Bon Iver “gatherings” happened with newspapers & a boombox (but no live music)
UPDATE: You can now hear the album.
Quite the scene at the cryptic @boniver gathering in Eau Claire. It's a public listening party that came with 500 copies of a one-time printed album art newspaper that flew off the rack at 6:30. It's the first such gathering happening in the world, as it will happen at the 10 other Bon Iver mural sites around the world starting tomorrow, all in advance of Friday's release of the record (which you can come get and win stuff at @localstore_eauclaire !) Crazy evening in downtown Eau Claire, complete with police barricades.#boniver #captureec #eauclairewi #wisconsin #eauclaire #22amillion
Yesterday, Bon Iver posted an Instagram that suggested something would be happening in Justin Vernon’s hometown of Eau Claire, WI at 6:30 PM, and then more events would follow today (9/29) in select cities around the world. At the Eau Claire one, newspapers hit the racks with artwork related to Bon Iver’s new album 22, A Million, which comes out this Friday (9/30). The album was also playing on cassette in a boombox.
— Jagjaguwar (@jagjaguwar) September 29, 2016
Tonight was an unexpected adventure. I made an impromptu journey to Eau Claire to check out what the hell @boniver was posting about. I was not disappointed. I made many new friends. @nickalaka @gritongrain @kelseymwenberg #boniver #jagjaguwar #eauclaire #music #22amillion #follow #followback #l4l #like4like
— Amanda Tyler (@WEAUTyler) September 28, 2016
Today, these “gatherings” happen in Melbourne, Berlin, Copenhagen, London, Amsterdam, Paris, Brooklyn, Minneapolis, Mexico City, and LA. The Brooklyn one is at the corner of
Franklin & Meserole at 6:30 PM.
UPDATE: The Brooklyn one was moved to Guernsey St and Nassau Ave:
BROOKLYN: They painted over our mural! There's a new one right around the corner. Same time, different place. pic.twitter.com/jjIZyyYoZi
— Bon Iver (@boniver) September 29, 2016
Bon Iver gives some instructions:
Bon Iver also played a secret show in Berlin last night (he plays the city this weekend too):
UPDATE 2: The rest of the “gatherings” happened, including the Brooklyn one:
— Eva Drago (@eva_drago) September 29, 2016