Posted in music | pictures on June 30, 2014

photos by Dana (distortion) Yavin

The Roots
The Roots
The Roots

The Roots are a band of many things. In addition to being Elvis Costello collaborators, festival throwers, Fallon's house band, and plenty more, they're also cereal lovers. They appeared at a Kellog's event in NYC this past Wednesday (6/25) to help promote the cereal company and its many products. Along with their regular instruments, The Roots played bowls and spoons on stage during their set which consisted of some originals and at least one cover ("Jungle Boogie"). One attendee said they were grrrrrreeeeat. Pictures of the event, part of your complete breakfast, and an Ad Age video report, are in this post.

The Roots have some festival appearances coming up this year, including the September Boston Calling backing Nas, Essence Festival, Life Is Beautiful Festival, and Squamish Festival.

Questlove also continues his Bowl Train DJ nights at Brooklyn Bowl. His next one is this Thursday (7/3), and the following Thursday (7/10) doubles as Bowl Train's 5th anniversary party. Tickets for upcoming Bowl Trains are available here.

More pictures and video of the Kellogg's event below...

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The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

The Roots

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Comments (21)

really?

Posted by Anonymous | June 30, 2014 3:10 PM

What a bunch of sellouts bumpin for the white mans cereal... kellogs don't make no cocoa puffs there, uncle questlove

Posted by Anonymous | June 30, 2014 3:12 PM

They are also playing a free show this Fri in Philadelphia

Posted by Anonymous | June 30, 2014 3:15 PM

The band that will do literally anything for a paycheck.

Posted by Anonymous | June 30, 2014 3:27 PM

Good thing diabetes isn't a problem in the black community or anything.

Posted by Anonymous | June 30, 2014 3:28 PM

^ Not that you would know.

Posted by Anonymous | June 30, 2014 4:15 PM

I cannot remotely make sense of this.

Posted by Anonymous | June 30, 2014 4:17 PM

good to see them Raisin' Brand awareness

Posted by Anonymous | June 30, 2014 4:26 PM

>> The band that will do anything for a paycheck.


I fixed that for you.

Posted by Anonymous | June 30, 2014 4:43 PM

>>Bands are in the business of making money, getting laid or getting tattooed for free. Any that tell you otherwise are lying.

I fixed it, too. Bugger all!

Posted by E.L. Fudge | June 30, 2014 4:46 PM

>> "I'm a reclusive shut-in with zero social skills, so I assume multiple internet personae to try to cover my bottomless sense of self-loathing"

There' I fixed that for ya. N/C.

Posted by Anonymous | June 30, 2014 5:00 PM

These guys are always trying to milk it for all it's worth. I'm not bowled over. Probably gonna flake on their next show since they are cereal offenders.

Posted by Anonymous | June 30, 2014 5:11 PM

I can "Dig em"!

Posted by Smack | June 30, 2014 5:25 PM

Shameless.

Posted by Anonymous | June 30, 2014 5:30 PM

they were super boring when they played Radio City with Dave Chappelle... #muzak #elevatormusic

Posted by Anonymous | June 30, 2014 5:34 PM

Oprah and Bill Cosby intervened...

Posted by Anonymous | June 30, 2014 5:47 PM

@4:26 & @5:11 <3

Posted by Anonymous | June 30, 2014 8:59 PM

From where i can get that costume ?

Posted by ListsMania | June 30, 2014 9:04 PM

Like Pearl Spam playing a Target sponsored event. Jesus, I feel dirty

Posted by jifd | June 30, 2014 9:34 PM

Give me a freakin' break, more like the toots, as in what your bungHole does when you have the runs..dripin'. Choke yourself music!

Posted by anonymoose | June 30, 2014 11:42 PM

I used to LOVE the roots, especially because they introduced my girls JILL Scott and Erika Badu. ;)

Posted by Emily | November 4, 2014 4:40 AM

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