Posted in NYC on April 4, 2014

by Bill Pearis

Urban Outfitters
Urban Outfitters
Urban Outfitters

So that mega Urban Outfitters opened today on North 6th St. in Williamsburg. The five-floor behemoth is called Space Ninetey 8 and contains all the usual UO stuff (clothes, some housewares, books), plus a decent-sized rack of records (Beach House, Janelle Monae, etc all around $20-25), a variety of Crosley turntables, a surf shop, and a pop-up Adidas shop in the basement, complete with working 7" jukebox.

The top floor is the NYC branch of trendy LA restaurant The Gorbals which is run by onetime Top Chef winner Ilan Hall. And after being denied by the community board, The Gorbals looks to be getting its liquor license though delays in that process mean they hope to have booze by May 1. The restaurant will open without it before (it was not open when I was there today).

Basically it's a mall-sized Urban Outfitters. It's right next to American Apparel and you're sure to pass by on your next visit to way to Music Hall of Williamsburg. The next time you need patterened socks, the new Black Keys album, a Joy Division t-shirt and a new shower curtain (and maybe a $15 cocktail), it's all here. On the plus side, Space Ninety 8 does feature a fair ammount of local independent clothing designers.

Williamsburg ain't what it used to be. (This is not news, of course.) A few more pics of Space Ninety 8 for the curious below.

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Urban Outfitters

Urban Outfitters

Urban Outfitters

Urban Outfitters

Urban Outfitters

Urban Outfitters

The Gorbals restaurant

Urban Outfitters

Urban Outfitters

Adidas pop-up

Urban Outfitters

Urban Outfitters

Urban Outfitters

Urban Outfitters

Surf Shop

Urban Outfitters

Urban Outfitters

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Comments (81)

This looks great. Looking forward to checking it out next time I'm in Williamsburg.

Posted by Feed the Children Reviews Part 2 | April 4, 2014 2:54 PM

Williamsburg, ever the theme park attraction version of itself of 12 months prior

Posted by Anonymous | April 4, 2014 2:56 PM

OOOH boy. Get your popcorn ready. This is bound to get good.

Posted by Anonymous | April 4, 2014 2:58 PM

kill yourself Brooklyn.

Posted by Anonymous | April 4, 2014 2:58 PM

Whatevs.

Posted by Anonymous | April 4, 2014 3:00 PM

if you buy a record for $25 at urban outfitters, you deserve to be shot.

Posted by Anonymous | April 4, 2014 3:00 PM

is Ben from the Men going to be working there?

Posted by Anonymous | April 4, 2014 3:00 PM

Even hipsters will not be caught dead here though. Mark my words... closed by this time 2016.

Posted by Anonymous | April 4, 2014 3:01 PM

can't wait to go after class on my way to my apt in greenpoint. dad's the best.

Posted by Anonymous | April 4, 2014 3:06 PM

love how williamsburg dopes were up in arms over a dunkin donuts.... now this?! where's the outrage?

Posted by Anonymous | April 4, 2014 3:08 PM

"Williamsburg gift shop" — perfect.

Posted by Anonymous | April 4, 2014 3:10 PM

Cant wait to bang out the chicks who shop there.

Posted by Anonymous | April 4, 2014 3:12 PM

Of course there's a surf shop. Of course.

I will say that the Adidas installation does look nice.

Posted by Anonymous | April 4, 2014 3:13 PM

I am more excited about the Hummus Kitchen that's opening at Rough Trade.

Posted by Anonymous | April 4, 2014 3:13 PM

I'm fairly certain that this marks the end of the whole "Brooklyn aesthetic" of the last 8 years.

Posted by Anonymous | April 4, 2014 3:16 PM

I'm down with UO and all but what's wrong with the double D? They make pretty good coffee and their eggs benedict breakfast sandwich is the tits.

Posted by Feed the Children Reviews Part 2 | April 4, 2014 3:17 PM

Bye Bye BK. RIP

Posted by Anonymous | April 4, 2014 3:25 PM

how much is the joy division shirt?

Posted by Anonymous | April 4, 2014 3:31 PM

Williamsburg jokes were tired in the year 2000

why can't people accept the fact that it's a neighbourhood made of up rubes and the stores who want their money?

Posted by Anonymous | April 4, 2014 3:32 PM

Any word if The Gorbals is stroller accessible?

Posted by Anonymous | April 4, 2014 3:34 PM

3:32 has been over Williamsburg longer than you have been over Williamsburg. Impressive.

Posted by Anonymous | April 4, 2014 3:36 PM

As if 6th St. needed one more ounce of bullshit.

