Bjork

Bjork releases new video for "notget"

Earlier this year, Bjork released a virtual reality video for Vulnicura track “notget.” Now she’s released a second, non-VR video for that track, directed, like the first, by Warren Du Preez and Nick Thornton Jones. It begins in black and white, moving through a vessel that seems both organic and alien, pulsating ominously, before bursting into color. Bjork’s elaborate headpiece in the new video also resembles the one her VR avatar wore in the first. Watch both “notget” videos below.

Creators Project spoke with the creators of the “notget” video and shared more details about the meaning behind its visuals:

The core of “notget,” which makes its debut in celebration of the finale of Björk Digital in LA, surrounds two masks, created by James Merry, that symbolize the video’s two halves. Thornton Jones recalls that Björk’s idea for the first part of the video being an atmosphere of “biological goth,” which resulted in the Icelandic artist wearing a black dress and mask, standing amidst a moving field of black organic matter.

“It’s bruised, dark, ominous, and mysterious, and it’s a play on the future and the past with mineralistic elements,” adds Du Preez. “We made the decision to submerge it into almost what we almost call an inner earth or into a place that could house that decay and bruising.”

The “notget” videos join previously released videos and multimedia that accompany Vulnicura, including “Lionsong,” “Stonemilker,” and “Black Lake.”

Bjork co-headlines day one of the upcoming FYF Fest with Missy Elliott in LA in July.

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