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Barclays Center will now be home to the TIDAL Theater

photo: Barclays Center in 2014 (more by Gretchen Robinette)
Barclays Center

Barclays Center and TIDAL, two things Jay Z is financially involved in, have announced a partnership following the huge concert they did last week. The venue’s theater will now be called the TIDAL Theater. A press release reads:

TIDAL Theater will offer a new state of the art curtaining system for an intimate theater configuration, with seating between 4,000 and 6,000 for theatrical performances, concerts, music festivals, boxing events, comedy acts, and other events.

The newly unveiled configuration will also allow guests to have direct floor access to Barclays Center’s Billboard Lounge amplified by Lightpath and the Calvin Klein Courtside Club, as well as offer top sightlines from the 40/40 CLUB & Restaurant by American Express.

As part of its naming rights agreement, TIDAL will be curating a minimum of eight events annually in the TIDAL Theater with emerging and established artists.

Barclays Center CEO Brett Yormark adds, “TIDAL’s name is synonymous with exclusive and personalized fan experiences making it a perfect fit for the theater at Barclays Center.” TIDAL Theater shows will be announced soon.