k-lamar1

Kendrick Lamar debuted his "King Kunta" video in Times Square (watch it now)

Kendrick

Kendrick Lamar‘s new album To Pimp A Butterfly is out now, and as a tweet from Beats By Dre points out, he’ll be debuting the video for its track “King Kunta” today (4/1) at 6 PM on the Beats by Dre billboard in Times Square (46th and Broadway).

The video was filmed at the Compton Swap Meet, and directed by Director X. You can watch a preview below.

Kendrick returns to the NYC-area to headline Hot 97 Summer Jam in June.

UPDATE: The video’s out now and can be watched below…