Posted in music on June 27, 2014

by Wyatt Marshall

Garagista

South African Garagista Beer Co. took the gloves off and made it personal in a new ad campaign for its limited edition Garagista beer, claiming, among other things, that "Every time you drink a Garagista, a hipster's favorite band goes commercial." Ouch. Other major digs include "If your bike only has one gear, ride on. This isn't the beer for you," and "For those who know the Ramones made music, not t-shirts." You can take a look at them all over at AdWeek.

The brewer went even further with a nearly 2-minute advertisement in which a swarm of hipsters armed with assorted hipster paraphernalia tries to steal the beer from an unsuspecting delivery man.

The beer "goes well with bands you have heard of," built for popping cold ones and kicking back.

Garagista ad below...

---

---

      

Tags: beer, hipster

Comments (32)

More comment bait again today, BV? New Grimes song didn't generate enough hits yesterday?

Posted by Anonymous | June 27, 2014 6:03 PM

Gotta say, the guys trying to take selfies mid-brawl are pretty hilarious.

Posted by Anonymous | June 27, 2014 6:08 PM

What do they know about partying, or anything else?

Posted by Anonymous | June 27, 2014 6:13 PM

What if Rihanna had used the Grimes song?

Posted by Anonymous | June 27, 2014 6:21 PM

Targeting hipsters by not targeting hipsters.

They're so craaaaaazy!

Posted by Anonymous | June 27, 2014 6:33 PM

I read about this on Gawker two weeks ago. Zzz.

Posted by Anonymous | June 27, 2014 6:38 PM

Seriously though you guys, what if she HAD used that song?

Posted by Anonymous | June 27, 2014 6:58 PM

so post city my head hurts.

Posted by Anonymous | June 27, 2014 7:05 PM

what does this have to do with Music, Photos, & News from a Vegan in Brooklyn???

Posted by space dog fred | June 27, 2014 10:44 PM

^^Everything!!

Posted by Anonymous | June 27, 2014 10:57 PM

Why can't we all just be chill bros?
Why can't we all just be chill, bros?

Posted by Anonymous | June 27, 2014 11:26 PM

where can i get one?

Posted by Anonymous | June 28, 2014 12:53 AM

fart

Posted by Anonymous | June 28, 2014 1:08 AM

"Garagista" doesn't sound hipster AT ALLLL....

Posted by Anonymous | June 28, 2014 7:13 AM

I broke one of these on a flitty little scarf's head in Williamsburg the other night. Did the job just fine.

Posted by Anonymous | June 28, 2014 9:06 AM

What ever happened to Hipster Runoff?

Posted by Anonymous | June 28, 2014 9:51 AM

R.I.P. Hipster Runoff, I miss Carles 2 much

Posted by Anonymous | June 28, 2014 10:55 AM

a lot of this is pretty fucking great.

Posted by Anonymous | June 28, 2014 1:03 PM

Carles has a career with ESPN now

Posted by Anonymous | June 28, 2014 1:29 PM

What's a hipster? I need a clear definition. I am afraid I might be one.

Posted by Anonymous | June 28, 2014 2:59 PM

^ A hipster is any shallow, wiseass, unfeeling punkass bitch who pretends to be a rebel and needs a fucking beating for it.

Posted by D | June 28, 2014 5:07 PM

Is it 2006? what's going on here?

Posted by Anonymous | June 28, 2014 5:16 PM

Nothing to see here, 5:16. Just another fake D sighting. Please move along.

Posted by Anonymous | June 28, 2014 7:25 PM

RIP-D.

Posted by Anonymous | June 28, 2014 11:38 PM

The real D would never put some other man's dick in his mouth. The real D knows that shit is nasty. Even D knows that a Y chromosome pretty much makes you male, despite your abhorrent thoughts.

Posted by Anonymous | June 29, 2014 12:08 AM

Son, my boy D got opinions that destroy you like 42 decks... And his unwavering comment stamina is proof he be shooting up on that golden brown colored hummus with uncut Phyto-Nuttients. Don't f*ck with D, or you get the D in the B... Knameen?

Posted by Anonymous | June 29, 2014 1:33 AM

I kna exactly what you meen.

But this is fake D who puts the meen in the peen, doe.

Posted by Anonymous | June 29, 2014 8:19 AM

Garagista doesn't even have a Wikipedia page.

Posted by Anonymous | June 29, 2014 12:57 PM

I love ironic marketing campaigns designed by corporate poison manufacturers! Praise Mr. Jersey Republican.

"May we all rest our weary souls in your parents' house someday."

Posted by Anonymous | June 29, 2014 4:21 PM

to think I was fooled into believing that the real d had returned

smh

Posted by Anonymous | June 29, 2014 7:35 PM

^i know rite?

instead we get reheated gawker leftovers :(

Posted by Anonymous | June 29, 2014 8:09 PM

I told you lot all along he was fake, and no one listened. His tone was all wrong, he wrote at times of the day that D never wrote at, and his proximal postings with Foot Fetish and Grammar Fag became more than just coincidence. This guy has A LOT of free time on his hands.

Posted by Anonymous | June 29, 2014 8:52 PM

Leave a Comment