Posted in music on April 8, 2014

to quote Jesse Pinkman, "It's a whole lot of cheddar"
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Coachella starts this weekend (April 11 - 13) and amongst the sold-out throngs are a few famous people too. Some because they party while seeing Outkast, Arcade Fire and/or Muse, and some because they're...paid to be there. The Daily News reports that corporations (not the festival itself) are paying huge amounts for celebrities to attend on their behalf (and flash their products). Among them: Glee star Lea Michele reportedly is getting $20,000 from Lacoste to wear its crocodile clothes, and Vanessa Hudgens will receive $15k from McDonalds (will she have to hold a shake the whole time?). Other celebs are, according to the Daily News' source, actively looking for similar deals, like Breaking Bad star music festival regular and Betty Who fan Aaron Paul who, according to the story, is asking for "$15,000 and at least 2 VIP passes" to the fest.

You can coordinate your own VIP experience from the comfort of your home as the first weekend streams on Coachella's YouTube page and the second weekend (April 18 - 20) will air on cable channel AXS TV.

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Comments (28)

Ya just figured this out now? Sponsorship in CA? Shocker.

Posted by Anonymous | April 8, 2014 3:09 PM

I remember LA kids at this fest had no clue about pitching tent. Wasn't really needed as they spent most of the night inside their warm cards when the temps dipped into the low 60s.

Posted by Anonymous | April 8, 2014 3:11 PM

Just another example of people with way too much money receiving a lot more money for doing absolutely nothing. AMURICA!

Posted by Anonymous | April 8, 2014 3:12 PM

"Aaron Paul who, according to the story, is asking for "$15,000 and at least 2 VIP passes" to the fest."

What a schmuck. Hollywood is a cesspool.

Posted by Anonymous | April 8, 2014 3:15 PM

Can't wait until the festival bubble bursts.

Posted by Anonymous | April 8, 2014 3:16 PM

Blame the people who actually buy into this crap. The ones that actually watch the Kardashians.

Lea Michele is a perfect example. She is not attractive. But the media hype cycle make people believe that she is, so they buy into it. WTF? She's uggggly.

Posted by Anonymous | April 8, 2014 3:27 PM

does this surprise anyone?

Posted by Anonymous | April 8, 2014 3:27 PM

Don't be confused. Goldenvoice (Coachella) pays these 'celebrities' to attend. It's a big reason why so many people go each year. Very few actually listen to the non headliners.

Posted by Anonymous | April 8, 2014 3:30 PM

Yo, Gatorade me, bitch.

Posted by Anonymous | April 8, 2014 3:34 PM

I don't blame them; you'd need to pay me to go also. Unfortunately I'm not a celebrity.

Posted by Anonymous | April 8, 2014 3:39 PM

I'm officially making myself available to the following potential sponsors. My desired compensation is listed below:

7-11: Free Big Bites for a year

Pizza Hut: Include my house in your delivery area. Oh, and some coupons.

Red Bull: A bunch of cases of No Carb Red Bull. Also, some T-shirts?

Burger King: I'll follow Vanessa Hudgens around yelling "McDonald's Sucks!" Also, some coupons.

Posted by Anonymous | April 8, 2014 3:41 PM

tiddays

Posted by Anonymous | April 8, 2014 3:41 PM

And these dicks get to see The Replacements.

Posted by Anonymous | April 8, 2014 4:18 PM

3:16pm Totally agree. It's actually started to stabilize and 3 festival weekends have already bit the dust this year. Mtn Oasis, Sasquatch 2, and help me with the other.. Hope for 2 or 3 more..

Posted by Anonymous | April 8, 2014 4:25 PM

Fools think money is important.

Posted by Anonymous | April 8, 2014 5:18 PM


3:16
3:34
3:39

Posted by Anonymous | April 8, 2014 5:29 PM

Hudgens will probably just drink her booze from a McDonald's cup, it's actually a convenient way to drink in public where that's not allowed, and then on days like St. Patrick's day where mcdonalds won't let you use their bathroom unless you buy something, you show them the cup and say I bought a drink

Posted by Anonymous | April 8, 2014 5:53 PM

But aren't the celebrities in a VIP section anyway - who would see them rocking the LaCoste or McDee's? I guess it would just be for the tabloids to take photos of them in the VIP section with their sponsored schwag.

Why not just have a 'red carpet' of celebrities with sponsored material in the VIP area the day before - tabloids take the photos & provide coverage, and then the celebrities don't actually have to go to Coachella/we don't have to hear about celebrities at Coachella?

And who is gonna sponsor Danny DeVito?

Posted by Anonymous | April 8, 2014 7:08 PM

As long as Phish don't play Im down

Posted by Anonymous | April 8, 2014 7:33 PM

corporations paying spin big bucks to implode Brooklynvegan?

Posted by Anonymous | April 8, 2014 7:51 PM

7:08 - not sure if he attends Coachella but Danny DeVito is quite a major music fan from what I hear.

Posted by Anonymous | April 8, 2014 8:15 PM

Sad. I bet these assholes get more money than the bands and artists that play the fest. Music sells everything, except itself.

Posted by Anonymous | April 8, 2014 8:32 PM

I heard Ben from the Men is getting $20 to hold a Pita Pit pita all day and say mean things to girls who won't fuck him.

Posted by Anonymous | April 9, 2014 12:05 AM

No Phish = Fun

Posted by Anonymous | April 9, 2014 4:09 AM

12:05 for the win.

Posted by Anonymous | April 9, 2014 9:00 AM

Celebrity refuses to go, just do a hologram of them! Ahhhhhhhahahahaha, holograms takin ovaaaaaaa

Posted by Anonymous | April 9, 2014 9:26 AM

guess what?! this festival was cool last in 04

suckas

Posted by Anonymous | April 11, 2014 1:59 AM

Turds in a punchbowl...

Posted by nosreteprm | April 11, 2014 4:00 PM

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