Posted in NYC on June 13, 2014

Kentile Floors sign this morning (photo via @benccollier)

It is confirmed: The Kentile Floors sign in Brooklyn is coming down.

But the majestic 50-year-old icon will be saved, said City Councilman Brad Lander, who helped broker the deal. And it will be reinstalled nearby.

The owner of the warehouse building beneath the sign, Elyahu Cohen, has agreed to donate it to a neighborhood nonprofit group, the Gowanus Alliance, which will find a new home for it.

The sign has been the subject of a sudden preservation campaign since news of its possible demolition broke last week.

"Everyone would love to see the sign right where it is," Mr. Lander said Thursday. "But given the structural conditions and the needs of the owner and his legal rights, we're very grateful that he's willing to bear the extra cost to preserve the letters and donate them."

The sign, which marks a defunct flooring company and towers eight stories above the factories and scrapyards by the Gowanus Canal, has become an aesthetic totem in recent years: a symbol of Brooklyn's industrial heritage and one of the most photographed pieces of architecture in the city. - [The New York Times]

Bummer: despite a "Save Our Sign" campaign, the iconic Kentile Floors sign is being taken down. The sign's steel structure was rusting and crumbling and the buidling its on suffered damage from Hurricane Sandy. The owners of the building deemed efforts to preserve it would be too costly to be worth it. They are allowing it to be dismantled and moved, though that is proving to be tricky due to permits requiring the sign to come down a chute instead of being lowered by pulleys. But the Gowanus Alliance has hopes that they can "find a marvelous location for their eventual re-installation, where they can serve the public and be part of the future of Gowanus."



Comments (17)

Pine Syrup Will Not Be Denied.

Posted by Vulture School(!) | June 13, 2014 11:27 AM

Who could possibly give a shit about a sign? You Brooklyn nerds will latch onto anything.

Posted by Anonymous | June 13, 2014 11:34 AM

This is really stupid!
Preserving a sign?
Buildings should be preserved, but a freaking sign?
What good comes out of this?
A couple of nostalgic geeks get pleasure from looking at a sign that has no present relevance?
Come on people, there are more important issues to deal with then preserving a 50 year old sign!
Brad Lander has lost my vote!

Posted by spikenyc | June 13, 2014 11:43 AM

"Who cares?", said literally everyone who is Brooklyn-born and bred.

You tourists and colonists are nostalgic about the stupidest shit.

Posted by Anonymous | June 13, 2014 11:54 AM

Why exactly is this a "bummer"? It's a rusty old sign. Seriously, who cares?

Posted by Anonymous | June 13, 2014 12:02 PM

^ Exactly. But the makeup of this site is catered towards an imaginary thing like "city cred", where they can pretend to lament the loss of some "time-honored" eyesore of a friggin' sign of all things.

Posted by Anonymous | June 13, 2014 12:08 PM

Look at the facebook page for the sign and Brad Lander's campaign page for this.
Less then 800 people have signed the petition for this.
Half of them probably dont even live in Brooklyn.
What a waste of time!

Posted by spikenyc | June 13, 2014 12:09 PM

yeah this seriously makes no sense.

Posted by Anonymous | June 13, 2014 12:24 PM

It should be replaced with a sign that reads: SABRA HUMMUS

Posted by Anonymous | June 13, 2014 12:25 PM

^ha yeah, what a symbol for new Brooklyn. The leftover native mooks would be confused by hummus though. They would try to melt cheese on it or dip it in ranch.

Posted by Anonymous | June 13, 2014 12:30 PM

Who cares. The spirit of Brooklyn left a long time ago, why bother with what is left of the physical aspect.

Posted by Anonymous | June 13, 2014 12:44 PM

^ everyone above me lives in New Jersey.

Posted by Anonymous | June 13, 2014 1:04 PM

Brooklyn is better now that most of the poors are gone.

Posted by Anonymous | June 13, 2014 1:05 PM

all the poors are still here, just not in your tiny hipster hood in North Brooklyn where you think the world revolves around.

Posted by Anonymous | June 13, 2014 1:22 PM

^well, that's good enough for me.

Posted by Anonymous | June 13, 2014 1:24 PM

the sign's iconic. On the list of things "Brooklyn", only the bridge, the dodgers, and coney island beat it on the list. Fourth place isn't bad. I'm sad it's leaving.

Posted by Anonymous | June 13, 2014 2:08 PM

"List of all things Brooklyn" ?? Iconic?
Gimme a break!

Remember the 18 wheeler truck that was on top of a building along the Westside Hwy in Manhattan?
I thought that was iconic and I was sad to see it go - but does it make a difference in my life? HELL NO!

What a stupid issue this is! A waste of time and resources!

Now back to your regulary scheduled BV bullshit! LOL!

Posted by spikenyc | June 13, 2014 3:06 PM

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