Posted by Anonymous | April 4, 2014 3:39 PM

3:13- Isn't there already another surf shop on Berry Street or thereabouts?

Posted by Anonymous | April 4, 2014 3:40 PM

OMG.. fixie, vinyl...OMG so cool!!!

Posted by Anonymous | April 4, 2014 3:42 PM

3:01 will be buying records at this store.

Posted by Anonymous | April 4, 2014 3:43 PM

I can't think of one piece of original value this place adds to its three block radius.

Posted by Anonymous | April 4, 2014 3:45 PM

yeah, the hipster stereotype of williamsburg was gentrified out. It's all yuppies now

Posted by Anonymous | April 4, 2014 3:54 PM

THIS TOO SHALL PASS

Posted by Bobby | April 4, 2014 4:00 PM

How's it feel, Williamsburg? BWAHAHAHA.

Posted by Anonymous | April 4, 2014 4:05 PM

September 11, 2001

Posted by Anonymous | April 4, 2014 4:13 PM

can't wait to check it out! :D

Posted by Anonymous | April 4, 2014 4:16 PM

Unite and Take Over

Posted by Shoplifters of the World | April 4, 2014 4:25 PM

Bros I'm stoked !! Be there or be square !

Posted by Anonymous | April 4, 2014 4:27 PM

I'm a mid-30s dad. Williamsburg is perfect for that.

Posted by Anonymous | April 4, 2014 4:28 PM

Who buys things anymore?

Posted by Anonymous | April 4, 2014 4:36 PM

More than 100 comments means this is going to be awesome, less than 100 not so much.

Posted by Anonymous | April 4, 2014 4:37 PM

if you shop at urban outfitters you should probably kill yourself.

Posted by Anonymous | April 4, 2014 4:41 PM

Do any of you know if UO stocks 87" shower curtains?

Posted by Feed the Children Reviews Part 2 | April 4, 2014 4:47 PM

The transformation is complete.

Posted by Anonymous | April 4, 2014 4:48 PM

Oh, the plans they weave
Oh, the sickening greed

Posted by Anonymous | April 4, 2014 4:58 PM

As old as Williamsburge gets it will always be "New Brooklyn". Most people that live or hang out there have yet to see "Old Brooklyn". They should.

Posted by Anonymous | April 4, 2014 5:01 PM

Posted by Anonymous | April 4, 2014 5:18 PM

Textbook gentrification

Posted by Anonymous | April 4, 2014 5:22 PM

How da fuk did dum dum gurlz end up in dat joot box?

Posted by Venkman | April 4, 2014 5:25 PM

So should I buy records from urban outfitters or rough trade? Hard choice.

Posted by Anon | April 4, 2014 5:32 PM

When is the Whole Foods on N 4th slated to open? Serious question.

Posted by Anonymous | April 4, 2014 5:48 PM

you can find the new parquet courts album here for $35. Some truly inspirational and fresh indie rock. I give it a 8.5

Posted by ben from the men | April 4, 2014 5:48 PM

9/11/01

Posted by Anonymous | April 4, 2014 5:54 PM

Williamsburg was "cool" for about 6 years and that ended around 2008. Not sure why people are still complaining 6 years later.

Posted by Anonymous | April 4, 2014 5:54 PM

i bought the totally awesome new parquet courts album here yesterday for $35. such fresh and original indie rock. i give it an 8.4

Posted by ben from the men | April 4, 2014 5:55 PM

I measured my dick the other day. I gave it a 7.5

Posted by Anonymous | April 4, 2014 6:07 PM

I'd rather get infected with the Ebola virus than shop at this place.

Posted by Anonymous | April 4, 2014 6:12 PM

people like you, 5:18, make me feel so old inside.

Posted by mr. 4:24/4:58 | April 4, 2014 6:43 PM

i have no opinion at all about this place.

Posted by italian grandmother | April 4, 2014 8:20 PM

Williamsburg used to be cool back in 9/11/01.

Posted by Anonymous | April 4, 2014 8:34 PM

Williamsburg was so high school and thats 2008! Not surprised in an UO fitters, P.S. the first Brooklyn UO is around Downtown Brooklyn. The Music, scene and spirit is DEAD and will NEVER BE THE SAME! the fat lady had already sung screw Williamsburg

Posted by Anonymous | April 4, 2014 9:56 PM

Williamsburg isn't there yet, but it's on it's way . Once they finally push out ALL the spics it's going to be really AWESOME !

