chk-counts

!!! (chk chk chk) invade a newscast in "Every Little Bit Counts" video directed by the 'Too Many Cooks' guy (watch)

by Bill Pearis

CHK CHK CHK !!!

!!! (chk chk chk)‘s song “Every Little Bit Counts,” which is on last year’s As If, is probably the closest the band have ever come to straight-up pop; an infectious, guitar-driven song that is a little like New Order at their frothiest (or maybe New Radicals). They’ve just released a video for the song which, like the one for “Ooo,” was directed by Adult Swim’s Casper Kelly, the guy behind viral sensation Too Many Cooks. For it, he casts !!! frontman Nic Offer as that guy who worms his way into the background of a street reporter’s shot, but then infects himself into every part of the newscast. Says director Kelly:

“Every Little Bit Counts” excited me because it is such a fun, fun song and tonally different from the weirder, darker stuff I usually do. The basic idea is there’s a stuffy world, in this case the news, and Nic comes in like Willie Wonka or the Cat in the Hat and has a bit of fun with it. Crazily and coincidentally, while shooting on the set Nic told me he once did a thing like this in real life – he was walking somewhere and there was a news crew interviewing a man opposed to gay marriage, and Nic popped in and said something in the mic. If someone by chance taped that newscast he’d love a copy.

Watch the “Every Little Bit Counts” video below.

The band will be on tour in Europe and the UK in February and March, and those dates are listed below.

!!! (Chk Chk Chk) – 2016 Tour Dates
Fri 12 Feb 2016 BBC Radio 6 Music Festival 2016 Bristol, UK
Sat 13 Feb 2016 Rescue Rooms Nottingham, UK
Sun 14 Feb 2016 Centre for Contemporary Arts (CCA) Glasgow, UK
Mon 15 Feb 2016 The Wardrobe Leeds, UK
Tue 16 Feb 2016 Sound Control Manchester, UK
Wed 17 Feb 2016 The Joiners Southampton, UK
Thu 18 Feb 2016 The Oobleck Digbeth, UK
Thu 18 Feb 2016 —
Sat 20 Feb 2016 Sónar Reykjavík 2016 Reykjavík, Iceland
Mon 22 Feb 2016 Point Ephémère Paris, France
Tue 23 Feb 2016 Paloma Nîmes, France
Wed 24 Feb 2016 Circolo Magnolia Segrate, Italy
Thu 25 Feb 2016 Spazio 211 Turin, Italy
Fri 26 Feb 2016 Monk Rome, Italy
Sat 27 Feb 2016 Covo Club Bologna, Italy
Mon 29 Feb 2016 A38 Budapest, Hungary
Tue 01 Mar 2016 Arena Vienna, Austria
Wed 02 Mar 2016 Lucerna Music Bar Prague, Czech Republic
Thu 03 Mar 2016 Rockhouse Salzburg, Austria
Fri 04 Mar 2016 Gebäude 9 Cologne, Germany
Sat 05 Mar 2016 Lido Berlin, Germany
Mon 07 Mar 2016 Paradiso Noord, Tolhuistuin Amsterdam, Netherlands
Tue 08 Mar 2016 Botanique Brussels, Belgium
Wed 09 Mar 2016 Patterns (formerly Audio) Brighton, UK
Thu 10 Mar 2016 Village Underground London, UK