?

Posted by Anonymous | March 6, 2014 7:45 AM

pitchfork gave kanye the highest review

Posted by Anonymous | March 6, 2014 8:09 AM

The MBV thing is silly though... it was their first album in like 5 million years, of course everyone and their grandma is going to share Pitchfork's review of that album, even people who probably weren't even fans.

Posted by Anonymous | March 6, 2014 8:33 AM

Also... who shares Pitchfork reviews? I've been reading that site for over ten years, I've never had the urge to be like, "read this review from a website I hate but can't stop reading!" It's embarrassing.

Posted by Anonymous | March 6, 2014 8:35 AM

I'd be down if tall bro bought me a beer.

Posted by Anonymous | March 6, 2014 8:44 AM

I am so glad someone else said that they hate Pitchfork but can't stop reading it. I feel like it is some sort of mind control method. It's like being in an abusive relationship where the sex is really good. Aaaaah!

Posted by whiteguy | March 6, 2014 8:55 AM

Forget "Hipster and Bro." This just looks like a chart of shitty and shittier music.

Posted by Anonymous | March 6, 2014 9:03 AM

I thought the National was for 40-year-old dudes who still live with roommates?

Posted by Anonymous | March 6, 2014 9:12 AM

The Field are really great. They don't deserve the "hipster" tag at all.

Posted by Anonymous | March 6, 2014 9:17 AM

The problem with this chart is the use of "Beer Me Bro" as the alternative to "Hipster". They were so focused on defining the term "hipster" and what counts as "hipster" music, that they lazily lumped all other music under "Beer Me Bro". I guess they think that if it isn't hipster it's for frat-hole arena rock dudes even though they know bands like the National and Arcade Fire are not exactly the same as jam bands and Creed.

Apparently, this was an example of what this company can do for you. I find this to be a poor study and in fact I would not purchase this company's services. Maybe this is an example of why the SAT's felt they needed to change things up.

Posted by Anonymous | March 6, 2014 9:40 AM

Wait wtf!!!!!! Drake is obscure now?
You mean artist who play big arena are now obscure? WTF WTF WTF!?!?!?!?!?

Posted by Anonymous | March 6, 2014 10:06 AM

"1) Any "bro" band list that lacks Phish, QOTSA, Primus and Mastodon is a joke."

Mastodon is now included in this category? News to me.

Also, 9:39, 9:47, and 11:11 PM last night are scarfer than any measurement on that list. Congrats failed meme boys!

Posted by Anonymous | March 6, 2014 12:54 PM

Of course you'd be down if Tall Bro bought you a beer. When that guy rolls in, everyone's down..... low that is.

Posted by Anonymous | March 6, 2014 6:05 PM

I love that their natural reaction is to create poetry and art. Much love.

Posted by Rickard | March 11, 2014 1:28 PM

I am more like a Daft Punk person, so I guess I am that cool to be one.

Posted by YORHealth | March 20, 2014 2:35 AM

I'm anti hipster and listen to all the music hipsters hate. I love Country music-especially! Like The Carter Family, Lynn Anderson- and anything made from the Cast of Hee-Haw. I also enjoy listening to "Squeeze"-their greatest hits album (uh oh). And I refuse to listen to The Beatles! BTW, Lawrence Welk is an underrated genius.

Posted by Meade | April 16, 2014 11:21 PM

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