Posted in metal | music on July 14, 2014

by Wyatt Marshall

Unlocking the Truth at Afropunk Fest2013 (more by Amanda Hatfield)

Unlocking the Truth turned heads and stole hearts with their Times Square performances and brutal breakdowns. After making a metal rendition of "Jingle Bells" for Cole Haan and sharing a billing with Slayer the BK teen band is poised to go big time. As the New York Post reports, the three-piece just inked a $1.8 million record deal with Sony.

To get all that sweet $1.8 mil, though, Unlocking the Truth will need to reach some pretty high bars. The deal is a five-album exclusive with the band only seeing money beyond a $60,000 advance if their first album sells over 250,000 copies. The Post points out that Beyonce's last album sold just north of 600k copies.

The band is set to wrap up some Warped Tour dates this Tuesday (7/15) in Burgettstown, PA. Tickets are on sale if you wanna see if they've got the goods.

Video of Unlocking the Truth opening for Guns N Roses and playing Times Square and Coachella, where they inspired a Coachella-style circle pit, below...

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Comments (35)

sounds like a suck of a deal, seeing only people w/o internet buy albums anymore.

Posted by Anonymous | July 14, 2014 4:21 PM

What kind of stupid shit is happening in that Coachella clip - are people just running around in a circle??!

I'm so happy I never went to that nerdfest.

Posted by Anonymous | July 14, 2014 4:26 PM

Is this the singer of Black Sheep's youngest son?!

Posted by Anonymous | July 14, 2014 4:27 PM

Dres?

Posted by Anonymous | July 14, 2014 4:30 PM

Drop in the bucket for Sony to get a LOT of press. Meanwhile all of the bands in their late 20s and 30s who have been living on Ramen noodles for the last 8 years are getting ready to hang themselves over this.

Posted by Keith Hopkin | July 14, 2014 4:30 PM

I buy albums. Not this album.

Posted by Anonymous | July 14, 2014 4:31 PM

Man, major labels are fucking dumb. No one's going to buy this album.

Posted by Anonymous | July 14, 2014 4:39 PM

I love reading people's comments who have absolutely know clue how a record deal actually works. This is a good deal for everyone involved. Not a mind-blowing one by any stretch.

Posted by Anonymous | July 14, 2014 4:44 PM

The problem with music
by Steve Albini

This is an article from Maximum Rock n' Roll #133 written by Steve Albini, and it details the problems encountered when dealing with a major label.

http://www.ram.org/ramblings/philosophy/fmp/albini.html

Some of your friends are probably already this fucked.

Posted by Anonymous | July 14, 2014 4:51 PM

The problem with that article is that it is from 1993. The music business Albini wrote about then doesn't really exist anymore.

Posted by Anonymous | July 14, 2014 4:57 PM

They have signed a guaranteed 2-album deal which includes a $60,000 advance for the first record and up to $350,000 for a second. The way the math works is that in this deal it could potentially be worth up to $1.7 million if Sony ends up singing options for 6 records in the future.

Posted by Anonymous | July 14, 2014 4:58 PM

Never. Gonna. Happen.

Oh, and friend, anything beyond studio production from Albini is a waste of your time. He's notorious for running his mouth about anything that moves. I remember his rant about the decline of Williamsburg, which almost reached hummus-dead-status, that was saved only by The Chef's latest Billyburger Outpost.

Posted by Anonymous | July 14, 2014 5:00 PM

music industry people are some dumbass mofos.

Posted by Anonymous | July 14, 2014 5:07 PM

Counterpoint -
‘The Problem With Music’ has been solved by the internet
http://qz.com/202194

Posted by Anonymous | July 14, 2014 5:09 PM


Sounds like a deal with the devil where they'll end up owning more back to the company than anything. They'll come out of this 28, tired, pissed off with boxes of
of unopened CD's that got charged back to them by the label when they over-shipped and had mad returns

Posted by Anonymous | July 14, 2014 5:09 PM

ow·ing
ˈō-iNG/Submit
adjective
(of money) yet to be paid.

own
ōn/Submit
verb
gerund or present participle: owning

have (something) as one's own; possess.
"his father owns a restaurant"
synonyms: be the owner of, possess, be the possessor of, have in one's possession, have (to one's name) More

Posted by Anonymous | July 14, 2014 5:46 PM

Wow, not only you are days behind ecery newspaper in town, gothamist and other sites, you are even a dsy behind the networks local news... Some achivement!

Posted by ME | July 14, 2014 5:47 PM

They will be unlocking the truth about being a novelty act with a major label deal.

Posted by Anonymous | July 14, 2014 6:04 PM

Welcome to the belly of the beast, young ones.

Posted by Anonymous | July 14, 2014 6:10 PM

when was the last time you saw a trio of young blacks kids sell any copies of an instrumental album?

Posted by Anonymous | July 14, 2014 6:23 PM

@ME "Wow, not only you are days behind ecery newspaper in town, gothamist and other sites, you are even a dsy behind the networks local news... Some achivement!"

So does everything on the internet have to be up to the goddamn second???!! Most sites these days don't even fact check so you have garbage information most of the time because that site wanted to get clicks.

Posted by Keith | July 14, 2014 6:24 PM

did you say get tiny dicks?

Posted by Anonymous | July 14, 2014 6:43 PM

Steve Albini and Shellac are the Troll 2 of music. He sucks.

Posted by Anonymous | July 14, 2014 7:57 PM

Footman was back today, good to see good to see.

Posted by Anonymous | July 14, 2014 8:24 PM

lol. what the hell was that coachella "mosh pit"

Posted by Anonymous | July 14, 2014 9:18 PM

Those galloping people at Coechella. What in the fuck.

Posted by Anonymous | July 14, 2014 10:37 PM

fruitiest circle pit i ever seen

Posted by Anonymous | July 15, 2014 12:30 AM

worst Black Metal ever. Living Color is the only trve Black Metal that ever mattered.

Posted by Anonymous | July 15, 2014 7:14 AM

"Living Color is the only trve Black Metal that ever mattered."

True that. Seth Putnam would agree as well.

Posted by Anonymous | July 15, 2014 10:37 AM

better than Arcade Fire and any Brooklyn adored bandother

Posted by Anonymous | July 15, 2014 11:07 AM

um that beyonce record has sold 2 million so far...

Posted by facts | July 15, 2014 11:19 AM

dumb nigs just signed their life away. lol. when their album don't sell, they'll still be locked in a contract - so for $60, they just cut off their hands to make any other music.

Posted by Anonymous | July 16, 2014 7:32 PM

Weird. They're not bad, but they're totally going to do that novelty act circuit, which includes performing, and answering inane questions, on morning talk shows. I hope it works, but I get the feeling that they'll be dropped when they're not cute kids anymore. I hope I'm wrong. Hanson still makes a living, so...

Sony wants to prove to everyone that can still sell anything.

Posted by Anonymous | July 16, 2014 8:10 PM

Lets face it. These guys do have talent playing,but not writing. These "songs" are just basic riffs played over and over again. I'm sorry but that just isn't good.

Posted by Amaya | November 21, 2014 6:03 AM

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