Posted by Anonymous | April 4, 2014 10:22 PM

"display the product on....fuck, i dunno...a mound of cassettes! yea, those stupid fucks'll buy anything we integrate into their phony "lifestyles"! oh! and make sure the jukebox plays dum dum girls...my daughter will never forgive me if i drop the ball! should we take a cab to the grand opening? looks like a hike from the subway. to be honest i've never been to williamsburg. i hear there's a lot of art around! ha ha ha ha!"

Posted by uo exec | April 5, 2014 12:08 AM

U guys are so pathetic - By U, I mean all the haters.

Posted by Anonymous | April 5, 2014 1:23 AM

this is worth hating

Posted by hater | April 5, 2014 1:43 AM

9/11 was an inside job.

Posted by Anonymous | April 5, 2014 8:02 AM

10:22 : you enjoy tacos, right?

Posted by think | April 5, 2014 8:12 AM

How much for cargo shorts ?

Posted by Anonymous | April 5, 2014 10:21 AM

This is like Miley Cyrus covering Nirvana in the form of a store.

Posted by ned | April 5, 2014 12:42 PM

"Come in and sample our faggoty wares."

Posted by Anonymous | April 5, 2014 2:03 PM

The only UO that matters is Urge Overkill

Posted by Anonymous | April 5, 2014 2:40 PM

Whomever lovingly put this display together should fucking off himself.

http://www.brooklynvegan.com/img/bp/urban-outfitters/06.jpg

Posted by Anonymous | April 5, 2014 3:40 PM

^ That someone could care enough about their McJob to perfectly straighten the records and color co-ordinate them stokes the fires of a thousand Lanzas within' me.

Posted by Anonymous | April 5, 2014 5:20 PM

It's kind of sad. Brooklyn becoming SOHO. Rich people ruin everything.

Posted by Anonymous | April 5, 2014 9:54 PM

You people complain but would never dare venture or live in a plain unstylish neighborhood devoid of hipsters.

Posted by Anonymous | April 6, 2014 1:33 AM

This shit is tourism for the same people who want to ride on a Girls guided tour. Tourism makes people with money, money.

Posted by Anonymous | April 6, 2014 8:30 AM

Not a word about giving money to people who support hate?

Posted by Anonymous | April 6, 2014 9:28 PM

When people complain about gentrification, or mallification, or whatever you want to call it, sometimes I wonder if those complaining realize that as soon as young white people move into a neighborhood, it's eventually going to be 'yuppified.' The only solution to this is for young, hip people to start colonizing the suburbs.

Second, sometimes I wonder about people's perceptions of New York, especially the people that comment here. Do any of you do any of the cool things that one romanticizes about when one thinks of New York? Are you artists? Poets? Actors? Ballet dancers? Or are you all graphic designers and middle managers? Investment bankers? Or are you just 'punks'?

I'm just curious--so many people here make New York SO FUCKING precious, like you want so badly for your lives to be cool via some perception of what it means to live in Brooklyn, NYC--like you're nostalgic for something you never yourself experienced. I imagine you're all fucking Lou Reed or Baquiat in your fantasies about yourself.

My point is that if any of you actually led full interesting lives you would not give two shits about Urban Outfitters in Williamsburg. There, that's your life lesson for today.

Posted by Anonymous | April 6, 2014 9:53 PM

Brick and mortar is dead. Who fucking shops anymore unless is just to waste some time and look at things you'll just buy on-line later.
What's the point? Need better ideas for all this space.

Posted by Anonymous | April 6, 2014 10:02 PM

Phish sucks

Posted by Anonymous | April 7, 2014 2:21 AM

Agreed 9:28

Posted by Anonymous | April 7, 2014 11:47 AM

9:53, thank you very much.

Posted by zonda | May 4, 2014 5:30 PM

very interesting store

Posted by Grasso | May 8, 2014 6:21 AM

This is just the way it goes into the new Williamsburg. Where large chains come in, take off their branding, and sell mass produced goods as one off artistic items like small shops that used to open and thrive on Bedford / North 7th.

I think they will actually do well, as there will be pull to access the roof with a beer in hand.

Ideally, I wish they could give back, through doing more than retrofitting a old historic building in the area.

If you need to buy from OU, go through their website and buy using a coupon websites that allow you to give cash back to a local charity.

http://givingassistant.org/coupon-codes/urbanoutfitters.com

Parks and Rec donation needed badly, to keep McCarren Parks bathrooms working. LOL. Tired of Sunday kickball games with everyone peeing in the bushes!

Posted by Jason R. | August 20, 2014 7:43 PM

9:53. Yes.

Posted by Andrew | August 22, 2014 1:05 AM

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