Coen Brothers spoof ‘Easy Rider’ in Mercedes Super Bowl commercial (starring Peter Fonda)
As you may have heard, this Sunday is the Super Bowl which some people watch just for the commercials. Many have already been released online, like the Coen Brothers-directed ad for counter-culture car company Mercedes that features Peter Fonda satirizing his iconic Easy Rider role. The commercial also features Steppenwolf‘s “Born to Be Wild,” a song all but welded to that counter-culture classic, here bringing a bunch of bikers together, until some rich jerk blocks their bikes in with his shiny new AMG GT Roadster (price: $132k). It ain’t the ’60s anymore, man. You can watch that below.
Music and musicians will feature in a lot of Superbowl ads this year. Justin Beiber appears in a T-Mobile commercial; Justin Timberlake is hawking Bai; Sia‘s “Move Your Body” will be in a Lexus ad; Foreigner‘s “Cold as Ice” will be in a Wendy’s commercial; John Legend‘s “Love Me Now” is in a Pepsi commercial, as is music by halftime star Lady Gaga (who’s also in an ad for Tiffany); and this year’s GoDaddy commercial will feature Rick Astley‘s “Never Gonna Give You Up.” Watch some of those below.