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Blur bassist Alex James making ‘Britpop’ soft drink

by Bill Pearis

James

In the downtime from Blur, bassist Alex James channeled his creative efforts into his love of food by becoming a successful, award-winning cheesemaker which he’s detailed in his second book, All Cheeses Great and Small. One of his cheeses is called “Blue Monday” btw. He’s branching out into soft drinks, as City AM notes that James has applied for a trademark for a fizzy line called — wait for it — “Britpop.” How has no one done this before? What do you think it will taste like?

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