pogues-whiskey

The Pogues launching their own brand of Irish whiskey

by Bill Pearis

The Pogues WhiskeyThe Pogues Whiskey

When you think of Irish legends The Pogues, you probably first think of their large, high-quality catalog of music. After that you might think of dental hygiene, and then maybe booze. Guinness or whiskey, probably. Now The Pogues maybe become even more synonymous with whiskey, as they’re launching their own signature brand. The Spirits Business reports (via Dangerous Minds):

The Pogues Irish Whiskey is targeted towards 25 to 35-year-old drinkers and is said to be Ireland’s highest malt-containing blended Irish whiskey, with 50% grain and 50% single malt liquid.

The whiskey, described as having a “malty and floral” flavour with notes of mild chocolate and citrus, was developed by distillers Barry Walsh and Frank McHardy.

“We wanted to create an Irish whiskey with global appeal, which isn’t without its challenges,” said John O’Connell, co-founder of West Cork Distillers.

The Pogues Irish Whiskey sells for £30 (about $45). They plan on distributing it worldwide.